Facebook Ads vs Google Ads

So, Google Ads vs Facebook Ads? Which is better for the business?

It is one of the most asked questions digital marketing experts get from clients.

And the response is – it depends!

Google and Facebook are great marketing platforms for any business. And either one could be better depending on your business!

In this article, we’ll learn more about Facebook Ads and Google Ads and find out which one is best for your business. We will also discuss the opportunities Google and Facebook can bring. So, stay tuned!

Let’s get to it, shall we?

What are Google Ads?

Formerly known as Google AdWords, Google Ads is now one of the world’s most popular pay-per-click advertising platforms.

It’s no surprise as Google is also the most used search engine with 3.5 billion search queries in a day.

So, how does it work?

Google Ads uses an auction system which happens when a user performs keyword research. Google shows your ads to people who might be interested in your business.

You’ll be bidding with other advertisers on search terms and keywords, and if you win it, you’ll have a secured spot in the search engine results page.

Here’s the deal…

To win the “auction” and see your ads appear in relevant search, you need to optimise for Quality Score and bid a certain amount.

The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning.

To obtain a high Quality Score, the following factors need to be considered when creating Facebook ads:

  • Relevance of Google ad to the search query
  • Relevance of Google keywords to the ad group
  • Relevance of the ad to the landing page
  • Historical click-through-rate (CTR) of the ad and its ad group
  • Overall account performance

Here’s the thing…

If you continue to obtain a high Quality Score, Google will reward you with high exposures and lower advertising cost.

Meaning, you’ll pay less, and your ads will be displayed more while maintaining a good position in SERP.

In that way, you’ll get a better ROI!

Why use Google Ads?

Google Ads is one of the most effective methods of paid online advertising. It provides opportunities for business owners in terms of pay-per-click advertising.

Here are a few reasons how Google Ads can benefit your business:

  • Google has a massive reach.

If you want to find information, Google it!

That is the first thing that comes to mind if we’re looking for information. And that’s what makes Google one of the best advertising platforms.

Google handles 2 trillion + searches per year which equates to over 5 billion searches in a day.

That is a massive number! It can bring your business right before the eyes of a big audience.

Among the searches are people looking for solutions to their problems which your business can offer.

  • It allows you to advertise to people who are looking for something specific.

Google Ads is a promising advertising platform because of users’ intent.

With Google Ads platform, you’ll get people who are looking for useful information that can help them in their everyday lives or business.

You’ll get an assurance that your ad displays in relevant searches. Meaning, you will be advertising to people looking for something specific or relevant to your business.

And when you’re ad appear on search results, they will get the best answer!

  • It is a flexible platform.

Google Ads is a flexible marketing platform. It is suitable for small, medium and large scale businesses.

It is also compatible with various marketing platforms and software systems. With Google Ads, you can download campaign data and analyse it using the Excel spreadsheet.

Here’ the thing…

You can also customise your campaign and bid an amount in line with your budget. Meaning, you can allocate your resources and reach the people who can find your ad useful.

  • It uses an easy to understand format.

The truth is…

There are various advertising platforms with analytic dashboards that are not easy to understand, which affects user experience.

Luckily, GoogleAds has an easy to understand dashboard that allows you to find basic information such as clicks, keywords, budget, keywords and more.

Also, it gives you an idea of how visitors behave on the site, which can help you integrate improvements if needed.

What are Facebook Ads?

Facebook is one of the biggest social networks in the world. Millions of people use the platform to look for services and products – the reason why Facebook ads are popular with small and large scale businesses.

How does it work?

Facebook ads are created based on the targeting options. Ads are targeted to user’s location, demographic and profile information.

There are different types of Facebook Ads targeting options such as website retargeting, lead form retargeting, video view retargeting and more.

There are different varieties of Facebook ads which allows you to promote your page, post on your page, actions users took or the website itself.

Facebook ad targeting is also essential to achieve a successful ad campaign. Most advertisers focus on location, age, gender and interest.

So, after creating ads you’ll need to set a budget and bid for each click and impression that you will receive.

Why use Facebook Ads?

Facebook Ads is a targeted form of advertising. It is also the cheapest form of social media advertising – for $5, you can reach 1000 people in an instant.

Here are a few reasons why businesses should consider social media advertising platform such as Facebook Ads:

  • Internet users spend a lot of time on Facebook.

First, let go straight to the facts!

Almost 80% of internet users use social media – to be more specific a lot of people are on Facebook.

Facebook has billions of users, and most of them spend a lot of time on the platform. No wonder most businesses are using the platform for brand awareness, building conversion rate and generate engagement.


Regardless who your clients are, they’re using Facebook. So, that’s one solid reason why the Facebook advertising platform is a promising marketing strategy that can bring your business to success.

  • It drives immediate results.

