Whether you’re one of the 800 million active users on Instagram or you’re just looking at it as a business opportunity, you will be aware of the sponsored posts that appear in your feeds. These posts are made up of either videos, images or a carousel of images that are introduced to sell a service or product to entice the viewer to purchase.
These ads are targeted in relation to what the users are following in their feeds. With these, we can create ad copy that has the best chance of converting for companies. These highly targeted Instagram adverts have many features apart from what’s in a user’s feed including:
– Demographics (age, gender, interests)
– Real-time locations
– Ads can be displayed when a person is a part of a certain geographical location