The blog post title catches the reader’s attention, and the SEO title tags determine if your content is relevant to search queries.
Good title tags are one of the keys to dragging your business to the first page of search engine results. Also, one of the most effective ways to get ahead of your competitors using the power of SEO and keyword optimisation.
In this article, we’ll dig deeper into title tag optimisation and the best practices that can effectively boost your ranking performance.
If you’re ready, let’s get to it!
So, what are title tags?
You’ll be familiar with this:
SEO title tags are the text written in blue (or purple if you have clicked on them) above the meta description – also referred to as the meta tag. These are short and concise descriptions that briefly tells the users about the content of the page.
It is also the first thing you will see when you enter a search query. The title tag and meta description are essential as it gives the audience an idea of what to expect on your page.
It also helps the users decide quickly if the page can give them valuable information. So, make sure to create killer SEO title tags for your web page or website.
Ways to Optimise Title Tags for SEO
Let’s talk about how to optimise a title tag for SEO.
First thing first, writing title tags can be easy if you know what works and what doesn’t.
Here are title tags optimisation techniques and best practices that work:
You need to write different title tags for each page on your website and use keyword phrases that fit in your content.
Once you understand how all the pages fit, writing unique titles should be easy. And you’ll avoid repetitions and other mistakes!
The search engine will also recognise the consistency and relevancy of your title tags to a particular search query.
If you know how the web pages are structured, you can easily create a clear and accurate title tag that can be easily recognised by the search engine.
It is annoying and frustrating when you’re directed to a web page that is not related to your search query.
I am sure that you have experienced such a situation.
Descriptive title tags are essential because it introduces the topic and let your readers know what they can expect.
Title tags should be short and powerful. Shorter titles are easier to read and are also an advantage for search engine crawlability.
Use keywords but don’t overdo!
Since Google algorithm uses the title tag to determine the content of your page, you should also add the main keywords to prove the relevance of the page.
Do not fall for keyword stuffing! No matter how well-written the content is, if Google detects red flags, you’ll lose ranking opportunities.
What’s the secret?
Think of a word phrase your audience may use when they enter a search query. Use those words or phrases as your main keyword.
Put your keywords close to the beginning. In that way, people see it early on and the search engine can detect it quickly.
Structuring your page title tags this way is an advantage, but not necessary for great SEO.
Still, focus on the main keyword and for best results, use a keyword research tool!
Create a unique title tag.
Here’s the thing…
All the pages on your website are unique – and your title tags should reflect it!
Customise the title tags for each page to clearly describe the content and to gain readers’ trust.
You should avoid identical title tags.
It confuses the readers, and Google also perceives it as a “duplicate content”. In some cases, the search engine may penalise you due to this practice.
So, make sure to create unique titles that are specific to your content.
Use your brand name.
Adding your brand name to your page title tag makes your content more relatable and credible. It works, especially with established brands.
If readers see the name of an established brand on the title tag, they will click on it because of your credible reputation.
For best results, add the brand name at the end of the title tag.
Make sure to use a hyphen, delimiter or colon to make it look neater and for better readability.
Make it brief!
Title tags should be about 50 to 60 characters long. You don’t have a lot of space, so write the page title tag briefly.
Search results can only display 50 to 60 characters. If your page title tag exceeds this, you’ll notice the ellipse displayed at the end of the title tag.
Anyway, there is no exact character limit for title tags because each keyboard character varies in length and width.
However, use 60 characters as a standard to ensure that your title tag displays well on search engine results.
Create title tags that show benefit
Let the benefit of your services stand out.
At first glance, you need to assert the benefits readers can gain if they click on the title tag.
Keep in mind:
Do not trick people into clicking on the page by overdoing it. Instead, give them the information they need. No selling!
Again, no to keyword stuffing!
In some cases, there are also title tags that do not show the benefit, but they put a lot of effort when creating the meta description. Explicitly stating the benefit on your title tags does not really matter to search engine. Still, it looks catchy to people who perform the search query.
The bottom line…
The most frustrating thing in SEO is making sure that everything works together the way it should be.
I am sure that most of you have been through this situation.
Although, we’ve been talking on how to optimise your title tags for SEO, here are other things that you need to keep in mind:
- Prevent the search engine from rewriting your title tags
- Avoid identical tags
Are you ready to write your title tags?