You can start reaching thousands of people now. And if you’re looking to build your conversion rate and increase website traffic quickly, go for Facebook Ads.

  • It can help you build brand awareness.

If people are familiar with your products and services, they’ll be clicking on your ad when it appears on their page.

Facebook advertising is one way to let your followers know what you can offer. It helps you build your brand reputation, get more engagements and obtain a higher conversion rate.

Facebook Ads vs Google Ads – which is better for your business?

Which is better than the other?

As mentioned earlier, the answer is – it depends!

It depends on your goals and budget. So, make sure to define it before creating a Facebooks ad or Google ad.

So, ask yourself – what are you hoping to achieve?

If you want to generate sales, consultations, leads or anything similar, both advertising platforms are suitable.

On the other hand, if your goal is to promote brand awareness, then social media marketing is the answer. Go for Facebook ads!

Lastly, if you own an Amazon store and want to increase sales, Google ads should be your choice. (though you can use both platforms for best results.

One last thing…

So, what’s the secret to choosing the best digital marketing platform for your business – whether Facebook ads or Google ads?

Make sure to look into these:

  • Identify your audience.
  • Define your goals.
  • Find your audience.

Does it sound easy? Maybe. It takes hard work and dedication, for sure!

So, Facebook Ads vs Google Ads? Which side are you on?

If you need help in choosing the best online advertising platform for your business, reach out to Perth Digital Edge now!

How to Write Good Content for a Website

It only takes 15 seconds to capture the readers’ attention while they are on a website. If your content does not appeal in 15 seconds, then you need to work harder!

How can you do that? Is that even possible?

In this article, we’ll discover the different techniques for writing good content and the importance of high-quality content creation.

After reading this article, you’ll be a content guru!


If you’re ready, let’s get the ball rolling!

Create original and unique content

Plagiarised content is a red flag on all search engines. If you get caught, you will be penalised by a loss in overall rankings for your website, which means your business loses its chance of showing up on search results.

Originality is one of the keys to creating a good web page. Original ideas make your entire content good, valuable and interesting.

Also, do not ever think of repurposing or rewording some of your previous content. The Google search engine can still detect it!

Reformatting content is convenient. However, if you’re not good at it, the final output may sound gibberish and may irritate the audience, especially if the reader has seen the original copy.

Be concise!

Make sure to keep the website content clear and straightforward. Do not use high falutin words. People may not understand it, which prompts them to leave the website.

Keep the sentences short and simple to maintain good and high-quality content. Two to three sentences in one paragraph are ideal.

You only have a short period to communicate with the readers, so be concise. Stick to the essentials and organise your thoughts accordingly. The inve

rted pyramid approach is worth considering as you go through the content writing process.

Also, If you don’t have something useful to say, don’t say it! In that way, you’ll achieve great content!


Avoid grammatical errors

Grammatical errors make the web page look untrustworthy and the content poor. And dumb! It also makes the entire business less credible and may also distort the brand message that you want to convey.

Take out the passive voice and make sure that commas are in their right places. Make sure to leave a good first impression by keeping your web page grammar and error-free.

Anyway, there are various tools that can help you overcome such an issue. You can use Grammarly, Hemingway, Ginger, ProWritingAid, etc. You can also consult other resources for practical website content writing tips.

Also, grammatical mistakes are a no-no, especially if you’re rooting for SEO optimisation. So, watch out!

Write like a human

One of the most effective writing tips in content writing is – always sound natural. Write in a conversational tone and make your readers feel important and valued.

It makes your readers feel like you know them in person. In that way, you can also build a trusting relationship with them.

Conversational writing is also to your advantage as a writer because it is more tolerant of grammatical mistakes.

The readers will also feel more involved and connected if they’re reading something conversational rather than formal writing.

So, if you’re a reader… would you prefer to read a boring manual on how to set up a smart TV or something engaging that tells you what to do exactly?

Share your answers below!

Be accurate

Can you imagine the damage it can cause to your company’s reputation if you inadvertently write inaccurate information? It could become a serious issue that can hurt the reputation of your business.

The main focus of website content writing is accuracy rather than showing expertise. Readers will be more hooked to your content if the information is fair and accurate.

Do your research before writing the content. Add a few links from credible websites to support the information that you have shared.

Keep in mind:

Credit your sources.

Website content writing also looks impressive if you add some statistics from credible sources.

No hard-selling!

People read content because they want answers. They know what they want, and they don’t want you to hard-sell your services to them.

Hard selling is irritating to readers. That is a fact! One way to stop the hard selling craze is to do the opposite – soft selling.

Soft selling tactics involve showing the benefits readers can gain if they decide to use your services. In that way, you can gain their trust and build up your reputation.

Unfortunately, soft-selling content may not work with other readers. But they’ll come around later. So, you don’t need to worry too much.

Create engaging content

The truth is… it is hard to define engaging content because of different content marketing perspectives.

