Google Penalty Removal Services By The SEO Experts At Perth Digital Edge
Dealing with a Google penalty? Our SEO experts will get it removed—fast. Call today!
Picture it: Your business has been soaring, and traffic numbers are through the roof. You’re getting clicks, calls, and clients, and your hard work is finally paying off. Then, suddenly your page visits have tanked, and your click-through rate is abysmal. Now, your profits are dwindling faster and faster. What happened?
The most likely cause of your sudden performance drop is a Google penalty. Google penalties are punishments that negatively affect a website’s ranking in the search engine results pages (SERPs). For severe violations, Google may remove your site entirely from its index.
If you fail to act when Google penalises your website, it will devastate your core web vitals. You can expect to see a drop in traffic, visibility, page visits, click-throughs, conversions—and ultimately, your profits. If your target audience can’t find your website, you’re giving away business to your competitors on a silver platter.
How Will A Google Penalty Affect Your Business?
It Can Happen to Anyone
lthough Google penalises websites that use black-hat SEO tactics (link spamming, keyword stuffing, cloaking, and the like), it can happen to anyone, even if you aren’t using malicious techniques. So while recovering from a penalty is easier said than done, it’s still a critical factor to success.
Fortunately, our team at Perth Digital Edge is here to help.
How Do We Achieve Google Penalty Removal?
Our team uses proven techniques to remove Google penalties for your website. Starting with in-depth technical audits of your website, we identify problem areas holding you back and then work hard to fix them as quickly as possible. Here are some of our proven methods:
Different Types Of Penalties From Google
Algorithmic Penalties
Google’s algorithms contain hundreds of different ranking factors, and the company is famous for putting out multiple updates each year. Major updates occur once or twice annually, whereas minor updates occur multiple times each day.
Algorithmic penalties occur automatically and are usually the result of your website providing a poor user experience. Unfortunately, you won’t get a notification with an algorithmic penalty. Your only recourse is to stay on the lookout for traffic drops and cross-check to see if a drop in traffic coincides with an update.
● How they affect your site:
If your website receives an algorithmic penalty, you can expect its overall findability and visibility within the SERPs to drop dramatically. Algorithmic penalties often have widespread effects. For example, Google’s Hummingbird Update impacted 90% of searches!
Manual Penalties
When Google employees find that your website violates the Terms of Service, they hand down a manual penalty. When this happens, an employee manually reviews your domain. Then, you’ll receive a notification in your Google Search Console outlining the offence, which you can find under the “Manual Actions” menu
● How they affect your site:
The consequence you face from a manual penalty varies depending on the type and severity of the violation. Fortunately, manual penalties are easier to identify and fix than algorithmic penalties.
Consequences
for Google
Penalties
Google can impose a variety of types of penalties, of differing severity, upon your site.
● Keyword penalties:
Your site ranking for specific keywords will drop.
● URL penalties:
Your site ranking for a particular URL will drop.
● Sitewide penalties:
Your site ranking for multiple keywords and URLs will drop.
● De-Indexing or delisting:
Google has hit you with its most serious penalty if your site gets delisted or de-indexed. Your website will no longer appear in the SERPs, effectively rendering your page invisible to every user.
Common Causes for Penalties
Frequent causes for Google penalties that we look for include:
● Incorrect rich snippets
● Tricky redirects
● Poor security or hacking
● Doorway pages for keyword ranking
● Cloaking
● Malware
We also look for two different types of violations, link and content.
Link violations
○ Paid links
○ Bad links
○ Broken or 404 links
○ Link spamming
○ Low-quality links
○ Unnatural links to and from your site
Content violations
○ Thin or irrelevant content
○ Auto-generated content
○ Duplicate content or piracy
○ Malicious content
○ Spun or scraped content
○ Hidden text and keyword stuffing
How Long Do Google Penalties Last?
Here’s the truth: Once you get a Google penalty, it will continue to adversely affect your website until you take action to address and fix it. Even manual penalties, which eventually expire, will continue to affect your site’s core web vitals and performance until you remedy the violation.
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Get in touch with our team today – we’ll help give your business the edge online.
