Video SEO Tools & YouTube Video SEO Best Practices: A Complete Guide
In recent years, inbound video marketing has become increasingly popular. As time has gone on, marketers have realized that it isn’t just a high volume of content that needs to be created. This content also needs to be high-quality and effectively optimized in particular ways that make it as discoverable as possible through the use of search engines.
The process involved in making this content optimized was first restricted to the written word, such as blog posts and other content writing. However, this is changed, and you’re able to provide optimization to your videos on your channel, which is known as video marketing.
Nonetheless, the idea of video marketing, optimizing your videos, and YouTube SEO seem quite complex. Many people don’t know the steps that you need to take to optimize your videos on YouTube in order to improve your videos’ rank. We have outlined some of the most useful tips for you to take a look through. These SEO YouTube tips may be found below:
What is YouTube SEO?
Search engine optimization can be described as the ever-changing practise that designs web content in such a way that boosts ranking factors. Thus, this optimized content is able to rank highly in search engine result pages (SERPs). Because search is seen as the ‘gate-keeper’ to finding the content that you’re looking for, optimizing your website and its content for search is vital to attracting traffic, as well as growing your following.
With that being said, YouTube SEO includes the optimization of your YouTube channel, metadata, playlists, title, and description, as well as optimizing your video. You hold the ability to optimize your video results both on YouTube and externally. A key feature that makes up YouTube SEO is the harnessing of your YouTube video’s powerful text in the form of subtitles, closed captions, and transcripts. The purpose of this is to increase traffic to your website and channel.
How Does YouTube SEO Work?
YouTube SEO is very similar to any other type of SEO, especially one used for your website. Essentially, YouTube SEO is the process involved in optimizing your channel, along with your YouTube videos as a method of increasing your exposure on the YouTube platform and its search results. This optimization process is heavily dependent on keyword research and is known as video marketing.
SEO for YouTube holds the ability to help increase incredibly important metrics, such as revenue, website visits, brand awareness, and subscriber count. However, the process of optimizing your YouTube videos and ensuring that your YouTube channel is SEO-friendly can be quite challenging. This is the process involved in ensuring that your YouTube channel is optimized in the platform’s search results and combines YouTube Analytics with Google Analytics to provide this.
The YouTube Ranking Algorithm
Just like Google search results and Google Analytics, YouTube is equipped with its own ranking algorithm that helps in determining how and where your content ranks.
It’s no secret that the ranking algorithms of any platform aren’t ever completely disclosed, and for a good reason. However, there is some information on how YouTube ranks the videos posted on the platform. Here is how we know YouTube to rank its content:
· YouTube ranks its videos on the relevancy it holds to the user.
· The algorithm is equipped to reward video engagement instead of clicks.
· It considers how your video’s meta descriptions and content descriptions match with the interests of the user.
· It considers how many videos a particular user has watched on your individual platform.
· It considers the watch history of the user and your video length.
· It considers the view velocity. This view velocity measures how many of your subscribers watch your video content immediately after it has been published.
· It considers the number of subscribers that your channel has.
What are the Benefits?
There are a variety of benefits from optimizing your YouTube content, just like Google content. One of these benefits is that you have most exposure from Youtube search suggestions, like optimizing Google. This occurs from incorporating important keywords that commonly appear in Youtube search suggestions. This is very similar to Google search suggestions. Thus, your video content is exposed to a greater audience. You watch time of your videos is going to increase from this exposure, as well as your social media presence.
Yes, high-quality video content is a great asset and helps with enhancing watch time and average view duration. However, optimization provides the vehicle for people to discover this high-quality content. Not to mention, this optimization helps increase the search volume. This search volume relates to the click through rate of a particular month. The search volume also relates to those who are watching your videos. Integrating the relevant search terms and related keywords into your videos can provide all of this, as well as enhancing your social media presence. This is because the optimization is incorporated through Google and YouTube.
Our Best YouTube SEO Tips for Better YouTube Channel and YouTube Video Optimization
Here are some of our top SEO tips for YouTube that may help you get the most out of uploading videos onto the platform while growing your presence.
Rename Your Video File with a Target Keyword
You’re going to need to use an SEO tool to begin the process of optimizing your videos. This tool works in a similar way to tools used when writing written content. The device is going to make sure that all of the necessary keywords you want to focus on are identified. When conducting this keyword identification process, you can browse through popular SEO tools for YouTube.
When these keywords are identified, you should make sure to put the main keyword in your video file before you start the process of uploading this void to YouTube. Why is this? The primary reason for this is that YouTube isn’t going to physically watch your videos to identify how relevant the actual videos are to your target keyword. However, YouTube does have the ability to read your video’s file name, as well as all the coding that the video is equipped with when it’s uploaded onto the platform.
