Google Ads - PDE

Hello and welcome! Here you can find everything you need during our project from all your files to how to contact me. You'll have full access to this area throughout the whole project and for 6 months after completion. However all of your files will still live on in your Dropbox folder.

How to contact me

If you have any small questions or comments throughout the project, you can email me. For anything larger it's best to wait until our next catch up call so we can go through it properly. Our call is scheduled for every [date-time]

Availability

My working week is [your-working-hours]

Occasionally I take time off for holidays so if this is due to happen during our project I will let you know in good time. Other than that you can expect intermittent availability around all major holidays including Christmas, New Year, Easter and (ok, not a major holiday) my birthday - [your-birthday-if-you-like]

Phase 1 Documentation

Google Drive This is were all project file are kept.

Your Proposal This is your initial proposal documentation

Contract / Project Scope A contract documentation about your business.

Term and Conditions This is the terms and conditions of service between PDE and your business

Payment Details This is your direct debit information for your project.

Spend Set your SPEND on google ads in writing here.

Client Questionnaire This is your client questionnaire its the building blocks of what we do with Google Ads

Goal Tracking Goals Tracking allows us to ascertain if clients are converting on your website.

Google Tag Manger Google Tag Manger is used for assigning trigger fires. An example is a contact form submission or number click.

Landing Page A google landing page is the key to google ads working well. it can increase your ROI 10 fold.

Review Landing Page If you got a landing page build and you need to review what we have done, please follow these directions.

Phase 2 Google Ads

Adding Payment Google Ads Clients often dont know how to add there payment details in Google Ads. This is a useful guide.

Access In order to manage your google ads we need access to your account. please follow these steps to give it to us.

Keyword Selection This is where you can find all the keyword targets for each URL and research around it.

Negative KWs Negative KWs are "wasteful" words that your keywords are targeting that are simply not converting.

Google Analytics Login to google analytics and see how your traffic is going.

Google Ad Editor This shows how our campaigns are build out for google Ads.

Call Tracking Here you can gain access to your call tracking dashboard.

Revenue / ROI currently This is were we equate spend with amount made from our efforts.

Reports You can find your current reports on google ads here.

Phase 3 Website Logins

Website Login This is a password protected file that has your website logins

DNS logins Here you can login to your DNS settings

Website Hosting This is where you can logins to your websites hosting. Please note if your websites isn't hosted with PDE your will be redirected to your site hosting site.

Phase 4 Additional Services

Search Engine Optimisation Do you want to rank number 1 in google? With this service you can.

Video Production Need to videos done for your website or marketing? click here to find out more.

Photography Want Custom Photo work done? we can help find out the details here.

UX Design We can do UX design improvements to your website so it looks and feels better for the user.

CRO Optimisation Struggling to get leads through your website? Get a Conversion Rate Audit Done and find out what the problem is.

Website Design Not happy with your current website or maybe it just needs an upgrade. We can help.

Website hosting Want the best web hosting in Perth? we have you covered.

DNS Registration Want to add a domain name that kicks ass? get us to organise it for you today.

Google Analytics - Funnel Setup Want to know the exact value of your funnel and have marketing choices to back up your marketing decisions.