For this article, let’s make it simple.

Engaging content means creating something that triggers a measurable response concerning your content.

Meaning, you need to create something, new, unique and impactful to your audience – one of the secrets to successful content marketing.

It also includes writing an informative, interesting and creative introduction that will prompt the reader to finish reading the entire page.

You can also add images, videos and other visual graphics to make the content appealing and interesting.

Focus on creating the perfect landing page

The landing page is what your readers see first when they click on your website. It is also an indispensable part of website content marketing in terms of lead generation.

Think of the landing page as a summary of all the services that you can offer and its benefits.

It should also include other elements such as reviews from your previous clients, images, videos, images, CTA and a unique selling proposition.

So, lay it out correctly!

Get to know your audience

Think about it… how can you write good content without knowing for whom it is? It makes perfect sense, right?

You can’t hit the target right if you don’t know where it is.

So, know your audience first. Find out important information such as age, gender, profession, hobby, interest and other details related to your niche.

In that way, you can easily come up with relatable and valuable website content.

Be consistent

Update your readers regularly. If you have a blog post series, publish new and fresh content regularly. Blog posts also give you the opportunity to interacts with your readers through feedbacks and suggestions on the comment section.

You’ll be surprised by the influx of visitors on your site because of continual blog post updates and interactive blog posts.

Anyway, it is also an effective way of letting your viewers know that you are always thinking of them despite any situation.

Remember these when writing for a website/blog posts:

  1. Take out the unnecessary words.
  2. Give all the important information.
  3. No hard sell, instead, focus on gaining trust.

Final Say


Website content marketing and content writing is not as easy as you think. It is a meticulous process that involves following a few rules and tips that can help you achieve the best website content.

It also requires hard work and passion. But, promising results await in the end.

Lastly, always remember to keep your readers interested in every piece that you write.

If you would like some help creating high quality content for your site please find out more here

How to Advertise on Facebook

Okay, I’m not surprised why you’re here. You want to get the best answer to these questions: how to advertise Facebook or how to monetise a Facebook page.

You have come to the right place!

Facebook is one of the world’s largest networks, with billions of users all over the globe. It is no surprise digital business owners are using Facebook for advertising.

Frankly, Facebook advertising is not as easy as you think due to its ever-changing algorithm. On the other, if you know some of the secrets to using Facebook for advertising, you’ll be leading the game!

So, do you want to learn how to advertise on Facebook? If so… let me show you!

Facebook Ads – the backdrop

Facebook ads are created based on users’ location, demographic and other information available on Facebook.

It is important to define your campaign objective and take advantage of the custom audience feature when creating a Facebook ad campaign – from there you can naturally work your way up to the top.

Moreover, there are other things you should ponder before creating Facebook ads:

  • What is the budget?
  • For whom is it?
  • Content such as videos and photos to be featured on your first ad

7 Easy Steps for Facebook Advertising


If you already have a Facebook page, move to the following steps:

Step 1: Log into Facebook Ads Manager

To get started, log into Facebook Ads Manager and choose your objective. You’ll see at least 11 marketing objectives including video views, lead generation, conversions, and more. It is important to choose an objective that is in line with your goals to achieve a successful campaign. Facebook recently combined Ads Manager and Power Editor for you to easily create and monitor ad campaigns.

If you’re done with step 1, let’s move to step 2!

Step 2: Set up your ad account

If you’re new to Facebook advertising, click Set Up Ad Account. After clicking, you’ll be prompted to a page that asks details for setting up an ad account. Enter your country, preferred currency, time zone, and then click Continue. Make sure all the details correct as changing it later requires you to get a separate account.

Step 3: Name the ad campaign

Name the Facebook ad and set up AB split testing to refine your content and advertising strategy. You can also have the option to turn on budget optimisation which is useful if you have multiple ads.

Step 4: Choose the target audience for your ads

Select the target location, age, location, gender, and language. Watch out for the audience size locator while filling out the information as it gives you potential a reach and estimated number of page likes. Anyway, those are estimates, not guarantees. Don’t get your hopes up too much.

Moreover, you can also use the customize audience feature to make your target more specific. With a custom audience, you can easily reach a new fans or promote your product or services to an existing audience.


Effective audience targeting is a must to maximise ROI. There are two fields that you need to choose and understand when advertising on Facebook:

  • Detailed targeting: You can get more specific by including and excluding people based on demographics, interests and location.
  • Connections: You can target or exclude people with existing connections to your Facebook page. If you want to reach a new set of audience, choose “Exclude People Who Like Your Page” or to promote new offers to an existing audience, choose “People Who Like Your Page.”

Step 5: Choose your ad placement

The simplest choice is to use Automatic Placements when advertising on Facebook. In that way, Facebook automatically places your ad across platforms, which means that you’re likely to get more engagement, video views, conversions, etc.

