Custom website development can be used in a variety of situations and can deliver great benefits to users and businesses alike. This is why at Perth Digital Edge when going through the design and development process for a custom-built website, we look at it from 2 points of view, firstly we look at it from a search engine optimisation perspective and secondly the end users digital experience. By creating a simple and elegant sales journey we can increase overall conversion rates and form lasting connections with your target market. Outlined below are the design steps:

Custom builds

Web Design Brief

Like many good things in life, it all starts with a chat. As web designers a successful project can be made or broken on data, being successful In website design is entirely dependent on the design brief and understanding what the customer wants to achieve. This is why our Perth web development team always starts with a detailed briefing session, it’s how we get to know your business and your objectives so we can make a solid digital marketing strategy for your needs. A solid briefing allows us to define your customers, analyse how they find you, and understand the action you want them to take on-site.

Website Design –
Using Wireframes

A custom web design wireframe is much like an artists interpretation of your website, this rapid prototyping tool resembles a house plan. When starting the wireframe process we carefully map out every page to make sure we have all the elements needed including a call to action, words, pictures and any other features you may wish to include. When we start a wireframe for a custom web design we start with the digital journey and work backwards. This allows us to plan exactly what will occur on your new site.

Web Design with
a lasting impression

The first question our web designers often get asked is how long does it take to design a website? A custom coded website takes longer to build than a templated or WordPress website as there is A LOT more work that goes into them, depending on functionality a complexity a custom-built website can take anywhere from 3-12 months. In the design phase we create your design with the information you have provided us so that the end user interface is functional and usable. We incorporate your brand elements & create new ones to delight and engage your clients, so your ROI is maximised.

Revision & Development
Choosing a Content
Management System

When you first build a custom website its a lot like writing a book where you continually review and revise. When we reach the stage of revision and design of your user interface this is where we seek your input, it’s a back and forward process that allows you to build your dream or idea to portray your brand the exact way you want it to be. We don’t move on from this part until you are 100% happy with the design.

Our custom Perth web development team are an expert in the field, with over 15 years in the industry. We can custom develop in many languages but the base products are mostly WordPress, Shopify and Squarespace. This is because they are the most used, accessible and the most user-friendly platforms on the internet. We’re skilled at complex integrations with third-party solutions and implement everything from API development, custom plugins or CRM integration. At Perth Digital Edge we stand behind our work and that’s why we only do the best coding and stay ahead of industry developments so we can always be “you’re ally in the digital space”.

Website features
Website designs

Web Design Testing

At Perth Digital Edge we like to measure twice and cut one. This is why we continually test any website before it goes live. Once it’s live, we run always retest and make sure that it’s still mobile optimised with comprehensive regression testing. This attention to detail ensures your website will work and keep working.

Your New Website
and its Launch Day

This is no small feat both the business and the web development team have worked tirelessly so everything is working just the way it should. But before we eat, drink and be merry about the launch, we need to think about making sure its keep working and allows you to put your best foot forward (in getting found) and works well on the live server. When a website goes liv it has to pass a vigorous checklist including:

– Server Deployment


– Google Analytics

– Webmasters

– Onsite SEO

By checking everything systematically, we ensure the launch goes smoothly.

Custom Website building Perth



Need a Custom website design that gives you an edge of your competition? You’ve come to the right place. You need a custom website from the Team at Perth Digital Edge. We promise only what we know we can deliver, invest the time to understand your business and develop a product that meets your business needs so you can dominate your competition and niche online.

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Australian Web industry Association

Experience Online Growth


At Perth Digital Edge we love using WordPress websites to facilitate our client’s website needs. WordPress makes up around 28% of all internet websites out there.


Before the days of the internet to make extra money, people got a second job. These days however, with the introduction of platforms like Shopify.

Landing Pages

When you first go onto a website and what’s your first thought? Normally there are 2 firstly does it look good and can I find what I want quickly a good website landing page design should do both.

Squarespace Development

Squarespace is a design-orientated website builder used by companies worldwide to create beautiful, functional websites. It was launched in 2004, since then it has become one of the top website platforms.


When you finally get to a website finished it’s a fantastic day! Web hosting Perth services are a lot like race cars or a gaming PC they should perform the user demand without acceptation.


A good domain name is a lot like business partner, it works for you. At Perth digital edge we can help you organise with domain name registration that will greatly benefit your business growth.

Perth Digital Edge!

Choosing us as your digital marketing agency is going to produce the best results with a customer focused digital strategy. Contact to start your Google Journey, We give you the EDGE you need in the digital space.