While there are over 4 billion users of Google worldwide, the majority of users don’t look beyond the first page of search results. In fact, the top three spots on Google’s search results page receive an overwhelming 75% of all clicks.
Search Engine Optimization (SEO) is a data-driven method for improving your website’s search engine ranking when people search for your products or services. Unlike pay-per-click advertising and Google Ads, SEO is an organic marketing strategy.
In essence, SEO is all about getting your website to the top of the search results page. This leads to increased visibility, click-through rates, and conversions. A well-planned SEO strategy can also establish your brand’s authority and enhance user experience on your website.
While the results of SEO efforts can vary depending on the business and industry, it is typically a long-term investment. With a forward-thinking white hat SEO strategy, impressive and long-lasting results are achievable. At PDE, we are committed to working with you for the long haul to achieve your SEO goals.