WordPress is a very popular platform for hosting blogs and websites. Companies and individuals use the site for all kinds of marketing and content sharing purposes. However, the fact that WordPress is so generic and versatile means it can be tricky to optimize it for SEO. However, you must make sure your WordPress site is SEO-optimized, especially if you use it as your business’ primary webpage or online platform. One particular issue that many WordPress users have is making the site run smoothly and quickly. This is especially important in relation to Google and SEO results, as the Google SEO algorithm bases part of its results on your site speed and load time. WordPress is no exception. As such, if your primary website is a WordPress page and it runs a little slowly, you must speed up your WordPress site. We can help you with this as part of our comprehensive suite of SEO services.

WordPress updates

SEO Rating and Site Speed – Why Site

Speed Matters

How Page Speed Affects SEO & Google Rankings

Google, in particular, values page speed highly when assessing the quality of a given site and determining its SEO rating. For more information or a detailed explanation of how Google analyses the speed of a page for SEO purposes, feel free to follow this link. You can also see on the page that Google provides recommendations for how pages can improve their functioning and leverage the infrastructure that Google itself uses for better performance.

When we work on your WordPress site, we monitor its performance and load times with Google’s Pagespeed Insights. It’s one of the reasons we can provide such a reliable, consistent speed optimization service.

Through our experiences with working with clients all across Australia, we’ve developed a highly effective approach to helping address issues with WordPress load time and some consistently successful ways to help you speed up your WordPress site. Here’s a rough idea of what you can expect when you contact us to start tackling your laggy WordPress website:

Step 1: Get in Touch/Place Your Order
First and foremost, you place your order and let us know exactly how we can help you. At this stage, providing us with as much information as possible about the results you want from us. The more you tell us, the better we can tailor our approach to help you get the most out of your WordPress site. You can also let us know if there is anything, in particular, you would like us to prioritize.

For example, if a page load is a real issue for you, we can devote extra time or attention to providing you with several ways to speed up the site. If you’d like to optimize user experience, we can address this, too.

Step 2: Consultation Process
Once we’ve had a look at the information you’ve sent us, we can develop a plan of attack. We tailor our plan based around what you expect from our services and what how we can provide you with the best website speed, as well as if we can assist you with anything else. This part of our service involves looking at your WordPress sites and how well they perform. At this stage, we may contact you with further questions about the running and administration of your site.

Step 3: Implementation
When we’re satisfied that we have all the information we need about your website, we implement our plan and any relevant changes. We also provide you with a copy of this plan, and we show you how your website might look once these changes have been made.

Step 4: Feedback and Maintenance
Your web page should be much faster as soon as we’re done. However, if you notice you still have a slow WordPress website or would like us to address anything else about your web page, get in touch. You might not be completely satisfied with page load time at first, and this is something we can address. Sometimes, WordPress websites require some tweaking before issues like slow loading are completely dealt with.

SEO Rating and Site Speed – Why Site

Speed Matters

Simple things like formatting can sometimes speed up WordPress performance and loading times. As part of our SEO services Perth, we can help you streamline your webpage’s structure by introducing elements like a table of contents and paragraphs. We comb through the site and delete any content that is no longer necessary or relevant or archive it. Deleting unnecessary post revisions lets us keep your site relevant and cull any content you might have that is no longer helpful. To manage excess post revisions and similar content without using any plugin, we generally also install a plugin for your page.

Addressing and Managing Image Size and Quality

You don’t have to employ a plugin like WP Smush for managing image size. Our WordPress SEO service helps you optimize your images manually for a more custom result. Image optimization can involve choosing images that are of higher quality. If you want to display higher-quality images without negatively influencing the loading time of your website, choosing smaller images helps. We encourage clients to exclusively implement formats like jpg., jpeg., png., gif. Generally, we optimize images for clients by removing content outside of these formats. We also install compression plugins when hosting images on your WordPress site.

Helping you Find a Good Hosting Provider

Working with a reliable hosting provider is crucial for the performance of your website. When clients need to speed up WordPress in order to get a better SEO rating, we often experience that they see great results by simply switching to a different hosting provider. The provider one employs for web hosting has a direct impact on your website’s SEO rating.

