If you are looking for ways to boost the performance of your business during the Coronavirus pandemic, I suggest you stick to the classic – SEO!
SEO experts rely on various platforms for marketing data that can be useful during the wake of the COVID-19 pandemic.
The truth is… nothing has changed in the SEO game!
Most SEO hacks that are working at the moment are based on the traditional ones that are modified for better results.
SEO marketing experts emphasise relevance, content, engaging headlines, local search engine optimization and getting to know your audience.
With these tactics integrated into your marketing plan during the COVID-19 period, expect the best results ahead of you!
Content is the king!
Businesses have similar ideas when it comes to promoting their services during the pandemic.
I know what you’re thinking…
It is a tough competition, and it is impossible to compete with more prominent brands.
Content marketing is a tactic that sets yourself apart from your competitors.
It allows you to create custom content that is relevant during the Coronavirus crisis.
With custom content, you can show your clients that you are thinking about them during these trying times by publishing information that can help them cope up while in isolation.
It allows you to develop a strong relationship, which is the key to growing your audience and establishing a brand reputation.
SEO experts have a belief that:
- 60% of consumers enjoy reading relevant content
- 82% of consumers feel more positive after reading related content
- 70% of consumers got closer to a company as a result of content marketing
As you can see, content marketing is not always about sharing relevant information. It also makes people feel better and closer to the brand that you represent.
SEO for Ecommerce
The coronavirus crisis has lead to an unprecedented boost of eCommerce in Australia.
As the pandemic hit, more people are shopping online because of special discounts and convenience. The situation benefits everyone involved in the eCommerce industry due to competing markets and higher demand.
SEO can increase the visibility of your eCommerce store on SERP.
Unique meta descriptions are the best ways to make users visit your eCommerce store. Meta descriptions are snippets that summarise the content of your page or website.
Create a unique product description and avoid duplicated content. Rewrite duplicate content from scratch and ensure that it is well-written and optimized for relevant searches.
With this strategy, the volume of traffic to your eCommerce store will increase, leading to bigger sales and higher conversion.
When goods are scarce, the consumer will search for them!
If your eCommerce business is at the top of SERP, then you’re looking at a golden opportunity!
Content marketing and SEO for eCommerce are just the tip of the iceberg. There are other classic SEO hacks that work in an era where people have no choice but to find services online.
If you think that your business isn’t performing well right now, get help!
For SEO Perth, reach out to Perth Digital Edge!
I am hopeful that things will get back to normal soon.
There may be a new normal, but SEO will remain effective as long as you are doing it right.
I want you to know that the positive result of SEO doesn’t happen in one night. There is a need to invest time and money for it to work fully.
For now, I want you to stay focused on boosting the performance of your business.
Be consistent in reaching out to your clients during these trying times.
Keep up & hope for the best!