Geo-Targeting or Local SEO is an effective marketing strategy that will allow you to get local prospects through delivering content and advertisements to a specific geographical location. It is one of the Google advantages that you should learn to leverage effectively.
Creating a Google My Business (GMB) page is one of the main steps to local Geo-Targeting. GMB is online software that allows you to manage your online presence across Google, including Search and Maps. In that way, searchers can easily find information about your business and learn about your brand.
GMB should be the starting point for all local SEO campaigns! At Perth Digital Edge, we are experts at creating optimised GMB listings that can boost the online presence of your business. We can help verify your business which can include your brand in the Google Maps directory. With this, your exact location will be visible to potential customers that are searching for services nearby.
Additionally, Geo-Targeted pages can help target the suburbs surrounding your business. It involves identifying the most important location areas (normally by suburb) and creating the best landing page to capture anyone’s attention when looking for business or services within that area. GEO targeting is a technical aspect of SEO optimisation. Hiring a specialist is highly recommended.
At Perth Digital Edge, we can help you implement such a strategy by creating a well-researched and measurable campaign to get you more traffic.
Wherever you go, there is always a big fraction of the population that uses smartphones to search for services online. Google, being the most used search engine, presents big opportunities to companies through digital marketing. GMB is one of them! Optimising your Google My Business (GMB) can lead to more sales and conversion for your business. There are many ways to optimise your GMB account, such as getting all of your business information right, replying to messages and adding regular updates about your business. The GMB optimisation process requires skills and knowledge to ensure the best results. Getting it right for the first time is essential to avoid wasting resources. At Perth Digital Edge, we can optimise your GMB account by reviewing and checking all of its technical aspects. We can position your business details in front of the eyes of potential clients.
NAP citations are the building blocks of any Geo/Local SEO strategy. Every business wants to get listed in the all valued map pack. NAP stands for Name, Address and Phone Number, which are displayed at the top header of the website. It is important to be consistent when listing the NAP in your website, social media accounts and business listings. NAP consistency is an essential factor in improving search rankings and organic traffic. If Google finds conflicting information about your business, your search ranking and traffic will be negatively affected.
Perth Digital Edge can take care of your company’s NAP consistency. We have a team of highly skilled digital experts who can handle it for you.
Geo-Targeting is one of the best local SEO strategies every business owner should take advantage of. It allows your business to get listed in local search results without too much competition. Geo-Targeting can help your business rank well without competing with more prominent brands. All you need is RESEARCH to get the right information! Every business wants to get listed in the search engine page, and Geo-Targeting is a sure fire way to get qualified lead through SEO. Competition is less, and it will allow you to focus on a specific SEO location goal. Geo-Targeting is a tough game. It requires skills to knock out all of your competitors, Perth Digital Edge can help you win the Geo-Targeting game. We have been implementing such a strategy for our clients for years and have helped businesses just like yours grow. We can give you the EDGE so you can dominate your space online.
Over the last ten years, social networks have exploded like an atomic bomb! Social media platforms have become part of people’s everyday life. Most of us tend to pick up our mobile phones to look for services online, which bring more significant opportunities to digital marketers. The increasing numbers of people who use social networks bring an EDGE to digital marketing for your businesses.
Social media networks such as Facebook, Twitter, Instagram, LinkedIn and Pinterest has a vital role in any SEO campaign. These platforms provide business growth opportunities in the form of links and clicks to your website. At Perth Digital Edge, we can help you boost your website through Social Media SEO. These include publishing content that can be indexed, building authority, create brand exposure and getting you quality links to improve your rankings.
The SEO game has no time out! It is important to keep up with the trends at all times. With this in mind, Perth Digital Edge never stops looking for trends and strategies that can effectively contribute to Local SEO boosting or GEO Targeting. We continue to provide a virtual EDGE to all of our clients all the time. Your SEO goals are achievable as long as you are prepared to invest time and effort throughout the process as SEO is a long term strategy. Any quick wins are considered black hat techniques. Black hat SEO is discouraged because it will eventually come back to bite you! Let us help you achieve a productive and responsible SEO strategy. Choose us because we always aim to be your Ally in the Digital Space!
In the Search engine world Google is the BIGGEST FISH! They make the game and make the rules, in SEO we must find the best way to do that for you as a business. Google like to change the rules, by updating the algorithms they use.
Technical SEO is the process of improving the technical side of a website so that it functions better and in tern increasing user experience and rank within the search engines such as Google.
Every business must market itself, whether that be traditionally or online. The reason for completing marking remains the same for every business and that to STAND OUT from your competitors to your customer base niche.