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SEO Canberra

SEO Services Canberra

Get ahead of your competition with a personalized organic marketing plan from an awesome Canberra SEO Company. Our team of experts will help you target the right audience, whether you’re aiming to dominate the Belconnen area or reach a global audience.

Our strategies are tailored to your specific goals, and we provide clear, upfront pricing so you know exactly what to expect. We’re a specialist SEO agency, not a generic one-size-fits-all marketing agency, so you can trust us to deliver the best results for your business.

SEO Canberra
Seo services Perth

Trusted SEO Canberra Experts

Elevate your website rankings and attract quality leads for your business with a personalised search engine optimisation strategy. Unlike other digital marketing agencies in Canberra, SEO is our core focus. 

the SEO industry in Canberra is extremely saturated, with large digital agencies prioritising their IPOs over their clients, taking advantage of unsuspecting businesses across the country. At PDE, we are different. Our team consists of SEO experts who understand search marketing, and we only collaborate with companies that are a good fit for our organic marketing services.

Just like the Google search ranking algorithm, we constantly evolve and refine our techniques, run tests, and keep up with the latest developments in organic search. As committed SEO consultants in Canberra, it is our responsibility to understand how changes in Google search will affect our clients.

At our SEO agency in Canberra, we focus on one crucial metric for your campaign – return on investment (ROI). Increasing website traffic is one thing, but generating leads, enquiries, and driving conversions is an entirely different story. We make every digital marketing decision with the goal of delivering a significant ROI for your business. If we are not confident that we can provide a real, substantial ROI for your business, we won’t work with you.

Our SEO strategy includes:

SEO Audit

At the beginning of every SEO campaign, we conduct a thorough review of your website. This includes an audit of your existing content, identifying any gaps, and creating a scalable site architecture based on where your website currently stands.

Keyword Research

Our team will utilize both keyword research tools and your website data to determine the most crucial keywords for your business. Rather than solely focusing on organic traffic, our keyword selection is driven by the potential return on investment (ROI) for your business.

Competitor Analysis

It’s important to have a clear understanding of your competition and their strategies in order to succeed. By closely analyzing your competition, you can gain valuable insights and develop effective strategies to reach your goals.

Content Creation

After identifying your competitors and target keywords, we start working on your SEO strategy. This involves creating new content and adding new pages to your website to enhance your visibility on the search engine results pages (SERP).

On Page Optimisation

Approximately 20% of your success with SEO is dependent on on-page optimization. To enhance the performance of your website, we will take measures to improve the loading speed, meta data, images, internal linking structure, and site architecture.

Off Page Optimisation

We will conduct an audit of your current link profile, identify and disavow any harmful or low-quality links, and create a white-hat link building plan to enhance your website’s authority and improve your rankings.

Content Creation Strategy

Creating high-quality content is crucial for a successful SEO strategy. We will develop a content calendar that will serve as the foundation of your organic content marketing campaign.


We are driven by your ROI. We will provide you with monthly reports that will track your keyword rankings, organic visibility, and website analytics, and optimize your site based on the insights gained from the reports.

SEO Canberra Success

As a team of SEO specialists, it is our responsibility to stay up-to-date with the ever-changing landscape of SEO. We continuously analyze the Google algorithm to identify trends and adjust your website accordingly to improve your organic search visibility.

Recent SEO data emphasizes the importance of on-page keyword usage as a crucial factor for search engine rankings. That’s why we conduct comprehensive keyword research, analyzing keyword intent, difficulty, search trends, and competitor analysis to determine the best keywords to target for your SEO campaign in Canberra.

Planning a unique SEO strategy

Our SEO services Canberra are designed to provide long-lasting results that will benefit your business for years to come. Our focus is on attracting relevant and profitable visitors who are genuinely interested in your company’s offerings and are more likely to convert into customers.

We don’t just aim for short-term gains; we create a roadmap for your business that includes an on-site structure that you can adjust and scale as your organic traffic and business grow. Our goal is to empower your future success, even after our partnership has ended.

On-site Optimisation

On-site optimization refers to the process of improving the elements on a website to boost its visibility in organic search results. Essentially, it involves optimizing all the factors that impact how search engines crawl and interpret data on the page. Our goal is to create top-quality content that can be easily read by search engine bots while also engaging users. On-site optimization is the first step we take in every SEO campaign.

We start by creating a structure for your website that includes all the necessary on-page elements to facilitate organic traffic growth before moving on to off-page strategies.

