How to Check If Your Website Is Penalized by Google

Having a website is a great way to promote and conduct your business. However, when it does not have enough security, hackers can implant bugs and crashes that infect your database as well as your website visitor’s software.

If the Google algorithm detects any suspicious activity on your website, it can get penalized. This means that the Google search engine decreases or eliminates your website from appearing in search results. To prevent a major decrease in traffic on your site, it is critical to understand Google penalties and how to avoid them.

What Is a Google Penalty?

Google penalty is the removal of a website from Google search results- either entirely or partially. This happens automatically by the Google algorithm, but it can also be a manual penalty. Penalties can apply to the entire website, a few pages, or some small components within the site content, such as links or keywords.

How to Check If Your Website Is Penalized?

There are multiple ways to find the answer to this question, but the easiest is to log in to your Google account and check the Webmaster Tool. Click the “Search Traffic” button to find a page titled “Manual Actions.” This is where you can find the answer to whether your site got penalized.

There are other ways to check if your site got flagged by Google search engine algorithms. One requires you to log in to Google analytics. There, you can review your organic traffic. If you notice a traffic drop after Google released an algorithm update, then it is likely that your website got penalized.

You can use your site ranking in a Google search to see if there was a penalty. Simply type your website into the search bar of the search engine. If it is not within the top ten rankings, then it is possible your site received a penalty.

Make sure you were not flagged with a partial penalty by typing in the domain name and a primary keyword into the search bar. If all the content does not appear, then your site could be partially penalized.

Why Would Google Penalize Your Website (Or Any Website)?

There are several reasons for a website to be penalized by Google. One of the most popular reasons is due to spam or thin content. The algorithm penalty applies to a website if many words sound similar to the main keyword. The Google penalty detects this as dishonest content that could lead to bugs and crashes.

A website is penalized if the algorithm finds duplicate content. Like other search engines, Google does not tolerate plagiarism that exceeds ten percent. This is not to punish poor writers, but rather to prevent content-writing software from developing bugs in the search engine.

Another reason for websites to undergo penalties is due to Black Hat SEO techniques, such as implementing redirects or cloaking. Websites that have cloaking appear different than they do in the search engine, thus deceiving internet users to click on something they didn’t want. Redirects can be installed by hackers too, again, trick users into clicking on link schemes that can cause bugs and crashes.

What Are Some Kinds of Google Penalties?

One of the most common reasons website owners see a penalty on their websites is due to a change in Google’s search traffic algorithm. For example, when the algorithm Panda released, low-quality content got banned based on Google guidelines. Another example is when the Penguin algorithm banned poor links. Therefore, as a website owner, it is crucial to be aware of when updates get implemented to Google’s Webmaster guidelines.

A manual penalty can apply to websites when a webspam team reviews the content and sees inconsistencies with its algorithm. Normally, the team sends a message to the website owner’s email address to notify them and ask them to make a change in the content. If the owner does not make the changes by a deadline, then the website gets penalized by Google.

Reminder: you can check for the specific penalty by logging into your webmaster’s account, selecting “Manual Actions,” and clicking on “Search Traffic.”

How to Recover from a Google Penalty?

If your website got penalized by Google for blackhat techniques, then it can be difficult to recover in general, let alone try to recover from a search engine penalty. There are ways to find clean your site of malicious components like this, but it may be in your best interest to delete your website and start from scratch.

If your website got penalized by Google for less harmful reasons, then you should immediately fix the error of the matter. Then, submit a reconsideration request to recover from the search algorithm and improve your search results.

How to Prevent Your Site From Being Penalized by Google?

While there are many reasons for getting penalized by Google, they can all be prevented. Avoid an algorithmic penalty by carefully reading through the Google guidelines and staying informed when there is an update. You can also avoid getting penalized and improve your website ranking by regularly ensuring that all links produce safe and natural results. Unnatural links can lead to getting penalized, whereas healthy backlinks can enhance link building and your site’s credibility.

Prevent getting penalized by using the Webmasters tool routinely to check if your website is penalized or if it could be in violation of Google penalties. This is a perfect tool to keep your site afloat, even with so many potential online hazards.

You can also prevent penalties by choosing a quality website host. When you select an unsound website platform that does not have proper security, you run the risk of bugs, hackers, and eventual penalties. Therefore, choose a website host that you trust.

Finally, one of the best ways to prevent Google penalties is by granting website visitors the bare minimum access to your site’s content. Having low security on the website components can lead to easy hacking and a better likelihood of penalties.

The Final Word

All in all, the Google search console plays a critical role in the digital marketing of businesses. A quality user experience is what sets apart your website from your competitors. When hackers and pesky bugs get into your website, you are the one who ends up getting penalized. Protect your business by regularly checking to see if your website is suffering from any Google penalties.

Why Your Business Needs a Long-Term SEO Strategy

There are dozens of result-driven SEO strategies for your business. Each comes with risks, investments and rewards.

Look:

There are so many options which makes it hard to arrive at the most effective search engine optimization strategy.

Anyway…

Let’s look at the reasons why your business should have a SEO strategy that works long-term:

Increased Search Ranking

You should know this:

SEO is a trial and error thing. It requires a massive effort, patience and some investment to keep it running.

SEO strategies such as publishing great content and using relevant keywords can raise your rankings in search results.

High-quality content is an aspect of SEO that can boost ranking and create engagements. The use of relevant keywords drives more traffic to your site and puts your business right before the eyes of potential customers.

Other SEO strategies that focus on improve ranking in search results include using relevant metadata, alt tags and good links.

Search Engine Algorithm Changes

We all know that the Google search engine algorithm changes constantly.

So, it makes sense to invest in a long lasting SEO strategy that will allow you to incorporate the algorithm changes quickly.

Let me emphasise this:

There are a few Google algorithm updates that occur every year, and these updates can greatly impact your search results ranking. (the latest one happened last 16-08-2020 – still unconfirmed)

On the other hand, don’t worry too much as there are a few white hat techniques that you can use to combat the algorithm changes.

With long-term SEO, you’ll know how to change your search engine optimization approach to keep up with the algorithm update. Also, you’ll be informed about the most suitable digital marketing tactic for your business and you’ll know what to do with your site to boost its performance and search engine ranking.

You need to get past your competitors.

With SEO, you are competing with big names. There are millions of websites wanting to get past your rank in search engine results.

Long-term SEO strategy allows you to stay on top of the game and prevent other businesses from outranking you.

Moreover, you need to keep an eye on your search engine optimization tactic if you want to lead the SEO game,

It brings more traffic to your site.

Search engine optimization has crucial elements that can drive traffic to your site. These include keywords, content and off-page signals.

