Google AdWords has a interesting ad type known as Dynamic Search ads. This type of advertising is actually a very effective method to implement so clients and customers can find exactly what your offering online. If you have a well-developed website with a large stock inventory such as a car yard or record store these types of ads can increase your ROI immensely.
They work by scanning your websites content for keywords that have been missed in your normal search campaigns. The landing pages and ad Titles are also dynamically generated, which continually keeps your ads having a high relevancy score and saves time. A general meta description is the only user implantation needed. This article explains how Dynamic Search Ads work, and how they might benefit you. For instructions, go to Create Dynamic Search Ads.
There are several different algorithms that google ads uses to make matches to users search’s including “exact” and “broad” match. Dynamic advertising however uses its own pattern recognition software, this occurs by scraping your site form frequently used “key-words” and the dynamic ad will randomly generate the ad required in an instant.
Dynamic Ad Example
If you own a car yard and someone searches on google “1969 ford mustang” and you haven’t target this key word within your ordinary ads sets, the dynamic campaign will randomly generate an ad and send people to the correct landing page about that product or service.
In terms of a remarketing campaign Dynamic ads can be very effective. By using past visitor traffic from your website advertisements can be dynamically created so the user can have a second look at your product. This is done by leveraging dynamic advertising solutions to onboard user based data (usually through analytics) or your CRM or 3rd party networks such as Facebook user lists.
There are a large number of benefits to using Dynamic search ads for your business or brand they include:
When we say, “Your Ally in the Digital Space” We mean it! Having a manager who is skilled can greatly increase your conversion chances and lowers your costs.
Reach out us to discuss any of the Dynamic ads today.
Its starts with a heart flutter, that feeling of finding what you want to buy. There is an old saying when it comes to the online space your either spending or earning, the only question you need to ask yourself as a business.
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