Keyword Research

At PDE, we believe that keyword research, strategy, and implementation are crucial to the success of any SEO campaign. Our process involves categorizing search terms into informational and transactional keywords and mapping out which pages will target specific keywords. We take a comprehensive approach by examining how your competitors generate organic traffic and selecting the most valuable search terms for your industry.

To ensure that our keyword strategy drives conversions, we use top-notch industry tools. Understanding the intent behind different keyword searches is essential to our keyword strategy. We target competitive and high-value search terms while also identifying untapped opportunities that your competitors may have overlooked.

We recognize that keyword strategy is unique to each client’s objectives. In the first two weeks of your campaign, we’ll provide you with a comprehensive list of keywords for your niche and a plan for achieving top 3 rankings for those keywords.

Meta Data Optimisation

Meta data is crucial in helping search engines understand the content and context of your web pages. It is used to determine the relevance of your website pages to specific search queries. Google relies on meta data to establish relevancy, context, and rank content for relevant search terms. Therefore, it is important to align your meta data with the search terms you want to appear for on Google.

Our meta-data strategy focuses on elements such as the meta title, H-tags, geo tags, image alt attributes, robots.txt, social tags, and meta description. We have refined and improved our approach over the years to avoid over-optimization and to help search engines easily establish web page context.

It is worth noting that while meta descriptions do not directly impact search engine rankings, they still play a significant role in getting users to click through to your site. Google confirmed that meta descriptions are not a ranking factor over a decade ago. However, they are crucial in encouraging users to click through to your site from the search engine results page. Therefore, even though meta descriptions do not directly affect your website’s search engine ranking, they have a meaningful impact on user click-through rates.

Content Creation

As previously mentioned, the content on your website is crucial to your organic search rankings. Recent studies have shown that the optimal length of content for web pages that appear on the first page of Google is around 1,890 words. However, for websites with numerous pages, creating that much content can be a daunting task. As an SEO consultant in Canberra, we help you maximize the potential of your content marketing by providing guidance on how to create high-quality, scalable content marketing assets.

Technical SEO

There are a multitude of technical SEO factors that can impact how your website performs in search engine results. Resolving each of these technical SEO issues is crucial for a successful SEO campaign. At the start of every project, we prioritize addressing the main technical SEO concerns which include (but are not limited to):

• Page load speed and website speed • Hosting suitability • Duplicate content (both on-site and from competitors) • HTTPS status and SSL security layer • Robots.txt file settings • Broken backlinks • Sitemap readability • Website crawlability • Broken pages • Broken internal links • Structured data (schema mark-up)

These are just a few of the most common technical SEO issues that need to be resolved. Typically, we aim to fix any significant issues within the first month of your SEO campaign. However, in rare cases, it may take a bit longer to comprehensively address all technical SEO elements.


Off-site optimization refers to actions taken outside of your website that impact your search engine visibility. Search engines like Google use various ranking factors to determine a website’s position in the search results. Optimizing your website for better visibility requires building an online presence that improves its authority, relevance, and reputation.

Backlinks are currently the most significant off-site ranking factor, accounting for around half of a website’s organic search visibility. Acquiring relevant, high-authority backlinks is essential for a successful off-page SEO campaign. Each time another website refers to your website through a backlink, it serves as a trust signal or vote of authority to Google. The more high-authority backlinks a website has, the more likely it is to rank higher in the search results for its target keywords.

When building backlinks, several important factors are considered, including the referring page’s website traffic, domain authority (DA), domain rating (DR), the number of outbound links on the referring page, the age of the page with the referring link, and the relevance and context of the link. At Our SEO Canberra office, we consider backlinks like job references. A reference from a website with similar metrics to your website is comparable to a reference from someone in your department, while a reference from a CEO is a powerful vote of confidence.

• Page load speed and website speed • Hosting suitability • Duplicate content (both on-site and from competitors) • HTTPS status and SSL security layer • Robots.txt file settings • Broken backlinks • Sitemap readability • Website crawlability • Broken pages • Broken internal links • Structured data (schema mark-up)

These are just a few of the most common technical SEO issues that need to be resolved. Typically, we aim to fix any significant issues within the first month of your SEO campaign. However, in rare cases, it may take a bit longer to comprehensively address all technical SEO elements.

Frequently Asked Questions

What is SEO Canberra?

