Spotify Ad Mediums
There are several Spotify advertising mediums that are useful for getting your message across including:
Audio Everywhere – These are ads that are played between songs allowing the listener to additionally see your brand message.
Sponsored Sessions – This advertising medium revolves around the principle of user interaction. If a listener clicks on your ad they will unlock 30 min of “ad-free” listing time within Spotify. This only occurs if the user watch’s the entire advertisement, so there is an incentive for the user to watch, this allows to take the opportunity to get across a more complicated message.
Takeover Ads (visual) – A video is played in between songs with your brand message.
Overlay Advertising – These are similar to display banner adverts in Google AdWords that showcases your brand message is a digital graphic format.
Home Page Take Over Advertisements – Like all digital products, there is a home page. This type of advertising allows your message to be seen on the home page for a period of 24 hours.
Song Playlists – Your brand can create its own custom playlist. This can be useful in creating a theme and feel for your company.