CREATE A MEANINGFUL CONTENT MARKETING STRATEGY THAT

CONNECTS WITH YOUR
AUDIENCE

Every business must market itself, whether that be traditionally or digital marketing. The reason for completing marking remains the same for every business and that to STAND OUT from your competitors & connect with your target audience. Perth Digital Edge’s content marketing services facilitates the creation and sharing of media online to promote your business. This is a partnership and as you know your business better than anyone, we will work with you to find a meaningful content marketing strategy that gives you the edge in your niche.

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Content Marketing
Steps to Success

When completing content marking there are two factors to consider amount and quality. If you hire Perth Digital Edge as your content marketing agency, we can assist you by creating a number of different solutions for you company including blogs, videos, graphics, podcasts, & eBooks.

There is no magic amount of content that a company or business should be producing each month, but the key is that the content must be HIGH quality, engaging, individual and unique so that it attracts user interests successfully. When creating content ask yourself a simple question does this add value for my customers? If the answer is YES then you have done a good job, if the answer is NO then don’t add it, quality content is the key.

Content Marketing for Social Media – Creating new content such as videos and blogs is great, but if no one knows you are producing it is there a point? Social media marketing is linked to content marketing, as sharing increases awareness. Good Social Media Marketing creates a need, and fulfills what your social audience wants. This is a lot harder than its sounds and getting an edge can be vital to your business online success. Remember Understanding is the key to success in this area, whenever you add something meaningful remember to discuss and promote your content through social media channels.

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Press Release (PR) 

The Press release is a useful tool in any content marketing strategy. A PR distribution involves writing a meaning article to display on media sites around the world. This is helpful if your launching a new website, product or service, newsworthy events or upcoming events. Once we have constructed a press release we recommend using a distribution service to get the message out there quickly and effectively. At Perth Digital Edge we have been doing these for years and are experts, so we can give your company the edge it needs in the press release game.

Web 2.0’s Blogs –The best and most well-known form of Web 2.0s online is Wikipedia. A Web 2.0 traditionally is a page or post that has user generated content on them. If you have a BlogSpot or WordPress site where users can post comments your using Web 2.0s without even knowing it.

Posting content in the form of Web 2.0s allows more sharing of your site online through public platforms. If a Web 2.0 is done correctly it’s a form of back linking and can increase your websites overall SEO authority. Hire Perth Digital Edge as your marketing agency,
we are experts at Web 2.0s and can help you dominate the online space with this strategy. Reach out today.

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Link Building

We don’t mean to sound like a broken record but at Perth Digital Edge we will keep saying it content is king! In the old days where people had to leave their house to view retail products, people looked in shop windows to find what they wanted. these days however, in the digital world your website is your store front that allows you to connect with your target audience
. Content on your website is a major contributor to your SEO as if its written well it will organically earn backlinks from external websites as they site or quote your website.

Fresh content allows more sharing on social media and external sources. This is fantastic for SEO as it will organically begin to allow you to build links, that’s why content is KING!

Link Roundups – There are places online that offer Links on industries that can help your business thrive online these are called link roundups. Essentially these offer a summery of useful links that you could post ad feedback on so that your business can increase its overall reach. This can be done on many platforms including google, twitter and Facebook but its important to remember that this content will normally be seen by a lot of people so only submit your best work. Quora is a great place to start as it’s almost an online organism and can be used as part of a good content strategy for your site.

Outreach with blogging

BLOGGING IS HUGE!!! At Perth Digital Edge we can get a blogger on your side. This is a great content marketing strategy that can exert influence and get our business on websites and pages that you would almost certainly not have access to otherwise. The best part about this strategy is that good bloggers can incorporate Backlinks and SEO into their articles. This can increase revenue and traffic number through your site.

Inbound Content marketing

We all have needs… this is what inbound content marketing is all about! Potential clients don’t want to be bombarded with adverts that are not relevant to them as it all just end up in the spam box or a closed window. you need to create content that is core to “your” marketing plan so users and customers feel connected to your brand and purchase.

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Experience Online Growth

SEO Website Audits

SEO audits serve a very important purpose. Similar to when you get your car serviced, SEO Audits look under the hood of a website and examine it thoroughly.

Local or Geo SEO

Geo-Targeting or Local SEO is an effective marketing strategy that will allow you to get local prospects through delivering content and advertisements to a specific geographical location.

On Page SEO

In the Search engine world Google is the BIGGEST FISH! They make the game and make the rules, in SEO we must find the best way to do that for you as a business. Google like to change the rules, by updating the algorithms they use.

SEO Link Building

On-Page SEO is Awesome, But without increasing the off-page SEO it’s a half measure, Search Engine Optimization off page is just as important if not more important.

Technical SEO Issues

Technical SEO is the process of improving the technical side of a website so that it functions better and in turn increases user experience and rank’s within the search engines such as Google.

Contact
Perth Digital Edge!

Choosing us as your digital marketing agency is going to produce the best results with a customer focused digital strategy. Contact to start your Google Journey, We give you the EDGE you need in the digital space.