AND HOW DOES IT WORK
Paid search advertising (also known as sponsored ads, search marketing, search-engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. In this way, the ad displayed perfectly matches each query. In the world of Web Search, we find answers to every question online, it common to hear someone say “just google it”. Because of this Search Engine advertising (SEM advertising) can dominate niches quickly and effectively. The whole idea behind it is to fulfill the need of the user or customer. This, naturally, increases the likelihood of clicks and conversion.
In the Search Engine Marketing space, Google IS KING!
The advertising platform known as AdWords allows business’s worldwide to display advertisements for a service or product when a customer search’s for them. Unlike organic or SEO results, these positions in the search engine results have a dollar figure attached to them, depending on the competitiveness of the phrase or “keyword” depends on how much the business will pay to advertise. You do not pay to display the advertisement in the search results, companies are only charged when someone clicks on their advert. This is what the term “Pay-Per-Click” (PPC) refers to.