Increase your visibility and Local SEO with AU Directories
Local Australian Business Directory listings can help your website rank in the search engines and increase your Google my business (GMB) listing position. There are 2 primary reasons for this, 1) sometimes potential clients can stumble across your listing and find their way to your website and 2) all websites have a ranking score including business directories – this authority is passed to your website which has the potential to increase your visibility in both search and GMB results by creating what is known as a backlink.
What is a Backlink?
Remember when you were in school and you wanted to get out of it, where did you get a note from ? That’s right your parents or your mum…
A backlink is a lot like that note, its a mention from an authoritative figure in relation to you. In the website world however its far more simple. A backlink is a a mention on a more authoritative website to your site. This is a search engine ranking factor that can increase your overall position and visibility in the organic results. The more backlinks your webpage has from other sites the more “messages” it sends to Google that your site is worth displaying on the first page (or the top position) for a particular search term.
How do Australian business directory listing help my businesses SEO?
Lets not sugar coat it, SEO can be complex but you can improve your off page SEO and local search rankings if you submit your business to these Australian Business Directories. The thing that you need to understand about directories is that Google really likes them and because of the massive amount of authority that they have, the sites generally rank above normal websites. So as these site have HUGE authority because Google trusts them and heaps of sites submit to them, it will help your site rank more effectively. Also, listing your business in directories gives you greater exposure and an extra opportunity to connect with new clients.
For example (see image), when searching for ‘Cars for sale Perth’ the number one result that appears is the business directory carsguide.com.au. You will also notice the 2nd listing is another business directory called autotrader.com.au. This showcases that directories normally rank higher than normal websites and showcases the overall value/exposure that having your business in a directory could bring to your website.
Listing your business in these directories
If your not sure how to start a local SEO campaign to increase your overall exposure online so you can possibly improve your sites rank on Google, This list of Australian Business Directories could be a great starting point.
The sites are ordered by DA or Domain Authority, which is an indicative search engine ranking score developed by Moz. Domain Authority can be a sign of a how well a link will effect your sites rankings (sometimes) in Search Engine Results Page (SERP).
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