With that being said, you’re going to need to replace the file name ‘business_ad_003FINAL.mov’ with your desired target keyword. After completing this, you should choose your preferred video file type. Examples of these different video file types include WVW, MP4, and MOV, which are the most common and compatible with YouTube.
Naturally Incorporate Your Keyword into Your Video Title
One of the first features we look at when searching for videos on the YouTube platform is the title. The title of any video is important as it generally determines whether this is the video we want to watch. Due to this, the title of your video should not only be enticing and compelling; it should also be concise and clear.
Your target keyword indeed plays a large part in your video’s title. However, it’s also very beneficial if this title closely matches what the viewer is ultimately searching for. It’s not as effective if you only focus on your target keyword being incorporated into your title description, without looking at what your potential viewers are going to be searching to find similar content.
With that being said, it’s still a great idea to incorporate this keyword into the video title, as long as it fits naturally and has audience retention in mind. Finally, you also should keep it short and sweet. Meaning, you need to make sure that you keep your video title short. Research conducted has shown that the optimal title length is anything less than 60 characters. This limit helps prevent your content from getting cut off on the YouTube results page.
Provide Optimization to Your Video Description
The official character limit of all video descriptions says Youtube is 1,000 characters. The expert team at YouTube says that it’s definitely is okay to use this entire space. However, it’s good to understand that your viewer has more than likely come to watch your video content rather than read a lengthy passage.
Nonetheless, you do have the option to write a longer video description. If you decide to provide a longer description with your video, you should keep in mind that YouTube equips its platform only to display the first two to three lines of this description. This says to be approximately 100 characters.
For this reason, it’s imperative that you use these first 100 characters to encourage the user to continue reading and ultimately click on your video, as well as increase watch time. We suggest that these first 100 characters be front-loaded with the most important information, such as crucial links and CTAs.
When it comes to optimizing your video itself, a great way to gain some extra ‘ranking points’ is by including a transcript of the video. This is especially the case for users who have to watch the video without any volume. All-in-all, having an optimized video description aids in your content showing up in the suggested videos sidebar, which works as a significant source of views for a majority of channels.
Tag Popular Keywords That are Relating to the Topic of Your Video
The official Creator Academy of YouTube has suggested that you use tags, as this lets viewers know what your video is about. However, by adding these tags, you’re also letting YouTube know what your video is all about. These tags are used by the platform to better understand the context and content of your specific video.
By incorporating these tags into your videos, YouTube holds the ability to associate your video with videos similar in context and content. Thus, these tags can aid in brooding your content’s reach. However, it’s vital that you use these tags incredibly wisely. You shouldn’t use any irrelevant tags just because you believe that this is going to gain you more views.
The opposite may happen as YouTube may penalize you for using such tags. Adding tags to your videos is very similar to constructing your video description, as you’re going to want to lead with the most effective and relevant keywords. These keywords include the most common ones, as well as more long-tail ones. These long-tail keywords should be specific keywords that answer a question.
Categorize Your Video
After you have uploaded your video, you’re able to categorize it when going to ‘Advanced Settings.’ When you choose a category to place your void in, you’re conducting another method of grouping your video with smiler content. This allows it to be placed in different playlists, which helps provide exposure to more viewers who are similar to your existing audience.
When categorizing your video, you need to go through a comprehensive process in order to determine the category that your video belongs in. When looking to optimize your video by categorizing it, you should consider the answer to how you would answer these questions:
· Do the videos within a similar category also share the same qualities, such as format, length, and production value?
· Are there any existing patterns between the viewers of similar channels within the specific category?
· Who are the top creators present within the specific category? What are these creators known for, and what is it that they do well in regards to their YouTube videos?
Upload a Customized Video Thumbnail Picture for Your Individual YouTube Video Result Link
The thumbnail placed on your video is the main visual image that viewers are going to see when they are browsing through the YouTube search results. In correlation with the video title, the video thumbnail provides an indicator to the viewer about what the video’s content is. Thus, this thumbnail is going to impact the number of views and clicks your video receives.
You have the option of picking one of the thumbnail options that are auto-generated by YouTube. However, it’s highly recommended to upload a custom thumbnail, as it’s reported that 90 per cent of the best performing YouTube videos have custom thumbnails. When customizing a thumbnail image, you should use images that are 1280×720 pixels and represent a 16:9 ratio. These images should also be saved as 2MB or smaller as .png, .bmp, .gif, or .jpg.