The use of relevant keywords is essential as it tells the search engine about your content. Long-tail keywords and location-based keywords are the most powerful keywords that you can use to bring more traffic to your site.

In addition to keywords, high-quality content is also another SEO strategy that can increase website traffic. Visitors will stay longer on your page if it contains useful information.

Off-page SEO is also an outlet that can bring in more visitors to your site and increase website traffic.

It has long-lasting benefits.

There’s more to long-term SEO strategy.

It does not only involve fixing a few errors on the site.

It also includes:

  • Finding new keywords and other opportunities that can optimise content.
  • Building and maintaining backlinks
  • SEO health check
  • Social media marketing

The list is never-ending. One thing is certain… it can bring a steady stream of traffic to your site, which can result in conversion and engagement.

It saves money!

Look:

If you stop SEO on your site, your business will hit rock bottom.

On the other hand, if you are using a long-term approach, everything is in your favour. Web traffic, engagement and conversions will increase, which is a good thing for the business.

It also means that you don’t have to start rebuilding your SEO game from scratch, which costs a lot of money.

Final Say

It takes time to achieve the effects of SEO. Search engine optimization needs patience, hard work, effort and a lot of research.

Hiring an expert who can guide you throughout the process is a wise decision. With SEO experts by your side, you can achieve a cost-effective SEO strategy.

So, don’t wait any longer. Hire an SEO expert now!

Reach out to Perth Digital Edge for expert SEO services in Perth!

The Major Google Ranking Factors In SEO

There are over 200 Google ranking factors that have been identified in SEO, but which ones are the will get you to the first page? Here is the Complete guide to help you on your way.

 

In SEO we are always looking to the most up today information about ranking factors to get websites to the first page of the SERPS effectively. Through many years of research into Googles behaviour about 200 have been discovered overall. Google has also hinted that there are many other factors that are used that is outside of the human domain and comes down to machine learning and AI.

For SEO agencies and SEO consultants however we don’t have to work on all of them as they bare a very low amount of weight and are only used if 2 pages are very similar as a “tied-breaker”. From what we know so far here are is the 8 most important Google factors, that can be leveraged in a SEO campaign.

Backlinks

Eventually Google is actually planning on moving away from backlinks. This is because most people are on the first page these days are because of paid links or pbn links. Both of these Google Dislikes. At the moment though back links are VIP. Links have to come from niche relevant high authority sites. You always see sites appear on the first page for a short time and this is because most have used PBNS or Shady black hat SEO techniques to get there quickly, They normally fall from the front page just as fast however so a good strategy with lasting results should take time. When choosing backlinks, some Google patents say that freshness and traffic may also be important backlink metrics.

How To Get More Backlinks (Strategy)

Find niche relavant backlinks can be hard if you dont know where to start. But consider this, type into google the word that you want to rank for and get link lists from your search competitors. If you have some understand of SEO you can use tools such as SEO SpyGlass or Ahrefs to analyze your competitors’ backlinks and find the backlink gaps that exists.  This should always be the first port of call in building links as its likely that sites that link to your competitors will also link to you.

On-page Semantic Saturation (Word Use)

SEO Content or on-page SEO is far the trickiest part for any campaign. You need to match your words use with the users intent, always answer a simple question first what is the person looking for when they come to your site – ANSWER THAT FIRST.  Your content must contain an appropriate amount of relevant keywords, entities and images for the length of the copy. The content should not be “Keyword stuffed” like in the old days of SEO, it should rather be a natural-sounding copy written in an informative style.

Writing Niche Relevant Copy (Strategy)

There are many tools that can help you figure out which keywords to use and how many times to mention them. We like using a few different tools for this including SEO surfers and Website Auditor. Both tools have there positives and negatives, ultimately though both will give you a list of writing instructions so you can include the right amount of main and secondary keywords, their placement, and the recommended length of the copy.

HTML Title & Meta Tags

The Title and meta tag are part of EVERY SINGLE SEO strategy.  Essentially Title tags are a type of meta tag (an HTML element). The other other part of the meta tag is the meta description. You’ll be familiar with these: you see them every time you search something in Google. Here’s one of our pages for SEO in Perth.

How to optimise your website Title Tags for SEO (strategy)

There are 7 main points that need to be covered to make a google title tag.

  1. Consider your website structure – Each page needs to have different tags in order to land in as many searches as possible in Google.
  2. Be topical – Title tags needs to be relevant to the topic your page content is about. This one seems quite obvious, but you’d be surprised by how many people don’t do it. Think about it from a user’s point of view. If you have a mislabelled title tag a user inst going to be happy.
  3. Keywords use – Keyword research is the most important step in title tag optimisation in improving your search engine rankings overall. Try to figure out what search you want to found for and match your content and title tag to match. Its impossible to target every keyword but try to target the ones with the biggest traffic. Try and put the main keywords in the first part of the title tag. Just make sure that when you’re using keywords avoid keyword stuffing.
  4. Be Unique –  Think about it if you have identical title tags you are essentially creating a situation whereby you have 2 pages competing against each other.
  5. Be Engaging –  You might wonder how long should a title tag be? Google limits them to 600 px, which translates to roughly 50-60 characters long. overall this isnt alot of text, so you need to get to the point and stay on topic. Ideally use “active language”  and calls to action rather than passive language. Every title tag you write should be done around getting an emotional response as a sales tactics as this is what invites clicks. Don’t get too complicated; your title tag should roll off the tongue easily. Whatever you do, make sure your title tag is focused on what your audience is searching for.
  6. Be Human – Don’t to get to sales orientated when writing a catchy tag, this will turn potential clickers off.

Core Website Vitals (page speed and load times)

Website Vitals are the newest user experience metrics that Google is now looking at as a ranking factors. The metrics will measure the first impression the user gets when visiting a page. Specifically, how fast it loads, how soon it becomes interactive, and how stable the layout is. Now, it’s important to note that the vitals are not yet official Google ranking factors. But they definitely will be, so it’s best to use the remaining time to get them sorted on your site. If you need help with this we can help you – reach out to us today.

Speed Optimisation (strategy)

This is really the job of the development team that built your site. Google has been kind enough to equip each vital with a detailed set of optimisation guidelines. For faster loading, Google recommends better server response times, less render-blocking JS and CSS, and faster resource loading. For improved interactivity, Google recommends code splitting and using less JS. Finally, for better visual stability, Google recommends using size attributes for images and videos and loading content from the top.

The Users Onsite Behaviour

Google is yet to confirm or deny if this is something that the search engine bots look at. Overall Google and Jon Muller have stated that it isn’t. However but there’s been some pretty convincing evidence that it might be. The metrics we are talking about are the click-through-rate (CTR), bounce rate, session depth, and session duration. To check your performance on user behaviour metrics, use your  Google Analytics and Google Search Console accounts.