Businesses in the ACT use the search term “SEO Canberra” to find local SEO agencies that offer SEO services. Semrush, a third-party SEO reporting tool, reports that 390 web users in Canberra search for this term each month. An additional 140 users search for “SEO services Canberra” and “SEO Company”. PDE is a local SEO provider that partners with businesses in the ACT to provide comprehensive SEO marketing services. These services include website audits, keyword research, market analysis, content marketing, technical optimizations, on-page SEO, and off-page SEO. By improving your website’s visibility on search engines, SEO can help increase the quantity and quality of leads you receive online from your target market.

Who can benefit from Canberra SEO services?

SEO services can benefit any business in Canberra that aims to increase their online presence through search engines. Whether you offer a product or service in Canberra, SEO services can be a useful tool to reach your target audience.

Although any business can benefit from SEO, there are specific industries that have shown significant growth through this marketing strategy. These include professional services, home repair services, medical services, e-commerce, multi-location businesses, and engineering services.

Our team of SEO professionals in Canberra will work closely with your business to determine how your target audience uses organic search. By understanding their behavior, we can optimize the on-site and off-site elements that are most important for your online visibility.

There are numerous small factors that impact your website’s search engine ranking, and our goal is to make changes that improve the on-site experience while ensuring that search engines can discover your content. Ultimately, search engine marketing aims to help search engines present the best possible results for their users.

Why should I invest in SEO?

SEO is a powerful inbound marketing strategy that allows your audience to find you easily, instead of you reaching out to customers who are not interested in your products or services. Unlike traditional advertising methods, SEO is customer-centric and does not involve cold calling, spam emails, or intrusive pop-up ads.

By appearing in front of potential customers organically in search engine results pages, SEO is a convenient and less intrusive way for consumers to find the information they need. Instead of bombarding them with irrelevant information, SEO provides a valuable resource that addresses their specific search query. Our team will identify what potential customers are searching for and position your business in front of them at the right time, providing a seamless customer experience.

Is SEO effective?

While SEO can provide long-term benefits for your business, it is not a quick fix solution. Unlike pay-per-click advertising, such as Google Ads or Facebook Marketing, SEO takes time, patience, and expertise to achieve high rankings. SEO is a strategic investment for companies seeking sustainable growth and lead generation. Our SEO services in Canberra are designed for businesses looking for a long-term solution to drive enquiries, leads, and sales over the months and years to come.

By appearing in front of potential customers organically in search engine results pages, SEO is a convenient and less intrusive way for consumers to find the information they need. Instead of bombarding them with irrelevant information, SEO provides a valuable resource that addresses their specific search query. Our team will identify what potential customers are searching for and position your business in front of them at the right time, providing a seamless customer experience.

SEO vs. Google Ads – which is best?

Paying for advertising can be costly. In fact, Google generated 84% of its revenue from advertising in 2018. Those ads that appear in the middle of articles and scattered throughout organic search results are all part of Google Advertising.

The alarming thing is that Google Advertising (AdWords) is becoming more expensive every day. To reduce paid advertising costs and create a sustainable revenue stream for your business, SEO is necessary.

To be visible to potential customers, your website and content must be optimised to be readable by Google and enjoyable for visitors. SEO involves a delicate balancing act where your website must appeal to Google without compromising the user experience.

Google does not want to display any website to its searchers; it wants to display websites that are valuable to the user. Search Engine Optimisation is about understanding how to present information in a way that search engines can understand and users can appreciate.

How long until I see results from SEO?

The timeframe to see results from SEO services depends on various factors and is unique to each website. Factors such as the amount of previous SEO work done, content quantity, backlink profile, and website age can affect the time it takes to rank on Google. Typically, it can take anywhere from two to four months to see good results from SEO. If there is no noticeable improvement in website traffic, leads, and sales after four months, it may be necessary to reevaluate the SEO strategy.

How long does SEO last?

When it comes to digital marketing, organic search engine optimization (SEO) is a valuable long-term asset for businesses. Unlike pay-per-click (PPC) and other paid advertising methods, SEO keeps working in the background to provide high-quality leads even after paid campaigns have ended.

With SEO, your business can continue to benefit from your investment for weeks, months, and even years to come. This is because SEO is a sustainable strategy that allows you to repurpose content and digital assets for ongoing success.

At PDE, we are committed to providing the best SEO Canberra services. Our team will create a framework that not only achieves your immediate business objectives but also allows for growth and expansion in the future as your website traffic increases and your business evolves.

Is SEO a one-off activity?

NO! We believe that getting your website set up for ranking on Google is just the first step towards achieving search engine visibility.

