Classic SEO Hacks that work during the COVID-19 era

If you are looking for ways to boost the performance of your business during the Coronavirus pandemic, I suggest you stick to the classic – SEO!

SEO experts rely on various platforms for marketing data that can be useful during the wake of the COVID-19 pandemic.

The truth is… nothing has changed in the SEO game!

Most SEO hacks that are working at the moment are based on the traditional ones that are modified for better results.

SEO marketing experts emphasise relevance, content, engaging headlines, local search engine optimization and getting to know your audience.

With these tactics integrated into your marketing plan during the COVID-19 period, expect the best results ahead of you!

 

Content Marketing

Content is the king!

Businesses have similar ideas when it comes to promoting their services during the pandemic.

I know what you’re thinking…

It is a tough competition, and it is impossible to compete with more prominent brands.

Content marketing is a tactic that sets yourself apart from your competitors.

It allows you to create custom content that is relevant during the Coronavirus crisis.

With custom content, you can show your clients that you are thinking about them during these trying times by publishing information that can help them cope up while in isolation.

It allows you to develop a strong relationship, which is the key to growing your audience and establishing a brand reputation.

SEO experts have a belief that:

  • 60% of consumers enjoy reading relevant content
  • 82% of consumers feel more positive after reading related content
  • 70% of consumers got closer to a company as a result of content marketing

As you can see, content marketing is not always about sharing relevant information. It also makes people feel better and closer to the brand that you represent.

SEO for Ecommerce

The coronavirus crisis has lead to an unprecedented boost of eCommerce in Australia.

Why?

As the pandemic hit, more people are shopping online because of special discounts and convenience. The situation benefits everyone involved in the eCommerce industry due to competing markets and higher demand.

SEO can increase the visibility of your eCommerce store on SERP.

Unique meta descriptions are the best ways to make users visit your eCommerce store.  Meta descriptions are snippets that summarise the content of your page or website.

Create a unique product description and avoid duplicated content. Rewrite duplicate content from scratch and ensure that it is well-written and optimized for relevant searches.

With this strategy, the volume of traffic to your eCommerce store will increase, leading to bigger sales and higher conversion.

Remember…

When goods are scarce, the consumer will search for them!

If your eCommerce business is at the top of SERP, then you’re looking at a golden opportunity!

 

In conclusion

Content marketing and SEO for eCommerce are just the tip of the iceberg. There are other classic SEO hacks that work in an era where people have no choice but to find services online.

If you think that your business isn’t performing well right now, get help!

For SEO Perth, reach out to Perth Digital Edge!

I am hopeful that things will get back to normal soon.

There may be a new normal, but SEO will remain effective as long as you are doing it right.

I want you to know that the positive result of SEO doesn’t happen in one night. There is a need to invest time and money for it to work fully.

For now, I want you to stay focused on boosting the performance of your business.

Be consistent in reaching out to your clients during these trying times.

Keep up & hope for the best!

 

Improving Your Rankings

The Google Ranking Schematics

Are you curious to find out what marketing strategy successful companies use to transform their business into something big? And what are those strategies that will help you hit that bullseye in Google searches?

Would you like to know the secret?

Scroll down and see it for yourself!

SEO or search engine optimisation is a known marketing tactic that is used to improve brand exposure, drive conversions and generate leads which can also lead to business growth and positive transformation. With the help of digital marketing agency such as Perth Digital Edge, you can achieve the best SEO strategy that can effectively transform your business.

SEO companies can help your business transform in so many ways such as:

Improving Your Rankings in Search Engine

Organic searches are the prime source of website traffic which is a critical component of the buyer funnel that enables users to get complete conversion engagements. When your site is ranked high in the SERP (search engine result page), more people will view it and you will also get more clicks which can help you achieve increased revenue for your company.

Google owns the biggest portion of the search engine with 67 thousand searches every second which entails that if you are using SEO as a marketing strategy, the success rate is relatively high. And in that way, SEO companies can transform your business!

Helping you Achieve Organic Searches

In the virtual world of marketing, it is every business’s aim to be ranked on the first page of every Google searches to get more views, clicks and conversions. SEO companies will ensure that your site appears in organic searches for it to get more clicks and visits from users.

Did you know that 80% of searchers do not pay attention to paid ads that appear in the search result? This means organic searches is the way to go! If your website is ranked organically, it will appear below the paid ads in the SERP. The best part about organic searches is… it’s all free! The catch is… your site has to have all the SEO friendly qualities.

No worries! SEO companies will handle it for you. For a search engine optimised site, talk to Perth Digital Edge! Our expert team is here to help you.

