Over the years, we have seen the dramatic changes that had occurred in SEO. Some of the notable changes were the desktop driven searches, which were enhanced to mobile-friendly websites. This is due to the increasing use of smartphones when we go online to purchase goods or search for services.
Over the past years, voice search has also started to make a noise as one of the emerging SEO strategies. There are various SEO trends in the market which are updating from time to time due to the changes in the Google algorithm system.
As a digital marketer, it is a long term mission to be abreast of SEO strategies.
Let me answer the question: voice search – is this the future of SEO?
Voice search is here!
First things first, voice search is already here! According to Google, 20% of mobile queries happen through voice search. More people have also used voice search since 2008, according to Kleiner Perkins. It also gets more interesting as 25% of Windows 10 desktop searches are performed through voice search.
It is estimated that near the end of 2020, 50% of searches will be done via voice search.
So, voice search – is this the future of SEO?
There are three main reasons why voice search could be the future of SEO.
First, it offers faster searches and provides faster answers. According to Bing, voice search is 3.7 times faster than typing.110 to 150 words can be typed per minute in voice search.
There is a big difference with typing, which can only key in 38 to 40 words on average per minute.
Second, voice search is compatible with mobile devices. Almost 60% of mobile searches use voice search.
Voice search is mostly used to open a web browser, ask friends to send a message and key in questions into the search engine.
Third, voice search is convenient. People use voice search to avoid “typing.”
It is fast, accurate and is customised to your preference. No wonder it is now considered an emerging trend.
Moreover, you should also know that voice changes the way you search, what you search for and when to search.
Here’s how and why:
With voice searches, the searches are longer and more conversational. Voice searches use longer phrases, while a plain text search may only generate one to three words.
Voice searches are conversational.
You will be using a natural language when asking the search engine, which also changes how we use keywords. Next, voice searches changes where people search.
In fact, according to Google, near me now searches have increased to 150% over the years due to voice search.
People are likely to use voice searches in public places such as restaurants, malls and restrooms. Voice is convenient as it allows you to perform searches and find results wherever you are.
Last, voice searches allow the searcher to get results within seconds.
You will not be forced to looks through different search results because the answer that you are looking for will be read to you.
Voice search is the future of SEO. People rely on the use of technology. The more advanced your SEO strategies are, the more likely it is to be ranked in SERP. Moreover, it is essential to study how voice search works.
There are a few changes that you need to reinforce to ensure that your voice SEO strategies work.
It will also help if you hire a voice SEO specialist to guide you with the right steps and strategies.
For voice SEO tips and strategies, reach out to Perth Digital Edge!