Users Onsite Behaviour (strategy)

Improving user behaviour and click through rate is a skill of its own and ultimately comes down to creating good quality, highly engaging content. Click through rate (CTR) is all about having good titles and meta (we have discussed this already). The other factors including bounce rate, session duration and session depth are all about if the user likes what they see on page.  o keep users engaged, make sure to produce high-quality copy with plenty of visuals and internal links. The goal is to catch the visitors and send them down your sales funnel.

Structured Data (Schema)

There alot of different tags you can use for your site and this tells google every little detail about your sites content. Structured data can be used to tag authors, ratings, product features, locations, and so much more. And it can do wonders for your SEO overall.

Structured Data (strategy)

The best way to do this is to use Google’s Structured Data Markup Helper. Choose the type of Schema markup (article, local business, and product come highly recommended) and submit a link to the page you want to enhance. Now highlight bits of text and choose corresponding tags. When done, save the HTML file and upload it to your website. Extra step — check whether your structured data actually works with the help of Google’s Rich Result Test.

The Google My Business listing

The GMB listing is the cornerstone to every single Local SEO strategy. Optimising and updating your Google My Business Listing is paramount in ranking in your local area, it helps establish your company as a trusted organisation. This can also skyrocket your local search performance as its essentially the first port of call for all customer interactions.  Once you create a listing, it becomes eligible for the local business panel as well as Google maps, opening your business to nearby searchers.

GMB optimisation (strategy)

Once you have a set up a Google My Business listing you will be asked to fill out details about your business, the trick is to be very thorough and complete ever field with great depth. There are also a lot of other cool features that you can discover in the GMB dashboard where you will find many additional ways to enhance your listing. The least you can do is add a description, business hours, and photos, but there are many more cool features to explore. Google is constantly adding new Google My Business features and it’s gotten so advanced that it’s almost like a website of its own.

Mobile First Indexing

Originally Google announced that mobile first indexing would be in September 2020, however they changed Google Deadline For Mobile-First Indexing Now March 2021, Not September as first thought. When this happens all websites without exception will be judged on their mobile version, not the desktop version. So, if you want your website to have any chance of ranking in search results, you have to make sure that it is designed for mobile users.

Mobile Optimisation (strategy)

The very first thing you need to know is if your page is mobile friendly or not. To do this visit Google’s mobile-friendly test, and submit a URL. If the page is OK, you will get a green light, and if it’s not, you’ll get some suggestions on what to improve.

However doing this for every single page on your site would take hours, so you can use Google search console to check over all the pages of your site at one time. Once in the tool go to Enhancements > Mobile Usability, and view a report along with a list of suggested improvements.

To Conclude

SEO is an ever changing game because Google algorithm continues to evolve. Some ranking factors, like keywords and back links, are gradually losing importance. Other ranking factors, like user experience and semantic saturation, are taking their place. For now, though, the list above is a pretty solid selection of tactics to add to your SEO strategy. If you want the team at Perth Digital Edge to help you – Reach out to discuss your SEO now.

Does Site Traffic Effect Rankings?

Is your current traffic low? Are you wondering why your website does not show in organic search results?

Let me begin by saying…

Website traffic may not really affect your page ranking, but it plays a vital role to help your page appear in relevant search results.

Does it make sense?

You’ll find out if you continue scrolling!

What is site traffic?

Site traffic or website traffic refers to the users who visit a website, which is also measured in “visits” or “sessions.”

The more web users visit your site, the higher the traffic.

You’re right! Site traffic is essential – but that’s not the only thing!

There are other factors that should be considered, such as how long users stay on the site, the users’ behaviour while on the website, and the cost of bringing in a visitor.

Google Analytics can help you further with that.

As you can see, site traffic is not the only factor that can bring your business to success. On the other hand, it is a great way to assess website popularity and visibility.

Why is ranking important?

Think about it…

Businesses that appear on the first page of organic search results get more views, visits and engagement.

If your business is seen on top of the organic search results, that means authenticity and trust.

Businesses that appear on the first page of search engine result page (SERP) are the most trusted in their industry – that’s what web visitors think.

In short, your business will appear authoritative and trustworthy, which is a critical factor for building a reputation.

But…

You need to know it’s not easy to get the top spot in search rankings and you won’t get the result that you’re aiming for overnight.

Site traffic a ranking factor?

As per Google, site traffic isn’t a ranking factor. But the thing is, site traffic can indirectly affect search rankings depending on how long your visitor stays on the site.

A large volume of traffic may not actually affect your ranking at all, but the number of time visitors stays on your page can boost your website.

Although Google doesn’t really believe that site traffic affects ranking, as a digital marketer, you should still consider the possibility.

So, for a start, consider your website bounce rate for organic ranking.

If a topic has substantial searches and is gaining social media mentions, Google will pay attention to that rather than getting more clicks.

So, make sure that your site is content-driven and offer products and services that are most needed by your audience.

In that way, visitors can help boost your site and you can also gain quality traffic.

So, does traffic really affect search rankings? What can you do to improve your ranking?

Yes and no.

According to Google site traffic does influence search rankings at all. On the other hand, it indirectly affects ranking depending on the visitors’ behaviour while on your site.

There are many ways on how you can use quality traffic in terms of gaining more visibility in SERP, building reputation and business authenticity.

These are all critical factors that can lead your business to success and can help you get high volume search traffic.

Although site traffic isn’t really a thing for Google, it is still safe to assume its possibility as it can help you get to the top rank in SERP and obtain organic traffic.

Final Word

So, work harder in producing content-driven websites and make sure that your users and visitors stay on your site longer.

It is also essential to keep up with the Google algorithm changes and to continue researching how you can improve your ranking and get organic traffic.

Stay focused on promoting your business and don’t hesitate to get help from professionals.

If you need help to improve web performance or to bring in high volume search traffic, reach out to Perth Digital Edge!

Link Building In 2020

The truth is that the SEO game changes year-after-year. The techniques and backlinks that work today have no guarantee to be safe next year. At Perth Digital Edge we have a penalty recovery service where we help people recover from manual google penalties, such as “unnatural links.” Having recovered hundreds of sites, we seen tons of actual examples from Google of links that they have a problem with.

Here’s a list of links that I definitely recommend staying away from in 2020.

1. Scholarship Links

Getting .edu links with the use of scholarship bait was a technique that worked well for a long time, until it got hit hard. Matt Diggity (one of the words best SEO experts) explains this in detail in this Video.

