Once your onpage SEO is correct, link building is a crucial component of all SEO strategies that are done correctly. In fact, it’s a major part and not a minor one. Neglecting link building could be the reason why your organic search results are not performing as well as you had hoped with your current SEO approach. Simply put, link building involves obtaining links from external web pages that direct back to your business website. It can be challenging, but it is a highly effective part of your overall SEO strategy. However, old-school link building practices such as forum comments, directory links, and image sharing are no longer effective.

The link building landscape has undergone significant changes and continues to evolve regularly. At Perth Digital Edge, we understand that a one-size-fits-all approach to link building is not suitable for everyone. Therefore, we begin by conducting thorough research to create a customized link building strategy for our clients. This research involves a deep dive into our client’s industry, their current web design, and what their competitors are doing differently.

By conducting comprehensive research, we lay a solid foundation for a successful link building strategy. This research is not limited to a simple Google search; rather, we conduct extensive analysis to ensure that we provide our clients with high-quality link earning opportunities.

Creating high-quality and engaging content is a vital aspect of link building, and content marketing cannot be separated from it. By investing time and resources into developing quality content, you can organically build external links to your website. Various types of content marketing, such as blog posts, eBooks, infographics, and videos, can help improve your external links. However, producing low-quality content just for the sake of having something on your website will not provide any competitive edge and will not take your business far.

To make your content worth sharing and interacting with, focus on creating valuable and informative content that sets you apart from your competitors. Investing time and finances into developing quality content will be beneficial in the long run. Creating a reputation for producing high-quality content can also open doors for guest blogging opportunities, which can help improve your website’s authority.

If you’re unsure where to begin with finding these opportunities, our team can help guide you in the right direction. Alternatively, you can leave it to us to create your content and utilize our link building services to enhance your website’s authority. This way, you can focus on running your business while we take care of your website’s SEO needs.

Utilizing various social media platforms, such as Facebook, Twitter, YouTube, and LinkedIn, can significantly enhance your off-page SEO if utilized correctly. It’s essential to make your social media pages visually appealing and use them to promote engaging content that can attract links. However, it’s important to be selective in providing links and only includes content that will be useful to other social media users. Sharing every piece of content you create can be counterproductive for SEO.

Try to create original and captivating posts and leverage the power of videos to promote your business effectively on social media. Additionally, engaging with other social media users can help build connections and promote your brand. While there are other channels to promote content, it’s crucial not to adopt a one-size-fits-all approach. It’s vital to tailor your content to suit each platform’s unique needs and interests of its users.

We understand that keeping up with the constant changes in Offpage SEO can be overwhelming. That’s why our team is dedicated to staying up-to-date on the latest developments to provide our clients with the most relevant SEO strategies. With so many factors to consider, it’s often more effective to seek assistance from SEO experts. At Perth Digital Edge, we take the time to understand your business and work with you to develop a tailored off-page SEO strategy. We don’t rely on cookie-cutter solutions but instead create a targeted plan that can be refined over time to adapt to the dynamic nature of digital marketing.

If you’re interested in our link building services or need help with your off-page SEO campaign, don’t hesitate to contact our SEO consultants today for more information.