No matter what you do, your rank in SERP is still not improving. It sounds familiar, I know!
Well, one thing is sure. There is something wrong with your SEO marketing tactics. What could that be?
We’ll find out soon!
What is SEO?
SEO or search engine optimisation is a marketing technique that aims to increase the quantity and quality of traffic to your site through organic search results.
Let’s dig deeper:
SEO is a marketing technique – it is one of the most critical aspects of digital marketing. Without SEO, your page will not be visible to your audience!
The primary goal of SEO is to increase the quality and quantity of traffic to your website – the aim is to attract people who are genuinely interested in your business.
Once people start clicking on your website, traffic will increase. In that way, your site can show up in organic results.
It all sounds like a simple process, but it takes an expert and a techie to make SEO work!
Do you want to talk to an expert? You can find out more on SEO service here
So, what are the SEO mistakes that you should avoid?
Keyword Stuffing Kills
Keyword stuffing happens when you load a page with keywords and numbers to manipulate its ranking in the search engine result page (SERP).
Keyword stuffing can harm the ranking of your website. It can also lead to negative user experience.
Repeating the same word or phrase which often sounds unnatural is one of the most common examples of keyword stuffing.
We sell different types of kitchen sinks. Our kitchen sinks are made of high-quality material. If you want to buy high-quality kitchen sinks, please contact our kitchen sink specialist at email@example.com!
If you continue practising keyword stuffing, Google can penalise you by having the page removed.
Optimising the Wrong Keywords
Keywords can be deceptive – it does not always mean what you think they should mean.
The problem is… sometimes we don’t know it right away!
And that’s when optimising for wrong keywords happens.
So, it is essential to redefine and reevaluate the keywords that you’re using continuously.
I know what you’re thinking…
It is a challenging task, but if you get used to it, things will get easier for your business.
Here are warning signs that you might be optimising for the wrong keywords:
- Little to zero organic visibility
- Low Click-Through-Rates
- Low time on page
If you notice any of these warning signs, consider evaluating your content and keywords.
Align your content and keyword to avoid optimising for the wrong phrase.
Title tags and meta descriptions dilemma
Have you visited a website with their company name throughout the pages?
It is a damaging mistake that can put down your business indefinitely.
You should have a unique title for each page, not only for SEO purposes but also to avoid being deceptive.
So, let’s look at the portfolio of a digital marketing company. Let’s say they use digital marketing services as the main homepage keyword. Thus, the homepage could be like this: ACV Digital Marketing Company – Digital Marketing Services.
The other pages should focus on specific queries, such as:
- Search Engine Optimisation – ACV Digital Marketing Company
- Social Media Marketing – ACV Digital Marketing Company
- Content Marketing – ACV Digital Marketing Company
It is not a crime to add the name of your company as long as you use specific keywords for each page.
On the other hand, meta descriptions are also important. They should be at least 160 characters sales pitch for your page within the search result.
Make it unique and persuasive as possible to make people want to visit your website or page. Do not forget to use the main keywords.
Homepage Description: ACV Digital Marketing Company offers digital marketing services for business such as search engine optimisation, social media marketing, content marketing and more.
Search Engine Optimisation page: ACV Digital Marketing Company offers search engine optimisation services including Onpage and Offpage SEO, link building, SEO audit, local SEO and more.
Not using anchor texts for links.
So, what is an anchor text? Why is it important?
Anchor texts are clickable texts in the hyperlink. They are often underlined and in blue colour in modern browsers such as this link to Perth Digital Edge homepage.
The most common anchor text that we see on websites is “Click here.”
Sure, that is an effective call-to-action phrase as it can increase clicks.
What you’re forgetting is tailoring the anchor text to the content.
For example, if you write a blog post about SEO and you want to link it to the search engine optimisation services page, the correct anchor to use would be “SEO services” or something similar.
If you want to use the call-to-action phrase, you must include the relevant keywords.
For example: “click here to know more about our search engine optimisation services.”
Wait, there’s more…
Avoid using the same anchor text throughout the page. It sounds funny to visitors and may also affect your rank in the search engine results.
The best thing to do is to vary the anchor texts using phrases, name of the company, or even URL to make it sound natural to visitors and the search engine.
The two popular ways to create high quantity content is through hiring a low paid article writer or using rewording software to vary the content in search engines.
Why is it not good?
You’re right! The content is highly optimised and could be well-written. But, how does it sound to the visitor?
Think about it…
Your visitors can tell if the content is unique and valuable. If your content is poor, you’ll lose their trust, and you’ll have a hard time regaining it.
So, if you want quality content, hire capable writers who can create original and unique content for your website.
You’ll be paying more and expect a promising result, at the same time.
If you think you’re practising any of these SEO mistakes unconsciously, now is the perfect time to correct it!
By now you should know, never ever do it again!