2. PBNs with Footprints

PBNs, when done right, are virtually undetectable… Except when they have footprints. There’s obvious footprints (like who.is and hosting patterns), but less known ones such as OBL and bot footprints. At Perth Digital Edge we don’t use PBNs that much anymore because they are seen as an outdated tactic, but if you’re using PBNs, make sure you’re working with a trusted vendor like Rank Club. However Rank Club can be a expensive solution as unlike links that are purchased on a monthly basis for a website Rank Club charges a membership fee that is for the same links month after month. This means NO NEW link power is ever passed and your stuck with the same bill without any benefit, You might want to consider staying clear if you have a low budget for link in this case. As this should only be used a last resort in our opinion.

3. Sape Links

Hacked links on Russian networks are easily detectable. Don’t expect to rank for long if you’re ultilising these links direct to your money site. To be honest if we ever find these pointing to a clients site we remove them as any benefit they ad will turn sour fast….

4. Automated Link Building on Tier 1 or Tier 2

Using software like GSA or SENuke directly to your money site had died with Penguin 2.0 update.  this Google algorithm update allowed the search engines to trace the foot print of these types of link build profiles and to be honest Google will continue to get better at tracing back tiers over time. This is why we only use WHITE HAT link Building strategies at Perth Digital Edge. When you get a price from a SEO agency, you may consider talking to them about there link building strategy. This is the fundamental reason for the high cost to SEO for your site, sure you can get a cheaper price but as the old saying goes you get what you pay for. So if you want your site to rank and our agency or another give you a price that you think is steep – Consider that they have done the research and know where they need to build links to get your site moving up and that they know what there doing.

5. Clearly incentivised “white hat” links

Remember, Google doesn’t want you to pay for links or even trade content for links (guest posting). That said, most companies do it anyways. If you’re going to proactively build links, make sure the pages that you’re getting links from don’t scream “this was purchased!” This is again why you should hire an expert to do your SEO building links that are done badly can hurt big time.

Conclusion

The SEO landscape changes almost daily. Like your Tax or your legal representation its important to get profession SEO help for you website.  No matter if its a large or small niche Perth Digital Edge Can help you get more business online today. Please reach out to us today and we will become “Your Ally in the Digital Space”

How to Optimise a Title Tag for SEO

The blog post title catches the reader’s attention, and the SEO title tags determine if your content is relevant to search queries.

Good title tags are one of the keys to dragging your business to the first page of search engine results. Also, one of the most effective ways to get ahead of your competitors using the power of SEO and keyword optimisation.

In this article, we’ll dig deeper into title tag optimisation and the best practices that can effectively boost your ranking performance.

If you’re ready, let’s get to it!

So, what are title tags?

You’ll be familiar with this:

SEO title tags are the text written in blue (or purple if you have clicked on them) above the meta description – also referred to as the meta tag. These are short and concise descriptions that briefly tells the users about the content of the page.

It is also the first thing you will see when you enter a search query. The title tag and meta description are essential as it gives the audience an idea of what to expect on your page.

It also helps the users decide quickly if the page can give them valuable information. So, make sure to create killer SEO title tags for your web page or website.

Ways to Optimise Title Tags for SEO

Let’s talk about how to optimise a title tag for SEO.

First thing first, writing title tags can be easy if you know what works and what doesn’t.

Here are title tags optimisation techniques and best practices that work:

Map out!

You need to write different title tags for each page on your website and use keyword phrases that fit in your content.

Once you understand how all the pages fit, writing unique titles should be easy. And you’ll avoid repetitions and other mistakes!

The search engine will also recognise the consistency and relevancy of your title tags to a particular search query.

Simply put,

If you know how the web pages are structured, you can easily create a clear and accurate title tag that can be easily recognised by the search engine.

Be descriptive

It is annoying and frustrating when you’re directed to a web page that is not related to your search query.

I am sure that you have experienced such a situation.

Descriptive title tags are essential because it introduces the topic and let your readers know what they can expect.

Title tags should be short and powerful. Shorter titles are easier to read and are also an advantage for search engine crawlability.

Use keywords but don’t overdo!

Since Google algorithm uses the title tag to determine the content of your page, you should also add the main keywords to prove the relevance of the page.

Do not fall for keyword stuffing! No matter how well-written the content is, if Google detects red flags, you’ll lose ranking opportunities.

What’s the secret?

Think of a word phrase your audience may use when they enter a search query. Use those words or phrases as your main keyword.

Put your keywords close to the beginning. In that way, people see it early on and the search engine can detect it quickly.

Structuring your page title tags this way is an advantage, but not necessary for great SEO.

Still, focus on the main keyword and for best results, use a keyword research tool!

Create a unique title tag.

Here’s the thing…

All the pages on your website are unique – and your title tags should reflect it!

Customise the title tags for each page to clearly describe the content and to gain readers’ trust.

You should avoid identical title tags.

It confuses the readers, and Google also perceives it as a “duplicate content”. In some cases, the search engine may penalise you due to this practice.

So, make sure to create unique titles that are specific to your content.

Use your brand name.

Adding your brand name to your page title tag makes your content more relatable and credible. It works, especially with established brands.

If readers see the name of an established brand on the title tag, they will click on it because of your credible reputation.

For best results, add the brand name at the end of the title tag.

Make sure to use a hyphen, delimiter or colon to make it look neater and for better readability.

Make it brief!

Title tags should be about 50 to 60 characters long. You don’t have a lot of space, so write the page title tag briefly.

Search results can only display 50 to 60 characters. If your page title tag exceeds this, you’ll notice the ellipse displayed at the end of the title tag.

Anyway, there is no exact character limit for title tags because each keyboard character varies in length and width.

However, use 60 characters as a standard to ensure that your title tag displays well on search engine results.

Create title tags that show benefit

Let the benefit of your services stand out.

At first glance, you need to assert the benefits readers can gain if they click on the title tag.

Keep in mind:

Do not trick people into clicking on the page by overdoing it. Instead, give them the information they need. No selling!

Again, no to keyword stuffing!

In some cases, there are also title tags that do not show the benefit, but they put a lot of effort when creating the meta description. Explicitly stating the benefit on your title tags does not really matter to search engine. Still, it looks catchy to people who perform the search query.

The bottom line…

The most frustrating thing in SEO is making sure that everything works together the way it should be.

I am sure that most of you have been through this situation.

Although, we’ve been talking on how to optimise your title tags for SEO, here are other things that you need to keep in mind:

  • Prevent the search engine from rewriting your title tags
  • Avoid identical tags

Are you ready to write your title tags?

Show us!

Best Tools for SEO

Best Tools for SEO

If you’re an SEO driven business owner, you rely on the power of SEO tools to boost the overall performance of your business.

But what are these tools? What makes a keyword tool unique and powerful in helping you build an empire in the digital world.

Warning:

There are heaps of SEO tools all over the internet. Some are free, and others may require the user to pay.