With all that being said, a YouTube account needs to be verified in order to upload any custom thumbnail images.
Use an SRT File to Provide Additional Closed Captions and Subtitles to Your YouTube Video
Like the other types of text, we have mentioned in this guide, closed captions and subtitles have the ability to boost your YouTube search optimization (like Google), as it can be used to highlight important keywords. This is another reason why keyword research is so vital to optimizing your videos.
You have to upload a timed subtitles file or supported text transcript in order to add closed captions or subtitles to your video. For the timed subtitles file, you also have the ability to directly enter transcript text for a specific video. This is then going to auto-sync the transcript text to your video.
A similar process is followed if you want to add subtitles. However, you have the ability to limit the amount of text you wish to display. When conducting either of these processes, you can navigate to your video manager and then select ‘Videos’, which is located under ‘Video Manager.’ You can then find the video that you wish to add closed captions or subtitles to. After locating the video, click the drop-down arrow that’s next to the edit button and select ‘Subtitles/CC.’ You then are able to select how you’d like to add this closed captioning or subtitles.
Like a blog post on Google, these subtitles and closed captions help with YouTube s search algorithm as you get the opportunity to use Youtube optimization to get added exposure and rank in the search bar.
Add End Screens and Cards to Increase the Viewership of Your YouTube Channel
While watching Youtube videos, you’re probably noticed the small white, circular icon that’s displayed as an ‘i,’ which is located in the upper-right corner. These are known as Cards and can be described as reformatted notifications that are designed to appear on a mobile or laptop device to promote your brand as well as other videos present on your account.
You have the ability to add up to five different cards to one video. Within this five-card limit, there are six different types to choose from. These are:
· Video or playlist cards that are used to link to other content you have present on your account.
· Poll cards, which are used to pose a question to your viewers, as well as allow these viewers to vote for a response.
· Link cards, which are used to direct viewers to an external website, approved merchandise selling platform or approved crowdfunding platform.
· Fan funding cards, which are used to ask your viewers to support your video content creation.
· Donation cards, which are used to encourage fundraising on behalf of any US nonprofit organizations.
· Channel cards, which are used to direct viewers to another channel e g, a person’s account who is featured in your video .
End screens are just like cards as these have a similar purpose and display similar information, but these devices don’t appear until the end of the video. Hence, the name ‘end’ screens. These end screens are also more visually focused and detailed than Cards.
There are numerous detailed instructions for incorporating end screens, as it’s highly dependent on what platform you wish to add these end screens to and the different forms of content allowed by YouTube to have these end screens. It’s vital to keep in mind that YouTube is forever testing the end screen application device in an attempt to optimize the user experience. As a result, there are times were you end screen that has been designated by you wouldn’t appear. You should take these factors into account when you decide on whether you wish to use end screens or cards.
The factors needed to provide the best practices for end screens and cards may be complex and time-consuming. However, you should also remember that this effort isn’t lost because the time that people are spending watching Youtube videos on their TV has more than doubled in the last year alone. Thus, there’s an audience that’s incredibly accessible when you optimize your videos.
What are the Youtube SEO Tools?
After considering everything mentioned above, we can see that all of the SEO tips rely on identifying keyword research to find the right YouTube keyword options, like Google optimization. This is because this keyword research provides you with the ability to implement the best practices that promote your video correctly and improve your rank.
In addition to this, not all of these tips mentioned above can be implemented through YouTube itself. To get the best optimization possible for your YouTube content, you should consider some search engine optimization tools specifically for YouTube.
SEO tools for Youtube can be described as software that is specifically designed to help make the optimization process of your YouTube content easier and more effective. We have found some of the most common and effective tools for YouTube optimization. This is what we found:
Ahrefs Keyword Explorer
Ahrefs is designed to monitor the ranking of a website, as well as estimate the organic traffic you’re going to get from these keywords. The platform also does keyword research, which you may wish to create new content that in line with these keywords that are found.
Canva is primarily used to design templates for creating logos, photos, cards, and even a thumbnail image for incorporation into Google and YouTube.
HubSpot Content Strategy
HubSpot Content Strategy is an effective content strategy tool that provides you with the ability to conduct keyword research and find popular keywords that help in content creation. You’re able to oversee the pieces of content that are relating to each other, as well as the content you have planned and already created.
With VidlQ Vision is the perfect tool is you want to know why a particular video performed so well on the platform. This is incredibly insightful as you get insight into planning your future content creation.
TubeBuddy is designed as an all-in-one video platform that is equipped to help you manage the entire production, optimization and researching keywords, and promotion process of all of your YouTube content.
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