Driving More Traffic to Your Site

SEO companies will help and teach you ways to increase traffic to your website. With Perth Digital Edge, you will learn techniques and strategies for how you can boost your site. Good contents and an SEO-friendly site are a few factors that can guarantee increased website traffic.

Moreover, SEO companies will ensure that your site has met all the SEO requirements and qualities. In that way, you can assure that your business will land on the first page of SERP. To learn more about SEO and other related services, check out Perth Digital Edge!

Brand Improvement

Brand recognition is a powerful thing. It can either bring your business to the top or be a reason for searchers to skip your site. Surveys show that global consumers are likely to buy products with well-known or familiar brands which paved a way for marketers to discover techniques for how they can make their brands popular to consumers. The answer to this is… SEO!

SEO companies will help you build your brand and improve it to achieve a credible and authoritative image to consumers. Bear in mind that consumers will likely pick “known retailers” with an established name in the market. SEO companies will improve your branding in various ways such as blog optimisation, video optimisation and paid ads. As a result, you will get more visits to your site and achieve increased revenue for the business.

Getting Past Your Competitors

The best part about getting assistance from SEO companies in marketing is that they are well-versed in the field! It is also a fact that there is a brewing competition between companies just to get to the first page of SERPs. With this premise, you will need experts to thrive in the marketing competition. And a reputable SEO company like Perth Digital Edge is what you need!

Additionally, SEO companies are knowledgeable about new SEO trends that will suit your business. In Perth Digital Edge, new discoveries and learnings about SEO marketing is continuous to ensure that we are keeping up with the newest trends and development in the SEO world. If you want to get past your competitors, hire a trusted SEO company now!

Final Takeaway

There is no question that SEO is an effective marketing strategy which can transform your business in various ways such as online visibility, increased website traffic, brand recognition, etc. With combined SEO best practices and strategies, you can expect positive business growth!

SEO companies are here not only to promote your business but also to ensure business growth and success. Though its effect does not take place immediately as you need to invest some time and effort throughout the process. Patience is what you need at this point!

Lastly, SEO companies will help you understand and learn to manage your expectations when it comes to the success of your business. It will give you opportunities to learn new things in digital marketing and foresee the success of your venture.

To learn more about the secrets to business transformation through SEO, call Perth Digital Edge

 

 

 

 

App Development Budgets

App Budgets – What you need to know

In every project that you do, budget is one of the most critical factors that must be considered. Setting a budget should always be a priority for you to visualize the figures that are involved in the project. In app development, setting a budget requires an in-depth understanding of the market requirements. After finding out how and what is the app for, you can now figure out the cost for app development.

How do you set a budget for app development?

There are few factors that you should consider before setting a budget for app development including the type and the features. Here is how you can set a budget for app development:

Know the Scope of the App project your trying to create.

Before deciding for an app development project, it is essential to learn the ins and out of such a venture. Being knowledgeable about the nature of app development and the market requirements will lead you to arrive at the best app which can help your business to success. Be aware of the associated costs in app development and always look for ways on how you can minimize it.

There are three types of apps. (native, web, hybrid) The web app is designed for the website, while the native app for a specific operating system. And the hybrid app uses one programming language which can operate on more than one platform and functions as the native app. However, you should be aware that each one of them has downsides and pitfalls. So, you better choose the best one for your business.

Decide on the features and functions of the App.

 So, now that you have chosen what kind of app is right for your business? You should decide on the functions and features that are suited for your business. At this point, consider the design and UI of your app as it can help you arrive at the nearest app development cost estimate. Note that the best apps are those that can impact users greatly.

You need an app with features and functions that can give users a rich experience and easy navigation. The aim is for your app is not to get deleted but permanently installed. With the features and functions well planned, you can quickly set a budget for app development.

Research on the cost for the development of the App

 There are variables that you should consider that might affect the cost of app development such as design, developer, business model, functionality and platform. With these factors, the cost of app development can change quickly.

Know your target market. How can you monetize the app? Will it be free to download? These are few questions points that you should consider as it can influence the cost of app development. Moreover, it is always easier to purchase an app on a fixed, upfront price. In-app purchases cost a lot and can take longer to implement. And if you want a maximum e-commerce experience, expect to pay a higher amount!

Find an app developer.

 The web is your best opportunity to find an app developer. You can quickly do research on Google for app developers near your area. The internet can also give you an idea about the cost that is involved in the app development project. Moreover, finding a local app developer is highly recommended as you can get to speak to the developer face to face and explain your ideas better.

