Are you familiar with SEO audit? Would you like to know the performance of your website? Do you want to learn useful information that can help your business ranked higher in SERPs? With an SEO audit, you’ll find all the answers! Keep reading to find out!
If you’re after an SEO audit for your Perth-based business, Perth Digital Edge is here to serve you!
What is an SEO Audit?
An SEO audit is a process of analysing website-based factors that affect organic search result. It determines the technical infrastructure, on and off-page elements, issues, recommended fixes, and areas of opportunities for the business to gain a better online presence. It also involves analyzing your keywords, which can greatly improve the performance of the website.
In a nutshell, an SEO audit can be described as a “website evaluator,” which enlightens you on how your website is ranked in SERPs. This can be completed through a checklist of various website-based factors which also determine issues and find solutions that can help boost website performance. There are various SEO tools that can help you check the performance of your website, such as Screaming Frog, Seomator, Ahrefs Site Audit, etc.
Why Should You Conduct a Full SEO Audit
A full SEO audit will help you achieve the following scenarios, which are important when running an optimised website:
- Use your advantages to get ahead of your competitors.
- Identify and solve those issues that may have been affecting your website performance.
- Discover the weakness of your website and find a way to solve it.
- Set expectations.
- Gain an understanding about the SEO efficiency of your website.
Do not be disappointed if you cannot solve all of the website issues at once as it may take a period of time. However, you must focus on the factors that are affecting the performance of the website. Do not think of the rankings too much as there are also other important SEO factors which you might have been ignoring all this time.
Factors that must be highly emphasised during an SEO audit:
Boost Technical SEO through:
- Improved page titles
- Unique meta descriptions
- Matching URLs
- SEO content strategy
- Secured HTTPS URLs
- Site crawling can help you identify issues that are affecting the rank and performance of the website.
- Website crawling can help determine page errors.
- Find SEO factors that are not good for your rankings.
User experience (UX) can be improved through:
- Images and videos
- Colours that match your brand
- Relevant information
- Website loading speed
- Run your website through the Google Mobile-Friendly test to see how well it is designed for mobile users.
HTML validation check
- The HTML validation check is important to ensure that all HTML coding on your website is correct. You can use the Worldwide Web Consortium to find out.
SEO audit is essential when running a website as it can help you achieve high rankings and engagements. It can also determine issues and recommend techniques on how you can improve your site so you can get ahead of your competitors and achieve higher ROI.
With an SEO audit, you can set a higher business expectation, achieve an optimised content and user-friendly website. Nevertheless, a full SEO audit can help you achieve SEO efficiency, which can be your edge amongst your business competitors.
Lastly, do not ignore other factors such as content, SEO strategies, website validation, and website quality during the SEO audit. Focusing on one SEO audit goal will not help you achieve a better result. So, consider all SEO factors during an SEO audit!
SEO Audit Perth
Perth Digital Edge can help you run an SEO audit for your Perth-based business. We use reliable SEO audit tools that analyse all of the factors that are affecting the performance of your website. We can help you achieve an SEO efficient website which can enable you to set higher standard and expectation for your business.
So, choose Perth Digital Edge to be Your Ally in Digital Space!