Video Retention Rates
It’s an old strategy that stands true, brand awareness can create or crush businesses. When customers view a video of your products or service the statics tell us that 95 percent of people will recall what the ad is about compared to text which is around 10%. This means that views who see views who see video or YouTube adverts can tell if asked about an ad they saw a few days about what the point of it was and what message it was trying to get across.
Targeting Your Video Ads Effectively
So we have all seen them online, those funny videos that don’t really serve a purpose, well as a business its only natural to be concerned about your video being shown in the wrong search results as its likely that your target audience wont be found in that space. Luckily Googles smart targeting algorithms can get you heaps of specific traffic that is useful to your brand. Perth Digital Edge can assist with researching which audience will be interested and create a buzz or increase ROI for your brand.
There are several different factors that are worth considering including but not limited to:
– Age
– Gender
– Parental status
– Household income
– Time of day your video ad is displayed
– Topic selection
– Interests
– Related watched videos
This means as an agency we can get very granular with your video campaign and target only the required audience to give you decreased spend and a higher ROI in the long run, sounds good right?