In this article, we’ll discuss the SEO tools that can help you skyrocket to the top. Don’t worry… I will not bore you with the very basic ones like Google Analytics, Google Search Console, etc.

Now:

If you’re ready, continue reading!

Keyword Surfer (free Chrome extension)

A must-have SEO tool for marketing. This is a free Chrome extension that allows you to perform keyword research directly on Google. It also provides data such as CPC, number of quality backlinks and more. It is also one of the fastest ways to reveal search data and perform keyword research in Google. What’s more, you can now analyse search volumes and find similar keywords for 70 countries, plus you easily add this Keyword Surfer Chrome extension to your computer UI.

Google SERP Snippet Organiser Optimisation Tool

Use this snippet organiser tool to optimise your meta tags. It also predicts how your webpage appears on Google SERP. All you have to do is input the title/, meta description and website URL, and this tool will simulate Google’s SERP.

GTmetrix

If you want to check or monitor the performance of your entire website, use GTmetrix! It tells you how your website is performing or why it has slowed down. You can use the data shown by GTmetrix to improve the performance of your website and discover SEO opportunities, as well. With GTmetrix, you’ll know the strength and weaknesses of your site and hopefully revert them to improve its performance.

quetext

Plagiarism is a serious offence! So, before publishing your content, why not use a plagiarism checker? It uses DeepSearch Technology and Lightspeed Recognition and which can help you achieve unique content. Anyway, the goal is not all about making a 100% unique content, but to ensure that your piece is not copied or pasted from other sources – the main objective of quetext.

Surfer SEO Audit

Surfer SEO Audit specialises in three aspects: optimising blog posts, auditing landing pages and showing you the most updated and high-performing keywords right now. It isn’t free as there is a $1 fee for trial. It’s all worth it and won’t hurt your wallet that much!

KeywordTool.io

KeywordTool.io is one of the best free SEO keyword tools that is an alternative to Google Keyword Planner and other keyword research tools. It generates 750+ long-tail keyword suggestions for every search term. The good thing is, you can use it for free even without creating an account.

Ahrefs

Ahrefs is an all in one SEO powerhouse. I can say that it is a mandatory tool for SEO enthusiasts. It comes with free learning materials and a supportive customer support community that can guide you on how to leverage the top features of the tool. Ahrefs can optimise your website, analyse your competitor, track ranking progress, study customers’ search behaviour and more. It may cost a lot to use Ahrefs, but the results are worth it. It is also one of the best SEO tools for link building. Link building is a big ranking factor. Anyway, if you fancy trying this tool, you can subscribe for the 7-day trial for only 7$.

Screaming Frog

Screaming Frog is the industry’s leading web crawler for Windows, macOS and Ubuntu. Screaming Frog can improve onsite page SEO by extracting data and auditing for common issues with page titles and meta data, page speed, content duplicate and more.  Onsite page SEO is the process of optimising the individual pages of your site. So, try Screaming Frog now!

What else?

You can also join Facebook Groups, attend free SEO courses and follow influential people. It can help you acquire the most updated knowledge that can become your advantage in the SEO game. Plus you’ll get a lot of good suggestions regarding the best free SEO tools!

Facebook Groups to join:

Free SEO Courses:

Influencers to follow:

Final Word

The Google algorithm changes from time to time. It is essential to be updated so that you can stay on top of the SEO game.

Expand your knowledge about SEO and try out other tools until you can find the best fit for your niche.

It will also help if you commit yourself to attend high-quality courses to expand your knowledge in search engine optimisation.

Lastly, do not hesitate to invest in SEO tools. If you want a better result, it won’t hurt to spend a few bucks.

So, best of luck and have faith!

If you know other helpful SEO tools, feel free to comment!

What is YouTube SEO?

Did you know that YouTube is the second most visited online platform in the world? It also has the highest average visit duration which makes it one of the best marketing platforms in the universe.

YouTube SEO is a competitive market. If you’re planning to join the competition or you want to be the top YouTube ranker, make sure to equip yourself with the skills and knowledge that can help your way up to the first page of search results.

In this article, we will dig deeper into the world of YouTube video SEO, its importance, and how it can boost the overall performance of your business.

YouTube SEO 101

YouTube SEO is the process of optimising your videos for YouTube search results. It comprises different techniques that are aimed at increasing the number of views on your YouTube page.

In YouTube marketing, descriptions are the key to driving traffic to your page. There are two types of descriptions which are YouTube channel description and YouTube video description.

The YouTube channel description shows the name of your channel or page. It informs the viewers what to expect on your page.

On the other hand, YouTube video descriptions are the texts viewers use to look for your content. It can also be found at the bottom of the videos posted on your YouTube page.

Why is it important?

YouTube descriptions can boost rankings and increase subscriptions, views, and watch time. Descriptions are important as it helps the algorithm determine where to rank your content in the search engine result page (SERP).

If you employ YouTube SEO as your marketing tactic, your videos will be displayed on the “suggested search” function of YouTube.

Here’s the deal:

Once your keyword is matched on another video description, you’ll have the chance to be added to the “suggested search” column.

As mentioned earlier, YouTube is a very competitive market. It can be hard to convince viewers to stay longer on the page.

It sounds weird but there are circumstances whereby viewers scroll down to the description while viewing the video.

In theory, if you have a well-written description, a viewer will likely to finish watching the video on your page and

may also share it with social media friends.

By now, your watch time will increase plus the algorithm will recognise your video as entertaining and interesting more than your competitors!

One more thing…

You can also add links to your website and social media accounts on the descriptions.  It gives you the opportunity to promote your brand and gain new viewers.

How to Write Effective YouTube Video Descriptions

So, how can you create an effective title and description for YouTube? Here are some strategies that could work:

Write naturally.

 You don’t have to be a wordsmith to create a unique YouTube description! Use keywords naturally. Keyword stuffing is a no-no in YouTube SEO. It can hurt your rank and may also lead to having your videos taken down. If you need tutorials, there are heaps of resources that can be found online. Check it out!

Use relevant keywords.

 Use 1 or 2 main keywords to describe your content and increase search traffic to your video – the same goes for your YouTube channel description. YouTube algorithm emphasises the use of keywords on the “About” page. If you’re not sure of what keyword to use, Google Trends and Google Ad Keyword Planner are helpful tools.

Important: Do not repeat keywords more than thrice – it may be flagged as keyword stuffing. So, use your keywords wisely!

Let the viewers know what to expect.

Avoid using deceptive descriptions as it misrepresents your videos. It can affect your rank negatively, and worst-case scenario, it can hurt your reputation! I know what you’re thinking… clickbait titles and irrelevant keywords could work, but not for long. The YouTube algorithm will find out soon!

