How You Can Use YouTube to Grow Your Business
YouTube is the second most prominent social media platform globally, right behind Facebook. YouTube is a critical marketing tool for anyone with a business of any kind. You can reach unprecedented audience numbers with YouTube advertising and target specific demographics with impressive precision.
With YouTube’s accessibility and its data collection tools and analytics, you can easily track the success of your ads and continue adapting your marketing campaigns to maximise sales and conversion. YouTube allows you to place your ads in front of users whose search habits and interests align with your business.
While other advertising mediums are falling to the wayside, YouTube continues to grow. At Perth Digital Edge, we’ve worked with local businesses of all shapes and sizes to create impactful YouTube advertising campaigns. If you aren’t taking advantage of this marketing tool, you’re missing out on growth opportunities for your business.
Our skilled marketing team can help you create YouTube ads, build advertising campaigns, and interpret the analytics from your content. YouTube makes it easy to advertise on their platform, with helpful targeting tools and data. The platform constantly improves the user experience, making each person’s time on the platform uniquely personalised.
Targeting Your Audience with YouTube Ads
Successful advertising reaches the right audience rather than appealing to the masses and hoping to bring in a few specific customers. If you sell cookware, your ads will perform well with cooking videos. If you offer home renovation services, you’ll want to integrate your advertisement with how-to’s or home makeover videos.
Like any successful business, YouTube is mindful of its user experience. The platform wants its users to spend as much time as possible watching the available content. With this in mind, YouTube allows you to target your ads based on behavioural patterns.
When your content appears ahead of or alongside relevant content, users are more satisfied with their time on YouTube — and they’re more likely to click on your ads.
With Perth Digital Edge, you’ll know that your ads will always appear alongside content that’s relevant to your audience. Your ad isn’t going ahead of pet compilation videos — unless you sell pet supplies. Our skilled team will use YouTube’s targeting filters with extreme precision to optimise your sales and conversion rates with each ad.
YouTube allows advertisers to reach particular demographics — you can target by age, gender, financial status, and whether your audience has children or not. We can target the group that spends the most on your products or services with these filters, ensuring that your ad reaches your preferred audience.
Building Your Brand with Visual Media
When well-executed, YouTube advertising can benefit your business in many ways. With effective YouTube ads, you’ll not only increase your sales but also grow your brand awareness. When more people know about your business, you’ll get more business.
With Perth Digital Edge’s incomparable YouTube video marketing services, you’ll wonder why you waited so long to start advertising on the streaming platform.
Using cohesive marketing materials, you’ll be able to reach new audiences and make a lasting impression. Visuals can be highly influential with potential customers. If your branding is snappy and memorable, future customers are more likely to think of you first when searching for your products or services.
Implementing video advertising allows you to take your visual branding to the next level. As a trusted video marketing agency in Perth, we strive to create ads that are true to your brand while effectively getting your message across to your target demographics.
At Perth Digital Edge, our experienced marketing experts will create YouTube ads for your products and services that connect with your ideal demographics. Reach out to speak with one of our YouTube specialists today!