Do you remember when the first YouTube video was uploaded in 2005? Since then, YouTube has undergone tremendous growth and has become a major player in the online world. Leading tech experts all agree that “YouTube is the future of marketing,” and with over 30 million daily visitors worldwide, and 50% of Australians regularly using the platform, the potential for business exposure is massive.
In fact, in the last 30 days alone, more video content has been uploaded to YouTube than all major US television broadcasters have released in the past 30 years, and people are watching an astounding 500 million hours of video content daily.
Imagine the possibilities for your business to reach its target audience through this platform. YouTube’s wide reach offers an excellent opportunity to engage with potential customers in a compelling way.
Furthermore, video content has been proven to have a higher retention rate than written text, with customers remembering 95% of the video message versus just 10% when reading the same information. This makes it a powerful tool for increasing brand awareness. What’s more, this type of marketing is surprisingly affordable and accessible to businesses of all sizes.