Add links and metadata.

Adding links and metadata to your descriptions is a great way of promoting your brand. It is best to add social media links, relevant product links, and metadata for an SEO boost.

Do not forget the CTA.

You’ve got the viewer’s attention! Use it to your advantage. Include a call-to-action (CTA) phrase on your video descriptions and channels. Your CTAs should be clear, urgent, and beneficial to the viewers. If you do it right, subscriptions, engagement, and more will surge!

Create a unique description.

There’s nothing wrong with default descriptions! Default descriptions are the quickest way to add contact info and metadata to your videos. On the other hand, unique and original descriptions generate more traffic, plus they sound fresh and more interesting to the viewers.

Preview your videos.

Test your descriptions by previewing the videos on different devices. Make sure that it is visible and compelling on all screens. If you think it’s all good, then you’re set!

 Add hashtags.

 Hashtags are used for discoverability. Adding a few hashtags can help your viewers find your content. Use 15 or fewer hashtags to meet the YouTube algorithm requirements. Again, hashtags should be relevant to the content and should not mislead the viewers.

Always credit your sources.

It is fair and just to credit sources! If you grab images and footage from other sources, credit them! You can list each one of them below the fold in your video descriptions, including links to their accounts and websites.

Conclusion

Optimize your video for search results now. You can make a start by creating unique descriptions!

If you need professional help with SEO, reach out to Perth Digital Edge!

SEO mistakes that might be happening to your website

No matter what you do, your rank in SERP is still not improving. It sounds familiar, I know!

Well, one thing is sure. There is something wrong with your SEO marketing tactics. What could that be?

We’ll find out soon!

What is SEO?

SEO or search engine optimisation is a marketing technique that aims to increase the quantity and quality of traffic to your site through organic search results.

Let’s dig deeper:

SEO is a marketing technique – it is one of the most critical aspects of digital marketing. Without SEO, your page will not be visible to your audience!

The primary goal of SEO is to increase the quality and quantity of traffic to your website – the aim is to attract people who are genuinely interested in your business.

Once people start clicking on your website, traffic will increase. In that way, your site can show up in organic results.

It all sounds like a simple process, but it takes an expert and a techie to make SEO work!

Do you want to talk to an expert? You can find out more on SEO service here

So, what are the SEO mistakes that you should avoid?

Keyword Stuffing Kills

Keyword stuffing happens when you load a page with keywords and numbers to manipulate its ranking in the search engine result page (SERP).

Keyword stuffing can harm the ranking of your website. It can also lead to negative user experience.

Repeating the same word or phrase which often sounds unnatural is one of the most common examples of keyword stuffing.

For example:

We sell different types of kitchen sinks. Our kitchen sinks are made of high-quality material. If you want to buy high-quality kitchen sinks, please contact our kitchen sink specialist at kitchen.sinks@example.com!

If you continue practising keyword stuffing, Google can penalise you by having the page removed.

Optimising the Wrong Keywords

Keywords can be deceptive – it does not always mean what you think they should mean.

The problem is… sometimes we don’t know it right away!

And that’s when optimising for wrong keywords happens.

So, it is essential to redefine and reevaluate the keywords that you’re using continuously.

I know what you’re thinking…

It is a challenging task, but if you get used to it, things will get easier for your business.

Here are warning signs that you might be optimising for the wrong keywords:

  • Little to zero organic visibility
  • Low Click-Through-Rates
  • Low time on page

If you notice any of these warning signs, consider evaluating your content and keywords.

Quick tip:

Align your content and keyword to avoid optimising for the wrong phrase.

Title tags and meta descriptions dilemma

Have you visited a website with their company name throughout the pages?

It is a damaging mistake that can put down your business indefinitely.

You should have a unique title for each page, not only for SEO purposes but also to avoid being deceptive.

So, let’s look at the portfolio of a digital marketing company. Let’s say they use digital marketing services as the main homepage keyword. Thus, the homepage could be like this: ACV Digital Marketing Company – Digital Marketing Services.

The other pages should focus on specific queries, such as:

  • Search Engine Optimisation – ACV Digital Marketing Company
  • Social Media Marketing – ACV Digital Marketing Company
  • Content Marketing – ACV Digital Marketing Company

Now:

It is not a crime to add the name of your company as long as you use specific keywords for each page.

On the other hand, meta descriptions are also important. They should be at least 160 characters sales pitch for your page within the search result.

Make it unique and persuasive as possible to make people want to visit your website or page. Do not forget to use the main keywords.

For example:

Homepage Description: ACV Digital Marketing Company offers digital marketing services for business such as search engine optimisation, social media marketing, content marketing and more.

Search Engine Optimisation page: ACV Digital Marketing Company offers search engine optimisation services including Onpage and Offpage SEO, link building, SEO audit, local SEO and more.

Not using anchor texts for links.

So, what is an anchor text? Why is it important?

Anchor texts are clickable texts in the hyperlink. They are often underlined and in blue colour in modern browsers such as this link to Perth Digital Edge homepage.

The most common anchor text that we see on websites is “Click here.”

Sure, that is an effective call-to-action phrase as it can increase clicks.

What you’re forgetting is tailoring the anchor text to the content.

For example, if you write a blog post about SEO and you want to link it to the search engine optimisation services page, the correct anchor to use would be “SEO services” or something similar.

Or?

If you want to use the call-to-action phrase, you must include the relevant keywords.

For example: “click here to know more about our search engine optimisation services.”

 

Wait, there’s more…

Avoid using the same anchor text throughout the page. It sounds funny to visitors and may also affect your rank in the search engine results.

The best thing to do is to vary the anchor texts using phrases, name of the company, or even URL to make it sound natural to visitors and the search engine.

 

Poor content

The two popular ways to create high quantity content is through hiring a low paid article writer or using rewording software to vary the content in search engines.

Why is it not good?

You’re right! The content is highly optimised and could be well-written. But, how does it sound to the visitor?

Think about it…

Your visitors can tell if the content is unique and valuable. If your content is poor, you’ll lose their trust, and you’ll have a hard time regaining it.

So, if you want quality content, hire capable writers who can create original and unique content for your website.

You’ll be paying more and expect a promising result, at the same time.

Final Word

If you think you’re practising any of these SEO mistakes unconsciously, now is the perfect time to correct it!

By now you should know, never ever do it again!

How to get followers on Instagram

Would you like to know the secrets of how to gain free Instagram followers? Do you want to optimise your account without shelling out too much money or even a dime? How can you make sure that people will engage in your posts?

Look:

It is possible to get free Instagram followers without spending too much money. However, it takes the right step to get your Instagram account visible to real followers who care and engage with your brand.

Let me warn you!

