HOW SEARCH ENGINE RANKING ARE IMPROVED

ON PAGE

In the Search engine world Google is the BIGGEST FISH! They make the game and make the rules, in SEO we must find the best way to do that for you as a business. Google like to change the rules, by updating the algorithms they use to govern this realm A LOT. On Page SEO is the vital step on following the search engine rules to get you more clicks and higher conversion rates.

website optimisation

On page SEO Steps:

Every few months Google changes and creates a new set of governing rules that are there digital gate keepers. They then send out digital spiders that enforce these new rules by running your website through there updated algorithm to see how well your site follows these rules. Your site is then rewarded if your following the rules or punished if you’re not.

The following factors are important:

– Meta/Title tags

– Body tags

– Keyword Density

– Internal linking within your site

– Mobile friendliness

– Google friendly URL’s

– Schema

At Perth Digital Edge we keep our hand on the pulse so that we are always up to date to be “your ally in the digital space”, Reach out to our team today for assistance.

SEO components

Meta Tags & Title Tags
improvements

When optimising On-page SEO this is the start point. Meta and title tag data is very important as it is what search engines and people alike use to assess what your website/pages are all about. These text snippets are short descriptions that describe what is expected to be found on a particular page. Most people don’t recognise these within their own website, but the truth is we see every time we do a search, as they appear as a title and description after you search for any topic.

Through in-depth research and analysis – qualified important keywords are added that overall improve your search engine visibility. Even though this information doesn’t appear on page, it helps a search engine’s filing system so that it can be displayed when it is searched for. The filing system spiders cross check the title and meta data with what’s actually on page so it’s important that these 2 pieces of information match up for the best ranking results.

website code

Body Tags Improvements

The next step in the process of on-page SEO is to work on the body tags that exist on every page of your site. If you are familiar with internet coding lingo these are what is known as the H tags (H1, H2, H3 etc). When you put qualified keywords in these spots on page, search engines can easily navigate your site and understand what its about. Its important to make sure that H tags and meta/title tag data matches. Additionally, people are less likely to read a page that isn’t broken up so by using H tags we can increase user experience and make people more likely to stay on page and purchase your service or product.

coding

How Keyword Density
Relates to On Page Content

In basic terms Keyword density is the number of times that a qualified keywords appear in on-page copy text. This can be a frustrating and time-consuming process, as the search engine algorithm continually changes its mind on this point. It is established in the SEO world that you do however need to make sure you insert keywords in the text in a “natural way” so it doesn’t just look like you have added them after, otherwise google might see this as a deliberate attempt to add keywords, additionally its harder to read by the user.

There is a fine line when adding keywords! Don’t over insert keywords to your on page content as Google and other search engines may decide that its span and penalizes your search engine ranking results.

Internal linking within
your website

In On page SEO this is often overlooked. The internal link building SEO tactic should be employed so within your website there is a easy to follow journey. In simple terms internal linking is to connect one page to another. This increases navigability, by allowing customers to get access to content they are searching for within your business quickly.

An additional bonus of internal linking is that it passes authority (link building) from one pages to another and allows you to promote specials, blogs, or events. A well linked website will rank more highly in the search results.

As always these need to look natural, not forced so when looking for internal link opportunities make sure there actually useful to a customer or purchaser.

internal linking within your website
Mobile Friendly Websites

Mobile Friendly Websites

These days whenever we need to find something what’s the first thing we do? EASY we pull out our phones and search for it. Because of this Google and other search engines are using this as a large factor in ranking website as mobile interactions are future of all online experience. So if your website doesn’t display correctly on mobile phone then its worth taking a look at this and making it a HIGH priority.

One of the ways that the team at Perth Digital Edge can help with this is by implementing AMP (accelerated mobile pages)

AMP – Accelerated mobile pages

In simple terms is used to make a page or website open faster through the mobile user interface. This is done by caching and changing coding structure on page by having it use less data. If a business optimized this, it can have a HUGE impact on your SEO by increasing user experience for it’s customers.

On-Page Speed Improvement

We have all been there, when your searching for something online for ages and we finally find the perfect information or product, but wouldn’t you know it the page doesn’t load or is ridiculously slow. This is a factor in SEO that is mostly overlooked and is a factor in the search engines like google look at, if you have the best content in the world but your web page is to large and wont load then you wont rank, its that simple. For this reason, speed optimisation should be looked at closely to see if it can be improved. There are a few factors that can be changed including server speed and picture load time to name a few. Perth Digital Edge can help you with this as we are experts in fixing speed issues.

one-page speed improvement
search with google

Google/Search Engine
friendly URL’s

URLs or address’s is a factor to your on-page SEO. URLs that are easy to write tell both search engines and customers alike know what the page is going to be about just from its address. It is good practice not to include numbers or punctuation in a URL as it becomes confusing and isn’t normally relevant to on page information. The best thing to do here is to make URLs that are easy to type and relevant, this means they should match up with all the other factors above.

What is Schema

Behind every page there is unseen data, Scheme fits within this category. It’s a snippet of microdata that can be inserted into every page within a website, think of it a blurb for a search engine file archive. It allows the spiders to have more data to interpret on page data effectively. This is the final step of on page SEO, as implementing it doesn’t actually improve rankings but instead gives you a greater chance of being listed for key words when searched when keywords are inserted into schema texts.

schema

ON PAGE SEO AT PERTH DIGITAL EDGE

When we say “Your Ally in the Digital Space” We mean it! On page SEO can greatly increase your chance of getting found online, however this is not the only part that is done within a SEO campaign.

Reach out us to discuss any of the following topics further today.

Experience Online Growth

SEO Website Audits

SEO audits serve a very important purpose. Similar to when you get your car serviced, SEO Audits look under the hood of a website and examine it thoroughly.

Local or Geo SEO

Geo-Targeting or Local SEO is an effective marketing strategy that will allow you to get local prospects through delivering content and advertisements to a specific geographical location.

SEO Content Marketing

Every business must have a marketing strategy, whether that be traditionally or online. You want to stand out from the crowd in a competitive environment.

SEO Link Building

On-Page SEO is Awesome, But without increasing the off-page SEO it’s a half measure, Search Engine Optimization off page is just as important if not more important.

Technical SEO Issues

Technical SEO is the process of improving the technical side of a website so that it functions better and in turn increases user experience and rank’s within the search engines such as Google.

Contact
Perth Digital Edge!

Choosing us as your digital marketing agency is going to produce the best results with a customer focused digital strategy. Contact to start your Google Journey, We give you the EDGE you need in the digital space.