WHAT IS 

GOOGLE ADWORDS

Across the globe, all types of business understand the value of investing in Google AdWords to achieve an advantage over your competition.
Google AdWords is an effective type of pay per click (PPC) Advertising. PPC is regarded as a form of advertising that involves paying for your advertising to appear in Google’s search results. This PPC method includes AdWords, basic text ads, and online advertising. The efficiency of Google AdWords makes it one of the most popular forms of online advertising methods available.

ppc management

How Does AdWords Work?

Adwords is a pay per click system. The system works by the user bidding on particular keywords that you want your product or service to feature for. These keywords are related to Google’s search engine results (user intent). Your bid becomes more prominent the higher you bid and pay for those particular keywords. However, the majority of Adword campaigns are ill-managed by AdWords agencies. The business is left paying too much money for irrelevant keywords and this fails to produce the required results.

These unsuccessful AdWords campaigns create bids that are not adjusted properly and try to attract a high volume of clicks as opposed to qualified and strategic clicks that matter. The goal of AdWords management at Perth Digital Edge is not to get an overwhelming amount of clicks that don’t contribute anything valuable to your business. Instead, our Google AdWords managers will provide your business with the correct clicks that add value to the business and provide the type of client you require.

The benefit of useful Google AdWords management is that you are able to attract customers searching for your particular products or services. The internet is a large market place and it is more important than ever to ensure we position your business at the top of google, ahead of your competition. Online business is evolving and we will keep your business ahead of the changes.

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Should My Business Be Using Google AdWords?

The simple answer is that you should probably be using AdWords. It is an excellent tool for every business to use regardless of your stage of business. You pay a cost per click, and you receive warm leads and traffic to your online platform. However, advertising on Google is not always required and it is not the only solution you need to guarantee a successful business on a long-term basis. There are many other factors to consider when deciding where you should be spending your digital marketing budget. Your strategy should include SEO (search engine optimization)banner adsremarketing, in addition to AdWords.

At Perth Digital Edge, we provide all the essential services and more to deliver effective digital marketing campaigns in Perth. Businesses frequently ask if AdWords agency services are required. Although it is a great tool, AdWords management should be specific to each businesses’ own requirements. Every business is different and requires a specialized campaign catered to your own needs. Google AdWords will enhance your business reach potential, but only through careful strategy and planning to suit your objectives. So let’s talk – with no obligation or hard sell.

Get in touch with us today to find out how we can grow your business.

What Can Our AdWords Management Services Do For You?

Our experts at Perth Digital Edge are highly trained in all aspects involved in digital marketing, in particular AdWords management. We will assess your budget and devise an effective campaign to manage Google ad costs, such as cost per click services. Budgeting the bids and staying up to date with keywords will make your digital marketing campaign more cost-effective. AdWords and other Google ads are an extremely profitable campaign when carried out correctly and our experts at Perth Digital Edge are equipped to make this happen.

Flexibility is an important feature when making use of Google AdWords. The Google ads are required to be continuously updated. The digital sphere is regularly evolving at a fast pace. You need to keep updating your Google ads campaign for your digital platform to remain relevant and dynamic.

By engaging our services at Perth Digital Edge, you will have peace of mind in the knowledge that we are dedicated to monitoring your campaign and keeping within your budget. This ensures you get value for money. In addition to this, the expertise from our managers allows us to know what changes need to be made to your Google ads, as and when required. Our service level and genuine interest in your business success ensures we align your campaign with your goals in mind. We guarantee that the Google ads are managed efficiently, maximizing your budget and generating a higher return on investment.

google ads dashboard

What If You Don’t Want To Pay For Clicks?

We understand that some budgets cannot accommodate our AdWords Perth services. There is a vast amount of industries that are over-saturated and extremely competitive. This can result in the pay per click cost increasing. Adwords is a system that is built on keyword bidding. More businesses bidding on the same keywords can create a problem for those with reduced budgets.

Of course, AdWords is a fantastic feature for gaining immediate results in an incredibly short period of time. However, there are other long term options available. One option is Search Engine Optimization. This is an effective way to attract leads and traffic to your website. Another option would be to invest in Google ads that can be launched at a fixed price point for your business.

We can discuss these options in detail with you at Perth Digital Edge. That is why we are the go-to marketing agency in Perth for growing your business digitally.

What Are The Benefits Of Having Click-Worthy Google Ads?

There are a variety of reasons why a business should invest in Google ads. Below are some of the benefits that Perth Digital Edge will help you achieve when developing a marketing strategy that involves the creation of Google ads:

Search:

You earn the opportunity to showcase your business at the top of potential customers’ searches. As customers search for products or services that match your range, more traffic is brought to your online platform. This will increase your customer base and can all be done through Google ads.

Display:

Employing Google ads into your marketing strategy will showcase your business to the clients who are more likely to support you. Furthermore, you will attract new traffic by creating engaging visual content. As a result, you have the opportunity to connect with the right people. An added benefit is that this will cater for a global audience if required.

Remarketing:

This method of Google ad management helps to showcase your business to past website visitors through the use of an effective and engaging remarketing strategy. This helps re-engage lost customers back to your business for another visit and a further chance to present your service.

Shopping:

Google shopping ads are another way of interacting with potential customers. Shopping tags help showcase your product in an extremely effective method that is guaranteed to provide you with immediate growth in your sales. You can advertise your products to potential customers worldwide, on the biggest search engine ever, Google.

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Rapid Results Guarantee:

Google ads provide you with the ability to generate results at an extremely fast pace. It is common for businesses to find that conversions, brand awareness, and website traffic increase drastically after one day of a PPC campaign having been implemented. This is different to SEO advertising that uses organic traffic to connect to potential clients and is a longer term strategy. Google ads can help you gain an edge over your local competitors and remain competitive in a global marketplace.

Experience Online Growth
With A Great Marketing Plan

Search Advertising

Paid search advertising (also known as sponsored ads, search marketing, search-engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique.

UX Design

Its starts with a heart flutter, that feeling you get when you look at something beautiful. User journey and EX/UI Design increase conversions rates overall. Find out how we can help you get more conversions today.

Dynamic Search Ads

Google AdWords has a interesting ad type known as Dynamic Search ads. This type of advertising is actually a very effective method to implement so clients and customers can find exactly what your offering online.

YouTube Advertising

Are you looking for YouTube Advertising in Perth? A stunning fact about video is that 90 % of customers are more likely to buy your product after watching your promo video.

Display Advertising

Are you interested in targeting clients in Perth and beyond with banner advertising? At Perth Digital Edge we are a Display advertising agency that will create banner adverts designed with conversion in mind.

Remarketing

Don’t just settle for ordinary remarketing campaigns, Get the EDGE on your competition with remarketing that utilizes all the platforms including Google, YouTube, Instagram, Facebook, Gmail etc.

Contact
Perth Digital Edge!

Selecting us as your digital marketing agency will produce the best results with a customer focused digital strategy. Contact us today to start your Google Journey. We give you the EDGE you need in the digital space.