WordPress recommends three different hosts for WordPress hosting, and we generally advise clients to choose one of the three. Managed WordPress hosting provides options for shared hosting and offers good opportunities for server resources and performance in general. We endeavor to connect you with a strong hosting provider who can offer reliable server resources.

Finding an SEO-Optimized WordPress Theme

The WordPress theme you choose impacts the SEO rating of your site directly. Some themes are considered to be more SEO-friendly than others. As such, choosing the right theme can make all the difference for your SEO rating. If your theme isn’t already SEO-friendly, we help you find one that is.

Managing Pingbacks and Trackbacks

You can employ Pingbacks and Trackbacks as a way to monitor your interactions with other bloggers on WP. These can sometimes affect the loading time of your site, so you might like to reconsider whether or not you want to support them on your website. If not, we can disable them for you.

One of the easiest and most efficient ways to improve the performance of your WordPress site speed and its load speed is through using plugins. There are a variety of different kinds of plugins for WP, and many of them are geared towards improving the overall performance of the page through caching, image size management, compressing files, and more. A large part of us helping you improve your site’s SEO rating involves implementing a range of plugins that you can use on your own, too.

Optimization and Enhancement via WP Plugins

One of the easiest and most efficient ways to improve the performance of your WordPress site speed and its load speed is through using plugins. There are a variety of different kinds of plugins for WP, and many of them are geared towards improving the overall performance of the page through caching, image size management, compressing files, and more. A large part of us helping you improve your site’s SEO rating involves implementing a range of plugins that you can use on your own, too.

Here is a list of some of our favorite WordPress plugins to use for improving your site’s load speed and overall performance. These plugins are easy to use and maintain, and they can make an incredible impact on load times and your overall WordPress site speed. Installing them for your site is one of the first things we do as part of our SEO service to speed up WordPress and it generally makes an enormous difference.


We typically use the W3 plugin to manage caching for your WordPress page. One challenge with web hosting is managing data and how it affects page rendering times. Using WordPress caching or browser caching with caching plugins substantially reduces load times for your website, improving the user experience and your WordPress page’s SEO rating simultaneously.

This is why we always recommend using a caching plugin such as W3 for our clients. It’s often one of the single best things you can do for the performance of your website. W3 is a caching plugin that utilizes a content delivery network for caching and shared hosting. A CDN reduces the burden of your data on loading times and browser performance, too. As such, we almost always use a CDN in conjunction with WordPress for clients’ sites, especially if the performance of their website is less than optimal when they first contact us.

WP Super Minify

If you host files on your website, then compressing them is one of the best ways to speed up your site performance and loading times. If your WordPress site has CSS and Javascript files, it can slow down its overall performance. One WordPress plugin that we often utilize for compressing Javascript and CSS files is WP Super Minify.

Not only can this third party plugin skyrocket the loading time of your WordPress site by compressing CSS and Javascript files, but it’s very easy to download and implement. If you’d prefer to manage your site independently after we finish our tune-up service, it should be almost effortless with Super Minify.

WP Smush

Hosting images on your website is a fantastic way to improve the user’s experience and overall look of your WordPress site. However, images can be something of a two-edged sword. If you install too many images or your images are too large, then this can seriously impact the performance of your site. This is why we generally employ an image compression plugin on clients’ sites to speed up WordPress site and loading times, especially if they host lots of images on their site.

One of our favorites is WP Smush. It makes using and compressing images almost effortless. Once we’ve installed it, we use it to compress different file formats. The plugin also removes unnecessary metadata and other unnecessary information, making it a fantastic choice when you need to speed up WordPress.

Lazy Load by WP Rocket

If your website has a lot of content, this is likely to impact the loading time on most users’ computers. This is partially due to the amount of time it takes to display information kept in the WordPress database. One way to counteract this is via lazy loading, and the Lazy Load plugin automates this process. In short, it only displays content within the first ‘fold’ of a webpage. We often install this plugin for clients to permanently improve the performance of their site.


The WP-Optimize plugin is a fantastic solution for speeding up the performance of the WordPress database itself. This is due to the way WP manages new posts and content. When you make a post, WordPress automatically produces a few different copies. You might also have spam comments or excessive post revisions on the site itself, which can impact load times. WP-Optimize removes these, streamlining the loading process and reducing pressure on the web server. We install this plugin for clients to help the performance of their page and give them greater independence in managing it.

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