Google Ads can indeed offer numerous advantages to small businesses, even those operating on a modest budget.

However, ensuring a worthwhile return on investment can be challenging if you’re considering managing it entirely by yourself. A deep understanding of Google Ads strategy is crucial to maximize the value of every dollar spent.

At our agency, we’re committed to helping you achieve your objectives, enhance your lead generation, and boost your sales through our expert Google Ads management.

We believe in honesty and transparency, so if we assess that our Google Ads management services may not be the best fit for your business at this stage, we will inform you and guide you toward the right path. If you’re in search of a trustworthy Google Adwords agency, don’t hesitate to reach out to us!

Google Ads, formerly known as Google Adwords, operates on a pay-per-click (PPC) advertising model. This implies that you only compensate Google when a user interacts with your advertisement by clicking on it.

These ads can be displayed in a variety of locations, including search results, shopping results, the app store, YouTube, Gmail, and affiliated websites. They can take the form of text-based ads, image ads, or video ads, providing you with the flexibility to select the platform and delivery method that best resonates with your target audience.

Google Ads are an excellent tool for engaging with individuals who are primed to convert. While search engine optimisation (SEO) can gradually increase your organic traffic, Google Ads are an effective solution for achieving rapid and significant results.

Google Ads is pay-per-click (PPC) which means you only pay when someone clicks on your ad. How much you pay per click depends on a number of factors such as the type and competitiveness of your industry, your bidding strategy and your Quality Score. Signing up for a Google Ads account is free, and you can run ads with budgets of all sizes.

The best way to get an accurate Google Adwords management quote is to get in touch with our team directly.

There are several types of AdWords campaigns that you can use to reach potential customers through Google’s search engine and other sites in the Google network. These include:

1. Search campaigns: These campaigns target specific keywords and appear in the search results when someone searches for one of those keywords.

2. Display campaigns: These campaigns target specific websites, topics, or audiences and display ads on the Google Display Network, which includes websites, apps, and other places on the internet where ads can be shown.

3. Video campaigns: These campaigns target specific keywords and appear on YouTube and other video sites in the Google network.

4. Shopping campaigns: These campaigns target specific products and appear in the Google Shopping results and on other websites in the Google network.

5. App campaigns: These campaigns promote mobile apps and appear on Google Play, the App Store, and other sites in the Google network.

6. Remarketing campaigns: These campaigns target people who have previously visited your website or used your app and display ads to them as they browse the internet.

By choosing the right type of campaign for your business, you can reach the right people at the right time and drive traffic and sales to your website.

Absolutely. We wouldn’t endorse it if it didn’t provide substantial value.

However, it’s crucial to comprehend the specifics of your business, including the suitability of your website for Google Ads, your industry, and the products/services you offer, before determining if our Google Adwords services are the right fit for you. When you reach out to us, we’ll discuss your business objectives and your aspirations.

Next, we’ll analyze the data to see if Google Ads services can provide a profitable return on investment for your business. If the figures are promising, we’ll dedicate our efforts to maximize the effectiveness of your ads. Our ultimate aim is to generate more leads and enhance your lead-to-sale conversion rate.

What is the impact of PPC on SEO?

Paid search advertising and organic marketing are two potent strategies that businesses can leverage for sustainable growth. However, you might be curious about whether implementing paid ads could potentially undermine your organic efforts on search engines.

In reality, most businesses achieve optimal results by combining pay-per-click (PPC) advertising and search engine optimisation (SEO). While they may not directly influence each other, they often synergistically contribute to a powerful marketing outcome.

Yes, we certainly are. But we’re not just any ordinary Google Partner – we proudly hold the esteemed status of a Premier Google Partner. This prestigious recognition is bestowed upon only 3% of agencies in Australia, and it is based on several key factors:

Performance: We have consistently delivered exceptional results, driving substantial and sustainable ad revenue and growth for numerous clients.

Spend: Our agency manages significant ad spend and engages in substantial activity, working with a wide range of clients across various industries.

Certification: Our team of Adwords experts holds Google certifications, demonstrating their expertise and knowledge in maximizing the potential of Google Ads.

Being recognized as a Premier Google Partner signifies that we are a trusted Google Ads agency equipped with the skills, experience, and marketing acumen to achieve remarkable outcomes through Google Ads.

At PDE, our goal is to earn your trust and your business consistently. That’s why we don’t believe in lock-in contracts for our Google AdWords services.

We uphold the values of honesty and transparency, never fabricating data or concealing the truth from you. We are committed to providing you with a clear understanding of your AdWords campaigns, regardless of their performance. Our team will explain the insights and implications in plain language, without overwhelming you with technical jargon.

When we onboard a client, we dedicate ourselves to delivering the utmost excellence. To ensure optimal results, we limit the number of businesses we work with in the same industry. We avoid taking on direct competitors, as our primary focus is to establish your business as a leading force in the industry.