eCommerce Website Design Perth

Planning is a critical initial step in creating a successful, new website. It involves defining your website’s purpose, identifying your target audience or clients, and outlining the content and features your site will include. A well-planned website ensures that your site is user-friendly, meets your business goals, and effectively communicates your brand message.

As a part of our website planning service, we help you establish a clear site structure, create a content strategy, and design a visually appealing and intuitive user interface. We also consider your future marketing needs such as SEO from the outset, ensuring your website is built to be search engine friendly.

Category planning is a key aspect of the e-Commerce experience in-commerce website design. It involves organising your products or services into logical categories and subcategories, providing an exceptional user experience and making it easier for customers to find what they’re looking for.

A well-structured category hierarchy enhances user experience, improves site navigation, and can even boost SEO by creating more opportunities for keyword optimisation. Our in-house team helps you develop a category structure for your new website that aligns with your customers’ shopping habits and expectations, ensuring a seamless browsing experience that encourages conversions.

Offering a variety of secure and convenient payment methods is crucial for any business e-commerce website that accepts sales online. This includes credit and debit card processing, digital wallets like PayPal and Apple Pay, and even cryptocurrency options.

The right mix of payment options can improve the checkout eCommerce experience for online shoppers, reduce cart abandonment, increase customer trust and therefore, increase sales. We can integrate a wide range of custom payment gateways into your website, ensuring a smooth and secure transaction process for your customers.

Search Engine Optimisation (SEO) is an online marketing strategy aimed at improving your business website’s visibility in search engine results. This involves keyword research, content management system on-page optimisation (such as meta tags and content optimisation), and off-page optimisation (like link building).

A well-optimised website can attract more organic visitors, leading to increased brand awareness and higher sales, clients or customers. Our SEO experts stay up-to-date with the latest SEO trends and algorithm updates to ensure your website ranks well for relevant search terms.

Shopping cart optimisation is all about making the checkout process as seamless and straightforward as possible. This includes providing clear pricing information, offering guest checkout options, and optimising the checkout flow to reduce the number of steps.

A well-optimised shopping cart can significantly reduce cart abandonment rates and increase conversions. Our team of marketing experts use data-driven strategies to optimise your shopping cart experience, ensuring your customers and clients can complete their purchases quickly and easily.

Data-driven analytics involves collecting and analysing data from your website to gain insights into your users’ behaviour and preferences. This can help you understand which parts of your website are performing well and where improvements can be made.

Tools like Google Analytics can provide valuable marketing data on for your online store including user demographics, traffic sources, popular content, and more. We can help you set up and interpret your analytics data, allowing you to make informed decisions that improve your website’s performance and your overall business strategy.