WHAT IS SOCIAL MEDIA ADVERTISING?
Social media advertising is also known as social media targeting and is a way of describing various types of advertising on social media sites such as Facebook, Twitter Instagram, LinkedIn etc.
The great advantage of using his type of advertising is that it enables us to properly target clients by analyzing their demographic information and interests.
Social media targeting makes use of various targeting options and combines them to make a more detailed identification of our target group possible. These methods could include behavioral targeting, socio- psychographic targeting and geotargeting among others.
Social media targeting and Social Network Advertising although similar, are not really the same thing. Social media targeting is a process of using profile data to target advertisements straight to individuals, it involves matching social network users to various target groups which have been identified by the advertiser.
ADVANTAGES OF THESE ADVERTISING METHODS
Social networks can be goldmines of information for potential advertisers as they usually store useful information about the users. This can include location, interests, age, and gender.
This information is particularly useful as it allows advertisers to create specific target groups to be targeted by tailored ads. This easily allows advertisers to reach people who will have an interest in their products, and in turn, allow the user to see ads that will appeal to them. THIS IS CALLED TARGETED ADVERTISING.
Facebook is the best known and most used social media platform and has created targeting methods which allow a specific audience to be targeted with advertisements. This is a technology within Facebook itself called Facebook Ads. It is particularly efficient at directly targeting the desired users.
When answering a series of questions on the Facebook Ads Manager it is possible to define the desired target market through analyzing traits such as location, gender, age, interests, job, marital status etc.
This is a particularly effective method of advertising as the Facebook user ends up seeing less intrusive ads which will be relevant to their interests and be more likely to be effective.
At Perth Digital Edge we know the Facebook funnel tricks to get you more conversions for the same spend.
In addition to advertising, the business focused LinkedIn, offers for-pay research. With the 590 million and growing members of LinkedIn almost exclusively business people or those who wish to work for them, it represents a vast target market for advertisers to get in touch with business owners directly.
LinkedIn has plans for a huge social network of business professionals which has great potential in the field of business-to-business research. This data could be seen by some as more valuable than advertising.
LinkedIn has been operating their Sponsored Updates as a service since 2013. LinkedIn users can now pay a fee to have LinkedIn spread their content to the vast user base.
OTHER SOCIAL MEDIA ADVERTISING OPTIONS
There are now many other social media outlets worth considering. This may be Twitter, Instagram, Google + or one of the many others.
Allow the friendly team at PERTH DIGITAL EDGE to guide you through your options and together we will develop a winning strategy for all of your Social Network Advertising choices.
DEMOGRAPHIC FACTORS TO CONSIDER
- Roughly 75% of internet users are signed up to at least one social network
- The fastest growing age group on Twitter is 55 to 64-year-olds with their vast purchasing power
- The similarly wealthy 45-54 age group is fast growing on Facebook and Google +
- Social media use is still more prevalent amongst internet users aged 18-29.
It is true to say, whatever your target market may be there will be an effective way to reach them via Social Media Advertising.
AT PERTH DIGITAL EDGE WE CAN FOREFILL YOUR SOCIAL MEDIA ADVERTISING NEEDS BY –
- We always aspire to achieve the best results for your company
- Implementing Social Media Advertising strategies for your business
- We apply low risk and high gain economical strategies for your business
- We ensure that we achieve quick results
WHO DO WE OFFER SOCIAL MEDIA ADVERTISING TO?
- Individuals who have a solid idea
- Small to medium enterprises
- Medium to large business and enterprises
IF THIS SOUNDS LIKE WHAT YOU NEED – CALL US!
Call or email PERTH DIGITAL EDGE at any time for a friendly and no obligation discussion on what the right next move for you is to make all of your Social Media Advertising needs come to true!