Finding people to follow you is not as hard as you think as long as you know what you’re doing and you have the grasp of the most important details.

On the other hand, it gets shady when people reinforce their black marketing techniques. Shortcuts are great but it’s a long shot. It’s also a gamble that you don’t want to lose.

In short, black marketing is a big no-no for an Instagram page promotion. If you continue dealing in the black market, there is a big chance for your Instagram account will be taken down.

In this article, we will explore various tactics on how to get free followers for Instagram and ways to optimise your content to reach a larger audience. We will also look at the benefits of having a lot of Instagram free followers.

Scroll down! The information you need is a few scrolls away.

How do I get followers on Instagram fast?

I know what you’re thinking…

To answer your question… there are shortcuts to gaining followers on Instagram such as buying followers or using bots. I know the idea of having many people following your page is very attractive.

On the other hand, you need to be careful to prevent your Instagram account from being suspended.

If you follow the shortcut path, be careful. If you follow the safest path towards successful Instagram page marketing and promotion, this article is for you!

Let’s look at some of the best tactics that actually work!

Start with a plan!

Marketing your business in social networks without a comprehensive plan always leads to failure. Creating a plan is a great way to start any marketing project – getting followers on Instagram. You should also remember that the plan needs to be feasible and strategic to achieve the best results.

Ask yourself. Why do you need people to follow your Instagram age? What are you expecting to gain?

Perhaps, you want to: optimise your website, promote your brand through campaigns, or boost the sales of your Ecommerce store and other reasons.

Whatever the goal is… the first thing to do is focus on creating a strategy that points to your main objective. It can help you create compelling stories about your brand and draw Instagram users to visiting your account.

Know your audience.

Once you have an idea of what your audience wants, marketing your brand is going to be easy! Get to know your audience by finding out important information like their age, where do they live, what they do for a living, how often they use Instagram, their daily challenges, and so on.

This basic information can also be used when connecting to your followers on other social media platforms. By now, you can already read the minds of your audience. It’s easier to market or promote your page if you can read the mind of your audience.

Here’s what to expect next: more leads, more referrals, and more followers. In short, social media shares and conversion rates will skyrocket! On the other hand, it takes hard work to get to know an audience. So, play cool and do your research!

Take advantage of Instagram Stories.

Did you know that there are 500 billion people who use Instagram Stories every day?

Instagram Stories is also one of the platform’s most used features in terms of brand promotion. It allows you to showcase your brand using photos and videos.

With features like hashtags, gifs, stickers, poll, geo-tagging, and more, you can easily create excellent and eye-catching content. Stories are also discoverable, which is the reason why you should add relevant hashtags and mentions for your content to viewed by more people.

You should utilise the geotagging features for people to find you based on location and interest. Make each post relatable and recognisable at a glance. It is also important to showcase what makes your brand fun, unique, and different.

Anyway, Instagram Stories are a fun way to get your followers’ attention and get social media shares. It is one of the best features of Instagram that allows you to upload creative video stories with applied filters and other types of editing tools.

Create an engaging profile and bio.

Here are a few important things that should be included in your bio: name, username, website, and bio.

The name should be up to 30 characters and you should also include the main keyword. The username should be the same as the name of your social media channel for followers to easily find you. Your bio should be 150 characters and should convey the brand that you are representing.

You can also add links to your business and other related social media accounts to your Instagram profile. Make sure your bio stand by emphasising skill or profession or website and other interesting features of your brand.

You should also learn to explain your entire brand in a sentence. So, plan on how you can come up with an interesting Instagram profile and bio!

Great Instagram content, more followers!

Content is the king! It is the lifeblood of your Instagram account -that is the biggest secret to promoting your brand in social media networks and also the key to getting more people to follow you!

Think about it… great Instagram content makes people like comment and share your posts which can increase engagement risk. More engagement leads to an Instagram algorithm boost which can help you get Instagram followers for free.

Creating quality Instagram content is easy through the use of the platform’s features like templates, stock images, and filters. There are a few tutorials you can access for free to help and guide you in creating highly optimised Instagram posts. So, make sure to have a well- defined plan before posting content on Instagram.

I suggest getting professional help to optimise your content and ensure that you’re on the track.

Promote on other social networks.

To get more Instagram followers, you got to make your way through other social networks like Facebook, YouTube, Twitter, etc. Make it easy for people to find your Instagram profile by adding links and phone numbers.

Cross-posting is also a great way to share your content with other platforms which opens the possibility of getting new followers. With cross-posting, your account can also reach a wider audience which can lead to long-lasting business relationships and more Instagram followers.

Offline communication also matters!

Offline communication also provides an opportunity to get new followers. For example, you need to add the link to your Instagram account on your business cards, online newsletters and website to help other people find you quickly.

You should also use Instagram nametag to promote your account through offline materials like signage, packing slips, and product packaging. Nametags are also convenient because it provides you with a code. It is one of the best ways to solicit followers while you’re out.

With the nametag, people that you meet in person can scan the code to follow without typing out anything on their mobile phones.

Know the importance of hashtags.

Hashtags are made for discoverability. People can easily find your posts through the hashtags. The hashtags should be related to your brand, industry and product. But, what are hashtags? Why does it matter?

Hashtags are a set of letters, numbers, and emoji preceded by the symbol #. (e.g. #seoperth, #digitalcompanyperth, #perthdigitaledge) One benefit of using hashtags is… your posts can appear on other users’ Instagram feed even if they’re not following you. It also redirects other users to your page and share it with other social networks.

So, always add hashtags on your bio, profile, and posts. But, the condition is… you must only use relevant hashtags!

Get featured!

Since your aim is to get more followers, getting featured, or having a featured account share your posts should be amongst your objectives.

Featured Instagram accounts have a huge following which means that having them shared or like one of your posts will send a stream of new followers along your way. Watch out for Instagram’s featured project every week to get a chance!

Use geotags.

Tagging your location allows your post or content to be seen by other users. Users can click the tagged location and your Instagram Stories and posts will appear.

It can expose your brand, business, and Instagram profile to a potential audience. Location tagging can also help your followers know where you are and increase your engagement rate which can lead to more followers.

Follow other users, as well.

If you follow other relevant users, there is a fat chance that they will check out your Instagram feed. And maybe they will return the favour! Following other users will also allow you to identify brand influencers that can help you promote your Instagram account.

However, you should keep in mind not to follow many accounts at the same time for follower ratio credibility.

Always engage!

Instagram is all about the community! You need to engage with those communities through Instagram posts. You can get involved by liking, commenting, and sharing posts from credible users.

There are compelling reasons why you need to get involve and engage with those networks of communities on Instagram. More engagement is a good thing for Instagram as it gives you the chance to make it to the Explore Tab.

