Web Development with SEO

Whenever we undertake Website Development at Perth Digital Edge we do it from scratch. A website is essentially in this day and age a shop window and we understand that yours needs to stand out. We strive to make websites with an edge over your competitors, that are interactive and a beautiful digital experience so you can put your best foot forward in your chosen marketplace. Since we have been in the industry, we have worked with a variety of clients on a lot of different website development projects. We are always learning at Perth Digital Edge, as the internet is constantly evolving we now have a great skill set to help clients build and design websites that have a good user experience and most importantly get your message found by the right audience.

As we are a digital marketing agency in Perth, whenever we make a website we think about the SEO FIRST! Our goal is to design a website that is user friendly and search engine friendly. It’s important to note that every web project is slightly different and as such there is no one size fits all solution on price or quality. We customize our web design for the client’s needs and always place your interests first.

Web Design and Development Process

Like a lot of good things in life its all starts with a coffee and a chat. When we undertake website development, we want to answer the questions the customers are asking in search engines to find what your business has to offer. We will ask you a list of questions and get the best understanding of your business so that we can create something truly unique and special just for you.

Understanding the goals and objectives may seem trivial but understanding this will allow us to design and allow the copywriting team to make a better website for you in the long run that is unique and special.

It’s important that you share what’s unique about your business with us so that we can get your message across to your target audience. Once we understand your goals we will give you some ideas and schematics of different websites that we think will be a good fit for you. During the research phase its also important to identify your competitor and look at their websites so that we can give you the edge over them online.

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Choosing a Website CMS Platform

At Perth Digital Edge we don’t just use one platform to build our sites, we can build complete Custom, WordPress, Shopify and Squarespace websites. Each of these platforms have their own unique purpose and depending on the goals that your business is trying to achieve, it will dictate what we recommend so your needs are perfectly to create the greatest impact online.

WordPress is the easiest website platform and its very easy to rank as Google and the other search engines like it. The benefits of this platform include:

  • Easy Use
  • Highly flexible
  • Secure
  • Easy to rank
  • Updatable

If you need an ecommerce website Shopify is currently the leader for building online stores. Shopify is uniquely suited and featured for online shopping as it has the correct set of functionalities built in for selling products digitally. The benefits of this platform include:

  • Easy Use
  • Highly flexible
  • Secure

In some cases, custom coding is required to build your dream site. Custom coding has its place. For example if you need a data base or a user management system then customer coding is the correct choice as it will achieve results without slowing down the website so much that it will be impossible to use. We are specialists in custom coding and we design and develop fast interactive website that work well.

Responsive Websites

As we are an SEO agency in Perth, our first priority is for your business to get found by Google. We don’t just design a website platform and say away you go… We do the research for you so that your site has the highest level of reach built into it. As an internet marketing company we think about factors such as Search Engine Optimisation and Paid Advertising whenever we build a website. At Perth Digital Edge we use our marketing perspective to find the right keywords and website design to give you optimal chance of driving conversion to your site and obtaining a higher ROI online.

The website marketing steps include:

  • Keyword research – This is the start point of any website build. You cannot just create pages with no point and purpose, every page should be targeted towards something within your target market.
  • Sitemaps – when we identify the leading search terms in your industry we will then map out a site map that makes sense and targets the highest performing terms. Google’s best practice is to try and rank each page for between 3-5 keywords that are very similar and about the same topic so we need create a strategy that makes sense.
  • Call to actions – whenever we create a page for you, we think about what a buyer would want to do and give them the opportunity to do it.
  • Social media links – connecting social media links increases SEO visibility and sharing so you have a greater reach online. its important to include these throughout any website design.
  • Website updates – When we finish a website project the work doesn’t stop. If there is something missing, we often will make updates along the way.
mobile responsive websites
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content is king

Website Content Writing

By far the hardest step of any website development is creating website content. There are ultimately 2 ways to do this, you can do it yourself and we are happy to provide the key word research to you so you can target & write topics for your overall site design yourself or if you would rather we can get a content writer in house to do the hard yards for you.

If you decide to get a content writer involved, we have a team that can help you. It’s important to note that depending on size and budget will ultimately decide how you proceed in getting content done.

PLEASE NOTE – Content creation is an additional service to website development and has an additional charge and time frame attached to it. We are very transparent with our content creation choices at Perth Digital Edge and you will always be well informed with any additional costs that are involved.

Designing your Website

During this phase of our website development process the frame of the website is constructed. When building this we take what we have learnt about your business along with our SEO research and design a website look good and runs well. To save you money we involve our clients in this phase of production to ensure firstly its exactly how you want it and secondly it works exactly how you want it.

Website requirements will dictate how long this process goes for. If your site is simple it could be done in as quickly as a month, however more complicated inclusions take longer to code and as such will take longer for a final project to be delivered.

