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Social media is a growing digital marketing trend worldwide. For this reason, Social media marketing is fast becoming a preferred paid advertising channel that your business simply cannot ignore. At Perth Digital Edge we love to get our hands dirty and create social media advertising campaigns that will convert.

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Social Media Marketing
Strategy Advantages

Social media marketing provides many advantages in comparison to other search engine marketing mediums. It is very easy to implement as an effective strategy immediately.

There are also the following benefits that the team at Perth Digital Edge can leverage for you when utilising social media:

– Low cost
– Advanced Targeting
– Huge customer base
– Low budgets that work

It is important to consider that social media may not be the correct choice for every business. If you operate in B2B or wholesale then it may be more beneficial to use another platform like LinkedIn.

Social media marketing is a reasonably new marketing strategy so not every business in Perth or Australia has capitalised on this opportunity. Time is of the essence to get your social media started.

Perth Digital Edge will give you the edge in your social media advertising that you have been looking for. More importantly, through a strategic social media strategy we will set you up for huge business growth and success in the future.

Facebook
Social Media Marketing

When considering Facebook marketing for your business, place your trust in us to perform.

Facebook has more than 2 billion users each day and it is an untapped resource if you’re not marketing there. For every second that you’re not advertising in this space, your competitors are potentially stealing your prospective customers.

It makes sense for your brand to get involved.

We can help you capitalize on this traffic by designing Facebook digital marketing campaigns that specifically meet your business objectives, including targeting –

– Demographics
– Location
– Interests
– User behaviours

A correctly structured social media marketing campaign will get you qualified leads that connect you directly with the clients most interested in your products or services. This will drive real results.

ROI will be fine tuned through Facebook remarketing options. This ensures we will guide the correct customer to your sales funnel quickly and effectively.

Not convinced that you should use Facebook as your social media marketing medium ?

– 70% of Australians on Facebook log in daily

– Only 7.6% of businesses in Western Australia on Facebook are advertising

– When compared with regular web advertising, Facebook mobile ads have 9.1 x higher click-through rates

Get The EDGE online, talk to us about Facebook adverts to target Western Australia today.

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Instagram

Instagram
Social Media Marketing

Instagram was purchased by Facebook in 2012 and has grown into the second most popular social media app in the Australian market. It is particularly effective at targeting a younger audience.

95 million photos and videos are shared on Instagram every day.

This is why it is essential to create advertising content that stands out. It is useful to hire someone who understands how the platform works and how to manage it to target your prospective customers.

The use of instagram marketing for social media marketing is extremely effective.

The platform the system is built around is for photo and video sharing.

In order for your business to perform in this market, it is important that you have the creative content (ie photos and videos) to do so.

At Perth Digital Edge we will help you market on Instagram by helping your business create meaningful storyboards that drive your social engagements further.

If you need a Photographer or a Videographer our professional team will take care of this for you.

If your product or service is highly visual like artwork, shoes, or dressmaking then this social media medium will work well for your business. Here are a few reasons why –

– There are currently 5 million active users in Australia

– Engagement with brands on Instagram is higher than any other social platform

Upon seeing a brand post, 75% of Instagrammers are inspired to take an action, such as visiting a website, searching, shopping or telling a friend. That is a great result in the digital marketing game.

local LinkedIn In Marketing Perth
LinkedIn Marketing

LinkedIn
Social Media Marketing Strategies

In LinkedIn marketing there are many different methods for generating leads. At Perth Digital Edge let us do all the hard work for you with targeted digital marketing campaigns that deliver results. LinkedIn advertising is especially powerful if you are a company who is targeting B2B clients. When advertising on the LinkedIn advertising system it is imperative your adverts are shown to the correct audience. We have an automated system that takes all the stress and hassle out of using the platform to build connections. Perth Digital Edge have a strategy that utilises sales navigator, LinkedIn’s purpose built outreach platform.

LinkedIn Lead Generation Marketing Strategy

In the LinkedIn Realm there are many forms of lead generation, some focus on content creation, organic reach or authority positioning. Each method has a place, however at Perth Digital Edge we offer something a little bit different – “out-bound marketing” We believe this is the best type of advertising to implement through the LinkedIn platform as it builds connections with the customers that your business require. Rather than a random spray and prey approach.

How do we get you LinkedIn leads exactly?

Through fully optimising and utilising the sales navigator – LinkedIn’s Purpose build outreach platform, we will put your account in front of the “CORRECT” Audience, This is achieved by targeting the user generated data within a potential customers account. Upon completion of building a list of ideal prospects on sales navigator, we connect to between 40-50 people every day for the life of the campaign. We then send strategically crafted messages to your new connections so you can create a useful sales pool for your business or product.

Spotify Social Media Marketing for your Business 

Spotify Advertising is a great marketing tool when used correctly. A Spotify ad can reach your audience through sound and visual means.

This great platform can allow you to effectively connect with your audience continually over a day, a week or a month depending on your requirements. At Perth Digital Edge we can give you the edge your brand needs to stand out from the crowd.

We have the ability to create awesome audio recording, Video advertising and display banners that will give your brand not only exposure, but an edge above your competitors. Spotify advertising has built in features for measuring performance which ensures we can generate the HIGHEST ROI possible.

Email Marketing That Works!

Email marketing is an art form. We all receive hundreds of emails every week and most get put to spam. Every now and then we come across an ad or an email that catch’s our eye. At Perth Digital Edge we understand that Email Marketing is not about the quantity of messages sent out but the quality. As an email marketing agency we can help identify your target audience and together we can create strategies. We can then provide meaningful content that will continually engage your client.

In Perth emailing business is about understanding the needs of your readers and creating a relationship of trust. You need to showcase your brand effectively. To take advantage of Email marketing as a digital marketing strategy, talk to us today.

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social media marketing

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and Trust Us as Your Marketing Agency

Facebook
Advertising

Are you looking for a Facebook advertising agency that drives sales and leads to your business and get you the social media EDGE you deserve online? Well you’ve come to the right place.

Spotify
Advertising

We all know that feeling, where our heart skips a beat from a good old tune. Wouldn’t it be good if you could get the same reaction from social media adverts through the power of music also?

Instagram
Advertising

Instagram exploded in 2012 when Facebook purchased and took it over. The platform has over 800 million active users monthly and around 500 million of them use it daily.

LinkedIn
Advertising

LinkedIn is a social media marketing platform that has serious reach, with over 400 million active users every day. Unlike Facebook or Google advertising.

Contact
Perth Digital Edge!

Selecting us as your digital marketing agency will produce the best results with a customer focused digital strategy. Contact us today start your Google Journey, We give you the EDGE you need in the digital space.