Case Study
Streetside
How A 40-Year WA Institution Lifted Tender Acceptance By 23% With A Professional Visual Content Strategy Built And Delivered In Under Three Weeks.
About Streetside
About Streetside Advertising
Streetside Advertising is a Western Australian family business with close to four decades of experience supplying and maintaining public street furniture for local governments across Perth. Their client base is almost exclusively city councils and local government bodies, meaning every contract flows through a competitive tender process.
The Challenge
When Your Product Is Better Than Your Presentation
Streetside Advertising operates in a sector where almost every dollar of revenue flows through a competitive tender process. City councils and local government bodies evaluate suppliers on capability, reliability, and how professionally they present themselves in submissions.
When Streetside came to us, they were dealing with three specific gaps. Their catalogue had not been updated to reflect new street furniture products, existing photography was not at the standard their competitors were presenting, and their website product pages were underperforming because imagery did not reflect the installed product.
For a business with close to 40 years of experience and more than 5,000 seats across WA, this was a brand presentation problem, not a product problem. The capability was there. The content to prove it was not.
The Solution
A Focused Content Sprint Built Around Tender Deadlines
Perth Digital Edge designed and executed a full content production program across photography, videography, graphic design, and web image optimisation. The brief was clear: build Streetside a professional content library that could be used in council tender submissions and across their website, delivered within a 2 to 3 week window to meet upcoming deadlines.
The Result
A 23% Lift In Tender Acceptance Within 12 Months
The commercial impact of this work was measured in the metric that matters most for Streetside Advertising: tender outcomes. In the 12 months following delivery of the new content library, Streetside reported a 23 percent increase in tender acceptance across their council submissions.
Why This Number Matters
In local government procurement, tenders are rarely won on price alone. Evaluation panels score suppliers across demonstrated capability, quality of submission materials, and professionalism of presentation.
Better content meant more complete submissions. More complete submissions meant more tenders won. Beyond tender performance, the updated catalogue and website imagery gave Streetside a content foundation that reflects the standard of a business with four decades of proven delivery behind it.