Content Marketing Perth

Content Marketing Services For Better Business

In today’s digital age, almost all businesses need to have knowledge of content marketing in order to promote themselves online. Our Content marketing Perth services can assist in creating and disseminating content to advertise your business. While anyone can attempt content marketing, the key is to ensure that your content is unique and captivating enough to capture the attention of your audience and differentiate yourself from similar businesses.

Whats the Deal With Content Marketing

Content marketing – As a content marketing agency we will use a number of strategies to share content to your audience including blogs, videos, infographics, eBooks and podcasts. Gone are the days when businesses would churn out poor quality content packed with keywords in an attempt to increase SEO. These days, you need to be producing high quality, unique and engaging content to attract and engage your audience. You have to be able to provide content that adds value for customers.
Social media marketing – Social media marketing and content marketing are closely intertwined as they both aim to attract and engage customers to promote businesses. Social media marketing involves utilizing platforms such as Facebook, Instagram, and LinkedIn to interact with customers and advertise products or services. Effective social media marketing entails comprehending your audience’s preferences, sharing and discussing relevant content, strategically targeting your posts, and engaging with your audience.
PR distribution – In addition, content marketing services should encompass PR distribution, which involves composing press releases regarding significant events like a new product or service, compelling narratives about the business, upcoming events, and other noteworthy subjects. After drafting your press release, you may pitch it directly to a journalist or utilize a press release service to distribute it. This is another crucial aspect that should be included in content marketing services.

Our Content Marketing Services Inclusions

Using Web 2.0 Sites

Web 2.0 refers to online platforms that facilitate user-generated content, such as Wikipedia and blogging sites like WordPress and Blogspot. By posting your blog content to a web 2.0 platform, it becomes available to a wider audience, potentially increasing views compared to publishing it only on your website. Additionally, posting on web 2.0 platforms generates backlinks that can enhance your website’s SEO. However, if you publish the same blog on both your website and a web 2.0 platform, you should use canonical tagging to prevent it from appearing as duplicate content. The canonical tag identifies the original source of the content to search engines.

Weekly Link Roundups

If you’re looking to increase traffic to your website and get people excited about your content, participating in link roundups is a great strategy. Link roundups are weekly summaries of the most useful links from your industry’s content, and being featured in them can generate valuable traffic. To get started, reach out to featured blogs and influencers in your industry and submit your best content for consideration. However, if you want to ensure your content marketing efforts are effective, consider working with a content marketing agency like Perth Digital Edge. Our team can help you create and submit high-quality content for link roundups and other SEO strategies. For the best content marketing Perth services, contact PDE today!

Blogger outreach

As blogs continue to grow in popularity and influence, blogger outreach has become a common content marketing strategy. This involves businesses reaching out to bloggers who have an engaged audience similar to their target audience to create unique content. Sponsored posts, product reviews, online giveaways, and content development are examples of blogger outreach services. To ensure the success of your blogger outreach campaign, it’s important to target bloggers who have an interest in a related area to your business. Avoid sending generic emails to a large number of blogs and instead focus on personalized outreach. If you need help with your blogger outreach strategy, contact us at Perth Digital Edge, where we offer some of the best content marketing services in Perth.

Inbound marketing

Customers value relevant and interesting content and dislike being interrupted with irrelevant content. That’s why inbound marketing aims to attract potential customers to your business by creating tailored and attractive content that addresses their needs. Unlike aggressive marketing techniques, inbound marketing doesn’t compete with other businesses but rather focuses on delivering value to the customer through targeted content.

A Content Marketing Agency That Builds Your Brand

Content marketing can significantly improve your website’s SEO, and a crucial aspect of this is building links from other external websites. Link building involves other websites or social media platforms linking back to your website, and providing fresh, unique content is an excellent way to attract interest in your business from external parties. By producing high-quality content, you increase the likelihood of your content being shared or referenced, which can earn you valuable links that are crucial from an SEO perspective. Types of content that can help with link building include blog posts, eBooks, infographics, and videos.

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Darrell Reed

05:50 19 Apr 22

The hard-working team at Perth Digital Edge got my website onto the front page of google (from page 4 or 5) and have kept it there since! Easy to communicate with them over the phone or via email. Happy with the service they provide.

Tony Redwood

05:35 18 Apr 22

The team at Perth Digital Edge have greatly increased our rankings and traffic to our website. We are now visible for our key product segments, and it has been helping to drive more sales increasingly across the business. Would recommend them as an SEO agency!

Paisley Hill

07:19 14 Apr 22

We have been using Perth Digital Edge SEO services for several months now and have seen great results. However, results aside, the customer service by Ben and the team has been nothing short of outstanding. I highly recommend it.

Bruce Fisher

10:17 06 Apr 22

Great group to work with. When it comes to website design, SEO and/or Google Ads- they are one the best in the city of Perth. Ben and his team are amazing, we are so glad we switched to Perth Digital Edge.

Renee Cochrane

12:12 18 Mar 22

Ben and team have been working with my e-commerce business for about 6 months and we have had great results. Available 24/7, super keen to do a great job, flexible and really helpful with other tech issues that go beyond the spectrum of his directive. An all-round great guy, and an even better business. Thanks Ben!

What is content marketing?

Content marketing is a strategic approach to creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a target audience. The ultimate goal is to drive profitable customer actions, such as making a purchase, signing up for a newsletter, or sharing the content.

How much does content marketing cost?

The cost of content marketing can vary widely depending on the scale, complexity, and goals of your campaign. It can range from a few hundred dollars per month for small-scale efforts to tens of thousands of dollars per month for larger, more comprehensive campaigns. Factors like the type of content, frequency of publishing, and promotional activities also impact the cost.

What is the difference between content marketing and content writing?

Content writing is the actual process of creating the content, such as articles, blog posts, or social media updates. Content marketing, on the other hand, involves the broader strategy of how to use that content effectively to meet business goals, which includes content creation, distribution, and promotion.

What are the main goals of content marketing?

The primary goals of content marketing are to attract, engage, and retain a target audience, ultimately leading them to take profitable actions. This can include increasing brand awareness, driving website traffic, generating leads, boosting sales, and establishing authority or thought leadership in an industry.

What are examples of content marketing?

Examples of content marketing include blog posts, videos, podcasts, infographics, eBooks, newsletters, webinars, and social media posts. These pieces of content are often used in a coordinated strategy to achieve specific marketing goals.

How does content marketing work?

Content marketing works by providing valuable and relevant information to a target audience, aiming to solve their problems or meet their needs. This content is distributed through various channels like websites, social media platforms, and email. Over time, the audience comes to trust and value the brand, making them more likely to become customers.

What are the benefits of content marketing?

The benefits of content marketing include increased brand awareness, higher search engine rankings, more inbound traffic, improved customer engagement, and higher conversion rates. It can also establish your brand as an authority in your industry, building trust and credibility.

How long does content marketing take to work?

The time it takes for content marketing to show results can vary. Some businesses may see immediate results, while others may take months to start seeing a significant impact. Content marketing is generally a long-term strategy, and consistent, high-quality efforts are more likely to yield positive results over time.

What are the best ways to do content marketing?

The best ways to do content marketing include:

Understanding your target audience and their needs.
Creating a content marketing strategy with clear goals.
Producing high-quality, valuable, and relevant content.
Utilizing various content formats and distribution channels.
Consistently publishing and promoting your content.
Engaging with your audience through comments, social media, and other platforms.
Monitoring key performance indicators (KPIs) and adjusting your strategy accordingly.

By following these steps, you can create an effective content marketing campaign that resonates with your target audience and achieves your business goals.

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