Okay, I’m not surprised why you’re here. You want to get the best answer to these questions: how to advertise Facebook or how to monetise a Facebook page.
You have come to the right place!
Facebook is one of the world’s largest networks, with billions of users all over the globe. It is no surprise digital business owners are using Facebook for advertising.
Frankly, Facebook advertising is not as easy as you think due to its ever-changing algorithm. On the other, if you know some of the secrets to using Facebook for advertising, you’ll be leading the game!
So, do you want to learn how to advertise on Facebook? If so… let me show you!
Facebook Ads – the backdrop
Facebook ads are created based on users’ location, demographic and other information available on Facebook.
It is important to define your campaign objective and take advantage of the custom audience feature when creating a Facebook ad campaign – from there you can naturally work your way up to the top.
Moreover, there are other things you should ponder before creating Facebook ads:
- What is the budget?
- For whom is it?
- Content such as videos and photos to be featured on your first ad
7 Easy Steps for Facebook Advertising
If you already have a Facebook page, move to the following steps:
Step 1: Log into Facebook Ads Manager
To get started, log into Facebook Ads Manager and choose your objective. You’ll see at least 11 marketing objectives including video views, lead generation, conversions, and more. It is important to choose an objective that is in line with your goals to achieve a successful campaign. Facebook recently combined Ads Manager and Power Editor for you to easily create and monitor ad campaigns.
If you’re done with step 1, let’s move to step 2!
Step 2: Set up your ad account
If you’re new to Facebook advertising, click Set Up Ad Account. After clicking, you’ll be prompted to a page that asks details for setting up an ad account. Enter your country, preferred currency, time zone, and then click Continue. Make sure all the details correct as changing it later requires you to get a separate account.
Step 3: Name the ad campaign
Name the Facebook ad and set up AB split testing to refine your content and advertising strategy. You can also have the option to turn on budget optimisation which is useful if you have multiple ads.
Step 4: Choose the target audience for your ads
Select the target location, age, location, gender, and language. Watch out for the audience size locator while filling out the information as it gives you potential a reach and estimated number of page likes. Anyway, those are estimates, not guarantees. Don’t get your hopes up too much.
Moreover, you can also use the customize audience feature to make your target more specific. With a custom audience, you can easily reach a new fans or promote your product or services to an existing audience.
Effective audience targeting is a must to maximise ROI. There are two fields that you need to choose and understand when advertising on Facebook:
- Detailed targeting: You can get more specific by including and excluding people based on demographics, interests and location.
- Connections: You can target or exclude people with existing connections to your Facebook page. If you want to reach a new set of audience, choose “Exclude People Who Like Your Page” or to promote new offers to an existing audience, choose “People Who Like Your Page.”
Step 5: Choose your ad placement
The simplest choice is to use Automatic Placements when advertising on Facebook. In that way, Facebook automatically places your ad across platforms, which means that you’re likely to get more engagement, video views, conversions, etc.
Moreover, you can also place your Facebook ads in specific locations with the following options:
- Device type
- Specific mobile device and operating system
Step 6: Decide on the budget for the ad campaign.
You can choose from daily to lifetime budget and the dates to begin and finish your ads. You can also customise your campaign budget by choosing optional cost and bid control.
In other words, you can pretty much get all the details of how your money is spent through the budget options.
Since running your ad costs money, you should serve it when you think your target audience is active on Facebook, but you can only do that if you have chosen the lifetime budget.
When you’re happy with the selections and audience size indicator, you’re done with step 6. Click Continue!
Step 7: Create your ad
Finally! You can now create your ad. Choose the ad format depending on the campaign objective. Enter the texts and other media components.
Make sure to preview it on various devices. If you’re happy with it, click Confirm and wait for the confirmation email from Facebook.
Knowing the ins and out of Facebook advertising and creating Facebook ads gives you a great advantage when competing with other brands.
You can micro-target your audience based on interests, behaviours, demographics, ages and location. Also, you can target your competitors’ audience.
Moreover, Facebook advertising also gives you the opportunity of creating ads that are specific to your objective and budget. Facebook ads also allow you to remarket your brand and boost the reputation of your brand.
So, get started now!
If you need help in creating and managing your Facebook ads, contact the team at Perth Digital Edge today!