If you are in Perth, WA, Perth Digital edge offers app development service at a reasonable price!

Also, there are internet platforms such as Upwork, and Fiverr that can help you find the best app developer who can offer you a reasonable price for their service. With these platforms, you will have access to talented developers from all over the world. So, be prepared to screen each candidate!

Set your budget for application development correctly 

After considering all of the associated factors to budgeting for app development, you can quickly arrive at the most accurate figure for the project. Set a budget and do not overspend! Overspending is always an issue as some of us are not capable of following the budget plan. Stick to the maximum budget to avoid a failed app development project.

Think of all the possible costs that could be involved in the app development project. You should be aware that there will always be unexpected costs. Be sure that these type of expenses are included in the calculations. Nevertheless, talk to an expert app developer for advice on app development and budgeting.

What is the bottom-line regarding App Development?

Setting a budget for app development involves a lot of brainstorming and research. There are important variables that you must consider before arriving at the right cost for app development. A little research about the project will not hurt! It can point you to the best app that is right for your business which can also help monetize your venture. In that way, you will also find out the features and functions that are suited for your business.

Lastly, you should be wise when choosing an app developer. Find out the exact prices and choose the most reasonable deals.

Do you have queries about the cost of app development?

Call Perth Digital Edge for a free chat today!

What is an SEO Audit

Are you familiar with SEO audit? Would you like to know the performance of your website? Do you want to learn useful information that can help your business ranked higher in SERPs? With an SEO audit, you’ll find all the answers! Keep reading to find out!

If you’re after an SEO audit for your Perth-based business, Perth Digital Edge is here to serve you!

What is an SEO Audit?

An SEO audit is a process of analysing website-based factors that affect organic search result. It determines the technical infrastructure, on and off-page elements, issues, recommended fixes, and areas of opportunities for the business to gain a better online presence. It also involves analyzing your keywords, which can greatly improve the performance of the website.

In a nutshell, an SEO audit can be described as a “website evaluator,” which enlightens you on how your website is ranked in SERPs. This can be completed through a checklist of various website-based factors which also determine issues and find solutions that can help boost website performance. There are various SEO tools that can help you check the performance of your website, such as Screaming Frog, Seomator, Ahrefs Site Audit, etc.

 

Why Should You Conduct a Full SEO Audit

A full SEO audit will help you achieve the following scenarios, which are important when running an optimised website:

  • Use your advantages to get ahead of your competitors.
  • Identify and solve those issues that may have been affecting your website performance.
  • Discover the weakness of your website and find a way to solve it.
  • Set expectations.
  • Gain an understanding about the SEO efficiency of your website.

Do not be disappointed if you cannot solve all of the website issues at once as it may take a period of time. However, you must focus on the factors that are affecting the performance of the website. Do not think of the rankings too much as there are also other important SEO factors which you might have been ignoring all this time.

Factors that must be highly emphasised during an SEO audit:

Boost Technical SEO through:

  • Improved page titles
  • Unique meta descriptions
  • Matching URLs
  • Keywords
  • SEO content strategy
  • Secured HTTPS URLs

Site crawling

  • Site crawling can help you identify issues that are affecting the rank and performance of the website.
  • Website crawling can help determine page errors.
  • Find SEO factors that are not good for your rankings.

User experience (UX) can be improved through:

  • Images and videos
  • Colours that match your brand
  • Relevant information
  • Website loading speed

Mobile-friendliness

HTML validation check

  • The HTML validation check is important to ensure that all HTML coding on your website is correct. You can use the Worldwide Web Consortium to find out.

In conclusion

SEO audit is essential when running a website as it can help you achieve high rankings and engagements. It can also determine issues and recommend techniques on how you can improve your site so you can get ahead of your competitors and achieve higher ROI.

With an SEO audit, you can set a higher business expectation, achieve an optimised content and user-friendly website. Nevertheless, a full SEO audit can help you achieve SEO efficiency, which can be your edge amongst your business competitors.

Lastly, do not ignore other factors such as content, SEO strategies, website validation, and website quality during the SEO audit. Focusing on one SEO audit goal will not help you achieve a better result. So, consider all SEO factors during an SEO audit!

 

SEO Audit Perth

Perth Digital Edge can help you run an SEO audit for your Perth-based business. We use reliable SEO audit tools that analyse all of the factors that are affecting the performance of your website. We can help you achieve an SEO efficient website which can enable you to set higher standard and expectation for your business.

So, choose Perth Digital Edge to be Your Ally in Digital Space!