When people engage in your content, it appears on their followers, as well, which means that you will be exposed to a new audience.

Lastly, when people see you like or commented on their Instagram posts, they will check out your profile too to return the favour.

Encourage your followers to tag their friends.

Once in awhile, encourage you Instagram friends to tag their followers in the comments to help expose your account to other networks of followers.

It is the best way to get new engagement and boost social media posts organically. Social networking is also the most effective way to expand your reach.

Consistency is the key.

Daily posting can help increase the number of people that follow your account quickly. When you post consistently, more people can see them and the Instagram algorithm will be in your favour.

Make sure you post consistently as your audience is looking forward to your content. (You don’t want to disappoint them) Your followers are likely to engage more on your content if you post consistently. Also, if you post consistently, you’ll stay at the top of their minds.

On the other hand, what happens if you become inconsistent? You will lose them! What if you post more than five times a day? They will be annoyed. It’s a matter of studying the ins and out of Instagram page marketing. It is also important to get to know your audience better and to find out when is the best time to post your content.

Post at the right time.

When is the right time to post content? The best time to post on Instagram is between 2 PM and 3 PM CDT. on average. But, it still depends on how your audience engages. As mentioned earlier, it is important to post when your audience are most active.

Posting at 5 AM generates the highest engagement as people tend to check their phones when they wake up. Posting around 11 AM on Saturday can also generate more engagement as people check their phones while eating brunch and hanging out with friends.

Follow your post schedule.

You can use a tool such as Hootsuite for post scheduling on Instagram. It is important to schedule your posting on Instagram to avoid losing your followers and remind you, as well. Plan your post ahead of time to create high-quality, creative, and relevant content.

Create engaging captions.

Engagement is the best way to monetise your Instagram account – to get noticed and get more Instagram followers,. You also need to create engaging and interesting captions for your audience to keep engaging in your content!

There are a few practical tips to remember when writing Instagram captions such as putting upfront the most important keywords and using emojis. (You’ll be surprised how effective emojis are)

If you’re asking… does Instagram allow longer captions? YES! So, you can apply your storytelling skills each time you create a post.

Go live or co-host with a friend.

Live video is now a popular trend. It is one of the best ways to increase engagement with the help of interactive comments and questions which can boost your reach.

If you want to get more followers, go live with a friend or co-host with someone from a different industry.

Ask your co-host or friend to host a live video and invite you as a guest to expose your Instagram account to other users.

What happens when you get 1000 followers on Instagram?

So.. what happens if you got your first 1000 followers on Instagram? What does it mean to your brand or business?

Reaching 1000 followers for a short period of time is quite an aspiring idea. It won’t be easy though. However, if you have reached 1000 that quick. Congratulations!

Reaching 1000 followers means increased monetisation. It also means that you are on the right track! Moreover, here’s what happens when you get more followers:

Engagement is gold in Instagram marketing. There is no point posting content on Instagram if no one can see it. It’s not the number of people that follow you but the engagement rate that matters.

The engagement rate is the number of comments, likes, and posts on Instagram. Higher engagement also means that your Instagram followers are hearing what you say, better yet listening!

If you own an ecommerce business that is linked to your Instagram, you can use the help of your social media friends to promote your virtual store.

Visual marketing is one of the most important tactics in promoting your business and Instagram page. Plus your stream of Instagram followers will also be more inclined to engage or share your posts if they’re creative and interactive.

More than 1/3 of Instagram users use the platform to purchase goods and services. There are also 75% that take action while using Instagram like visiting your website.

Users may also click “Shop Now” or the Contact Us buttons. It doesn’t matter if they do not put the purchase as you can retarget them for future marketing.

If your Instagram page is highly optimised, traffic sales will increase, plus you will have a user-generated content marketing tactic that actually works! Instagram is designed for user-generated content, by nature, which gives your posts an opportunity to be shared on other social media platforms such as Facebook, YouTube and Twitter.

Moreover, high engagement can build trust which also helps boost your brand or business and get you to the top page of SERP, as well.

Having tons of followers also gives the opportunity to connect with new people, share your content with people who haven’t stumbled to your content automatically. Your followers can help you get a new set of audience that can spread awareness about your brand.

What you should not do?

There are a few mistakes that you should avoid when promoting your Instagram page which are:

  • Lack of Goals

Goals are often neglected and undefined when promoting an Instagram page. Think of your goals before starting your Instagram marketing promotion. If you want to get a free Instagram follower each time you log in to your account, define your goals beforehand. Why? Goals are the foundation of Instagram marketing. Without it, your plan will fail – you will also lose your followers.

  • Making your Instagram account private

Engagement is a golden rule in Instagram marketing. How can your followers engage with your post on Instagram if your account is private? I understand that you want to make your life private, but if it’s a business, it should be publicly visible. Why is it not good to put your business account in private? It only means that you don’t want other users to follow you. That makes sense right?

  • Duplicate photos

Your follower wants to see something new and fresh. They do not want to see content that has been seen uploaded many times. Duplicate photo is a big no-no! Rest assured, your followers can easily get annoyed if they see you posting duplicate content from time to time.

  • Not being responsive

Comments are engagement metrics Instagram is looking out for. Google also looks for user-generated content which a key factor when it comes to ranking. You need to strike while the iron is hot! Be responsive. Interact with your audience all the time.

  • Quantity over quality

It’s not the number of posts in a day, but the quality of each post that can generate engagement. When creating an Instagram post, you should focus on using the relevant hashtags and captions for discoverability and draw audience attention.

  • Inconsistency can be the key to failure.

As mentioned, your followers are waiting for posts which means that they will be disappointed if you fail to do so. You’ll lose them which can terribly affect the engagement rate and decrease monetisation.

Conclusion

Instagram is one of the best marketing platforms in the virtual world. It can bring positive results to your business such as increased sales and traffic. It is important to arrive at the best Instagram marketing tactic to achieve the best results.

There are so many ways to get Instagram followers for free. There are also a few things that you need to remember before you start heading towards that direction. It is important to be aware of those rules to ensure the best results.

There are also Instagram shortcuts; however, it is not recommended. Some of those shortcuts are considered black marketing. I suggest you stick to the traditional and safest ways to get an Instagram free follower.

Be consistent. Do not fail your Instagram buddies. Let them know that you understand their life situations and make them feel important.

You should also take advantage of the Instagram tools to create interactive and creative content. These Instagram tools are made to help you boost your brand through visual marketing. Visual marketing makes your posts interesting and allows you to showcase your brand better through effects and visualisation.

It would be good if you also consider looking at tutorials online to help you learn Instagram’s key features and apply them to your marketing campaign.

Good luck and happy Instagram marketing!