Our comprehensive SEO services are designed to put all the pieces in place for your business to achieve long-term success.

Unlike what most SEO companies may tell you to get you onboard as a client, SEO is not a short-term project that can be completed in just three or six months. It requires constant care and attention, especially since search engine algorithms, competitor activity, and user behavior keep changing.

When you work with our SEO team, you will have a dedicated partner to guide you through any challenges that may arise, including unexpected algorithm changes or ranking fluctuations. We’ll be with you every step of the way to ensure that your website continues to grow and outperform your competitors. As the best SEO Canberra has to offer, we’re committed to helping your business succeed in the long run.

How often do rankings change?

Your website’s search rankings can vary every day.

Google rankings fluctuate frequently, and there are over 200 factors that determine a website’s ranking on Google. It’s important to focus on long-term traffic growth rather than daily rankings. Temporary ranking positions can be great confidence boosters, but it’s crucial to consider the long-term results.

The reasons why your SEO rankings may fluctuate every day include Google making minor changes to its algorithm, the weight of ranking factors shifting, new competitors implementing effective SEO strategies, your SEO momentum changing due to stopped links or content, or just temporary movements that won’t have long-term consequences.

SEO is a dynamic process, and everything is continually changing. It’s essential to get used to the idea of constant ranking changes.

Can I just use AI tools to write my content?

While it may be tempting to use an AI writing assistant like ChatGPT to expedite your content creation process, it’s important to take a step back and consider the facts. AI content writers have been in existence for over five years, and while ChatGPT has certainly helped advance the technology, it’s not a new concept.

In theory, generating vast amounts of useful content quickly is an enticing prospect. However, in reality, Google is adept at detecting AI-written content and, at the time of writing, does not rank it favorably. Despite recent updates to their search guidelines that indicate AI content is no longer prohibited, content created by artificial intelligence tools does not receive the same treatment as human-written content.

It’s possible that this may change in the future, but for now, we strongly advise website owners and marketers to avoid using AI content writers and stick to writing content themselves.

Can you provide a timeline for SEO results?

Our approach to SEO is process-driven and focuses on proven actions that enhance your website’s search engine visibility. While we may provide a rough estimate of when you can expect to see results based on your website’s history and current market position, Google ultimately determines the timeline for your results.

As an SEO provider, our role is to execute a strategy that adheres to Google’s best practice guidelines. We schedule timelines and campaigns into deliverables that you can monitor in real-time. If you are seeking an SEO provider, we suggest prioritizing companies that prioritize long-term outcomes over short-term gains.

What happens if my business moves?

If you’re located in another city, there’s no need to worry. We offer SEO services in every capital city across Australia. Our team is well-equipped to handle the unique challenges and opportunities that come with different geographic locations. Whether you’re in SydneyMelbourneBrisbaneAdelaidePerthCanberra, Hobart, or Darwin, we can tailor an SEO strategy that’s optimized for your specific market. With our remote capabilities and digital tools, we can provide the same high-quality service and results, no matter where you are.

Client Reviews

Read SEO Service Testimonials

5/5 STAR RATING On Google
Perth Digital Edge
Based on 49 reviews
powered by Google
Darrell ReedDarrell Reed
05:50 19 Apr 22
The hard-working team at Perth Digital Edge got my website onto the front page of google (from page 4 or 5) and have kept it there since! Easy to communicate with them over the phone or via email. Happy with the service they provide.
Tony RedwoodTony Redwood
05:35 18 Apr 22
The team at Perth Digital Edge have greatly increased our rankings and traffic to our website. We are now visible for our key product segments, and it has been helping to drive more sales increasingly across the business. Would recommend them as an SEO agency!
Paisley HillPaisley Hill
07:19 14 Apr 22
We have been using Perth Digital Edge SEO services for several months now and have seen great results. However, results aside, the customer service by Ben and the team has been nothing short of outstanding. I highly recommend it.
Bruce FisherBruce Fisher
10:17 06 Apr 22
Great group to work with. When it comes to website design, SEO and/or Google Ads- they are one the best in the city of Perth. Ben and his team are amazing, we are so glad we switched to Perth Digital Edge.
Renee CochraneRenee Cochrane
12:12 18 Mar 22
Ben and team have been working with my e-commerce business for about 6 months and we have had great results. Available 24/7, super keen to do a great job, flexible and really helpful with other tech issues that go beyond the spectrum of his directive. An all-round great guy, and an even better business. Thanks Ben!
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