Ever wondered how searchers are directed to your website? Or how you maintain that first page rank in the search engine result page (SERP)?
With various tactics and other marketing strategies, your website will be placed on the first page of every Google search or SERP. And search engine optimisation (SEO) is one of them!
So, what is SEO? Why is it important?
SEO or search engine optimisation is an internet procedure that helps business owners achieve web presence by increasing the number and quality of visitors to their websites through high rankings in the SERP.
It is undeniably true that websites on the first page of Google acquire almost 95% of clicks while those with higher rankings received a higher click-through rate (CTR) and more traffic that was also proven by researches and other businesses.
How does SEO work? Would it guarantee more visitors to my website?
Google uses a systematic scoring of page searches according to relevancy and authority of pages it has reached in the web index to feed users with the best answer during their searches. Google uses over 200 signals in scoring search results with the use of SEO to refine those signals.
SEO also involves giving your website a more creative and technical look to make it more attractive to search engines. This is a good strategy to maintain your website`s position on the top page of every SERPs.
Would this help me acquire more visits to my site? Yes, it would help if you consider all the SEO factors that can help drive traffic to your site. What are those? Title tags, meta descriptions, subheadings, internal links, image names and ALT tags are a few examples of On-Page SEO factors that will help improve search rankings.
The main importance of SEO is to improve the website`s visibility and searchability. But are the other reasons why you should use SEO as one of your marketing techniques?
Please continue reading as I explain the reasons which are all applicable whichever business or industry you are in.
Organic Search as the Prime Source of Website Traffic
“Organic” or “natural” search results are those that appear below the pay-per-click adverts in Google which plays a key role in website performance that allows users to complete conversion or engagement.
The truth is… Google owns 75% of the overall search result market and the remaining 25% owned by other engines. It is also amongst the most visited website in the world and a known email provider with one billion users.
If you maintain the top position in each algorithmic search, there is no wonder that SEO will be in line with your brand.
For quality SEO, choose PERTH DIGITAL EDGE!
SEO Credibility and Trust
It is the goal of every SEO to provide a user-friendly and discoverable website which also allows an effective user experience that can help build trust and credibility. It is also important to craft an authoritative website for search engines to be easily directed to your site. Optimised on-page elements, quality backlink profiles and positive user behaviour are amongst the elements of an authoritative and credible website.
But, here is the catch…
You cannot build trust and credibility overnight. It takes time and effort. The only way for you to succeed is to find ways on how you can fully earn authority and build it over time.
And one of the effective ways to earn trust and credibility is through services that offer quality and valuable products!
If you want to know more about how can quickly build trust and credibility to your website, PERTH DIGITAL can help you!
SEO is a Long Term Strategy
The impact of SEO is noticeably effective during the first year of action with a very promising result that can also be useful in the years to come. Digital marketing is a competitive arena and you must equip yourself with new trends and practices for your business to develop and achieve growth.
Start with basic SEO practice and see how it works out for you!
The truth is… the more SEO effort and money you invested, the better and worthy website you will have.
SEO Will Help you Understand the Nature of the Web
The World Wide Web is rapidly changing from time to time with new marketing techniques being born and widely used. It could be a challenge to remain on top or be aligned with the most suited and effective marketing style for your business but SEO practices will help you adjust and be aware of major changes taking place in searches.
SEO is such a good marketing tactic. Being aware of your competitors` marketing strategy will always be beneficial for the success of the brand that you are representing.
Good idea, right?
The bottom line?
If you are not on the first page of SERPs, then you are losing and missing the organic search game!
Hear this out… SEO is the “new era” marketing technique which is seen as a requirement for your business to maintain its presence in this day and age where competitions and other marketing ideas are always on the process of growing.
Start seeking SEO services now!
PERTH DIGITAL EDGE is a reliable digital service that offers quality SEO and can surely help you achieve a high ranking position on SERPs.