At the end of this phase the only steps remaining will be adding content, pictures, blogs and mobile optimisations. These steps will all take time also and depending on the who is writing the site will depend on time frame. Mobile optimisation is the last step that we perform as we want all the content to be on the site before we make it look correct on mobile devices.

website storyboards

Making your website a reality

Creating a good website is a lot like building a car, it takes time effort and love. We normally spend some time on the back end of the website to connect all the dots and make it SEO friendly. This is by far the most complicated part of website development and a lot of questions will be asked of you as the client during this period so that get everything exactly how you want it.

Our team leader will have a lot of personal interaction with you asking questions and showing you website functionalities. In the background our website developers will be making the engine of your website run like a race car.

We will ensure the following is completed in conjunction with you as the client:

  1. Site is put onto a test server for continual construction
  2. Functionality testing and error finding
  3. Website speed implementations
  4. Mobile optimisations
  5. Ask questions so that you get the chance to give feedback on the product we have created for your business

When all of these things are done and the content is implemented we will go through a stringent review process of every page that allows you to find fault with anything that you do not like or would like to change. Don’t be shy! We want your constructive criticism so you are happy with what we deliver.

Making Your New Website Live

Before any website goes live, we want to make sure you are happy! That’s why we don’t rush getting a website online it’s all about getting a product that gives your business or idea the chance to put its best foot forward. So, when it comes time for a website to go live for all the world to see we are ready. We will always ask your permission to put your websites live and the testing phase is completed to make sure that it works fully.

When it comes to making your website live – you as the business owner have reviewed the site so many times that you will be confident with the result. Sometimes when you put a site on a live URL errors occur; don’t worry we will take care of this as well.

If this is a site upgrade or replacement, considering search engines rankings is important. We will make sure that no old site traffic is lost by completing all the redirects towards your new website pages. Site wide SEO will also be implemented including meta descriptions and title tags to make it easy for you to get found online.

At Perth Digital Edge we also do hosting, so don’t worry if you haven’t got a good host or you not a “tech head” and don’t know what to do. We can provide website hosting services from our Perth based server. If you require this, please talk to use prior in the developmental process so we can set up the right hosting solution for your needs.


Website Data Tracking

You now have a brand-new website online congratulations but that’s only the start of your online story. At Perth Digital Edge we understand that part of Website Development is getting an edge online. That why we attach analytical software to all our websites to allow you to see how your new site is performing in the digital world. Remember if you can’t measure it you can’t manage it!

This will allow you to see details including:

  • Track conversions
  • Track on page times
  • Bounce rate
  • Audience demographics

With this data you will be able to tune your website to continually perform better an get you the best ROI on your new investment. We suggest that digital marketing is a good option as if you can’t find a new website online what was the point of building it in the first place?

Digital Marketing Options

The on page SEO has been completed during the build but that unfortunately doesn’t mean that your site will rank on the first page of google in your niche. What it does mean is that your website is registered in Google search console and that all on-page SEO has been completed. To get a site to rank and be a truly effective marketing tool, off page and continual search engine optimisation needs to undertaken.

Ranking in a search engine is continual work because the landscape and search algorithms are constantly evolving. To achieve first page results please talk our team today. We can help you get found online! by maintaining your website off page SEO we can give you the ROI you have been dreaming of.

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Get the Edge online with Perth’s best Website Development

We work harder to get you the result you need and give you the edge in your niche. We help all size clients from start-ups to large corporations so don’t be shy we will make your website dreams a reality today.

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Custom Website Builds

Custom website development can be used in a variety of situations and can deliver great benefits to the users and business’s alike.

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WordPress Development

At Perth Digital Edge we love using WordPress websites to facilitate our client’s website needs. WordPress makes up around 28% of all internet websites out there.

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Squarespace Development

Squarespace is a design-orientated website builder used by companies worldwide to create beautiful, functional websites. It was launched in 2004, since then it has become one of the top website platforms.

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Website Landing Pages

When you first go onto a website and what’s your first thought? Normally there are 2 firstly does it look good and can I find what I want quickly a good website landing page design should do both.

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e-Commerce Websites

Before the days of the internet to make extra money, people got a second job. These days however, with the introduction of platforms like Shopify.

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When you finally get to a website finished it’s a fantastic day! Web hosting Perth services are a lot like race cars or a gaming PC they should perform the user demand without acceptation.

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A good domain name is a lot like business partner, it works for you. At Perth digital edge we can help you organise with domain name registration that will greatly benefit your business growth.

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Contact Perth Digital Edge!

Each strategy has a different use so if we suggest it for your business its because we think its going to produce the best results. Contact to start your google AdWords journey, We give you the EDGE you need in the digital space.