How Does AdWords Work?
As we mentioned before, Adwords is a pay per click system. This system works by you bidding on particular keywords that you want your product or service to feature in. These keywords are related to Google’s search engine results (user intent). Your bid becomes more prominent by how high you bid for those particular keywords.
However, the majority of Adword campaigns are ill-managed by AdWords agencies. The account ends up paying too much money on irrelevant keywords and fails to produce the desired engagement. These types of AdWords campaigns create bids that aren’t adjusted properly and try to attract as many clicks as possible.
The goal of AdWords management at Perth Digital Edge isn’t to get an overwhelming amount of clicks that don’t contribute anything valuable to your business. Instead, We want our Google AdWords managers to hone in on the right clicks that add value to the business.
The benefit of useful Google AdWords management is that you’re able to attract customers searching for your particular products or services. This is extremely important as the internet is an incredibly large place that provides access to similar businesses such as yours, that’s why positioning yourself at the top of google is so important for your sales bottom line.
It’s highly unlikely that your business is a monopoly, which means this tool could be very useful. You want those potential customers to see your brand online before the see your competitors and we can help you do that. The evolution of online business is becoming more and more popular has made effective Google AdWords management essential for almost any business.