SEO is a powerful inbound marketing strategy that allows your audience to find you easily, instead of you reaching out to customers who are not interested in your products or services. Unlike traditional advertising methods, SEO is customer-centric and does not involve cold calling, spam emails, or intrusive pop-up ads.

By appearing in front of potential customers organically in search engine results pages, SEO is a convenient and less intrusive way for consumers to find the information they need. Instead of bombarding them with irrelevant information, SEO provides a valuable resource that addresses their specific search query. Our team will identify what potential customers are searching for and position your business in front of them at the right time, providing a seamless customer experience.

While SEO can provide long-term benefits for your business, it is not a quick fix solution. Unlike pay-per-click advertising, such as Google Ads or Facebook Marketing, SEO takes time, patience, and expertise to achieve high rankings. SEO is a strategic investment for companies seeking sustainable growth and lead generation. Our SEO services in Canberra are designed for businesses looking for a long-term solution to drive enquiries, leads, and sales over the months and years to come.

By appearing in front of potential customers organically in search engine results pages, SEO is a convenient and less intrusive way for consumers to find the information they need. Instead of bombarding them with irrelevant information, SEO provides a valuable resource that addresses their specific search query. Our team will identify what potential customers are searching for and position your business in front of them at the right time, providing a seamless customer experience.

Paying for advertising can be costly. In fact, Google generated 84% of its revenue from advertising in 2018. Those ads that appear in the middle of articles and scattered throughout organic search results are all part of Google Advertising.

The alarming thing is that Google Advertising (AdWords) is becoming more expensive every day. To reduce paid advertising costs and create a sustainable revenue stream for your business, SEO is necessary.

To be visible to potential customers, your website and content must be optimised to be readable by Google and enjoyable for visitors. SEO involves a delicate balancing act where your website must appeal to Google without compromising the user experience.

Google does not want to display any website to its searchers; it wants to display websites that are valuable to the user. Search Engine Optimisation is about understanding how to present information in a way that search engines can understand and users can appreciate.

The timeframe to see results from SEO services depends on various factors and is unique to each website. Factors such as the amount of previous SEO work done, content quantity, backlink profile, and website age can affect the time it takes to rank on Google. Typically, it can take anywhere from two to four months to see good results from SEO. If there is no noticeable improvement in website traffic, leads, and sales after four months, it may be necessary to reevaluate the SEO strategy.

When it comes to digital marketing, organic search engine optimization (SEO) is a valuable long-term asset for businesses. Unlike pay-per-click (PPC) and other paid advertising methods, SEO keeps working in the background to provide high-quality leads even after paid campaigns have ended.

With SEO, your business can continue to benefit from your investment for weeks, months, and even years to come. This is because SEO is a sustainable strategy that allows you to repurpose content and digital assets for ongoing success.

At PDE, we are committed to providing the best SEO Canberra services. Our team will create a framework that not only achieves your immediate business objectives but also allows for growth and expansion in the future as your website traffic increases and your business evolves.

NO! We believe that getting your website set up for ranking on Google is just the first step towards achieving search engine visibility.

Our comprehensive SEO services are designed to put all the pieces in place for your business to achieve long-term success.

Unlike what most SEO companies may tell you to get you onboard as a client, SEO is not a short-term project that can be completed in just three or six months. It requires constant care and attention, especially since search engine algorithms, competitor activity, and user behavior keep changing.

When you work with our SEO team, you will have a dedicated partner to guide you through any challenges that may arise, including unexpected algorithm changes or ranking fluctuations. We’ll be with you every step of the way to ensure that your website continues to grow and outperform your competitors. As the best SEO Canberra has to offer, we’re committed to helping your business succeed in the long run.

Your website’s search rankings can vary every day.

Google rankings fluctuate frequently, and there are over 200 factors that determine a website’s ranking on Google. It’s important to focus on long-term traffic growth rather than daily rankings. Temporary ranking positions can be great confidence boosters, but it’s crucial to consider the long-term results.

The reasons why your SEO rankings may fluctuate every day include Google making minor changes to its algorithm, the weight of ranking factors shifting, new competitors implementing effective SEO strategies, your SEO momentum changing due to stopped links or content, or just temporary movements that won’t have long-term consequences.

SEO is a dynamic process, and everything is continually changing. It’s essential to get used to the idea of constant ranking changes.

While it may be tempting to use an AI writing assistant like ChatGPT to expedite your content creation process, it’s important to take a step back and consider the facts. AI content writers have been in existence for over five years, and while ChatGPT has certainly helped advance the technology, it’s not a new concept.

In theory, generating vast amounts of useful content quickly is an enticing prospect. However, in reality, Google is adept at detecting AI-written content and, at the time of writing, does not rank it favorably. Despite recent updates to their search guidelines that indicate AI content is no longer prohibited, content created by artificial intelligence tools does not receive the same treatment as human-written content.

It’s possible that this may change in the future, but for now, we strongly advise website owners and marketers to avoid using AI content writers and stick to writing content themselves.

Our approach to SEO is process-driven and focuses on proven actions that enhance your website’s search engine visibility. While we may provide a rough estimate of when you can expect to see results based on your website’s history and current market position, Google ultimately determines the timeline for your results.

As an SEO provider, our role is to execute a strategy that adheres to Google’s best practice guidelines. We schedule timelines and campaigns into deliverables that you can monitor in real-time. If you are seeking an SEO provider, we suggest prioritizing companies that prioritize long-term outcomes over short-term gains.