Moreover, you can also place your Facebook ads in specific locations with the following options:

  • Placements
  • Platforms
  • Device type
  • Specific mobile device and operating system

Step 6: Decide on the budget for the ad campaign.

You can choose from daily to lifetime budget and the dates to begin and finish your ads. You can also customise your campaign budget by choosing optional cost and bid control.

In other words, you can pretty much get all the details of how your money is spent through the budget options.

Since running your ad costs money, you should serve it when you think your target audience is active on Facebook, but you can only do that if you have chosen the lifetime budget.

When you’re happy with the selections and audience size indicator, you’re done with step 6. Click Continue!

Step 7: Create your ad

Finally! You can now create your ad. Choose the ad format depending on the campaign objective. Enter the texts and other media components.

Make sure to preview it on various devices. If you’re happy with it, click Confirm and wait for the confirmation email from Facebook.

Final Word

Knowing the ins and out of Facebook advertising and creating Facebook ads gives you a great advantage when competing with other brands.

You can micro-target your audience based on interests, behaviours, demographics, ages and location. Also, you can target your competitors’ audience.

Moreover, Facebook advertising also gives you the opportunity of creating ads that are specific to your objective and budget. Facebook ads also allow you to remarket your brand and boost the reputation of your brand.

So, get started now!

If you need help in creating and managing your Facebook ads, contact the team at Perth Digital Edge today!

How long does it take for a backlink to get noticed?

Raise your hand if you believe in the power of link building!

Link building is the process of acquiring hyperlinks from other websites to your own. Search engines also use links to crawl the web and your entire site.

And that’s how backlinks are created! Backlinks are also referred to as “inbound links” or “incoming links.” Backlinks are created when you link one website to another.

This article aims to help you understand the importance of backlinks and the steps that you need to consider to improve your link building tactics.

It also aims to help you find an answer to one of the most critical questions in link building – when can Google/search engines fully recognise a backlink?

Let’s get to it!

So, why are backlinks important?

First thing first, backlinks alone cannot skyrocket your page to the top of SERP. There are various factors at play, such as content quality, mobile optimisation, and user-friendliness.

Backlinks represent a “vote of confidence.” So, if other websites are linked to your page, it also means that they can vouch for your content.

Backlinks are important as they contribute to the strength and authority of your website. The more authoritative your site is, the higher rank it gets in SERP.

The timeframe…

It is undoubtedly hard to set a timeframe as to how long backlinks can take effect on your ranking.

One way to find out is by understanding the three phases of backlinks which are: indexing, big jump, and uphill climb.

Once you have come to understand those three, you might come up with a hypothesis or timeframe that you should be looking at.

Indexing: Google includes the page that contains a backlink in its directory. It could take a few days to 3 months to get indexed depending on the age, authority, and popularity of the website. Once it is detected and indexed, it may take ten weeks on average until you get a higher rank on Google.

The Big Jump and Uphill Climb: If you hit the Big Jump and Uphill Climb it means that you’re on the right track. You’ll notice significant ranking improvement, higher engagements and bigger conversions.

Overall, it may take an average of one year or more until your page hit the top spot.

Factors that affect can affect the timeframe:

  • Domain Authority

Domain Authority (DA) score ranges from one to 100. High DA means that a website has trustworthy links. So, it makes sense to use good links from sites with high DA can help improve rankings and in building links.

  • Trust and Brand Authority

The older the site gets, the more links it earns and trustworthy it appears to Google, which means that they are likely to get the top spot in SERP. I know it’s intimidating for a newcomer like you, but don’t back out! You’ll get the top spot in time. For now, you need to build your reputation by using good links to sites with high DA.

  • Link Relevance

It’s better to get four links from highly relevant sites than 15 off-topic blog niches. Link relevance is important as it boosts your Page Authority. So, find a related website that provides guest posting opportunities and with high domain authority.

  • Anchor Texts

Anchor texts are powerful ranking factors. Backlinks that contain exact and partial anchor texts can easily climb to the top page of SERP.

Here’s an example:

Exact match anchor texts: “best farmhouse sinks”

Partial match anchor texts: “list of farmhouse sink collection”

Ways to get your backlinks noticed quickly:

  • Learn to perform link audits.

Monitor your backlinks by performing link audits. There are a few tools that can help you monitor the performance of your links, such as Monitor Backlinks.

  • No to spammy links.

Spammy and low-quality links are dragging your page down. So, remove it now! Also, you need to avoid black hat SEO; if you get caught, you will be penalised, and you’ll lose chances of building domain authority.

  • Hire a professional.

Work with the right people. They can help you throughout the process of link building and making sure that your backlinks are performing well.

Final Word

It’s so hard to predict how long it will take for backlinks to get noticed due to some factors such as Domain and Page Authority, website popularity, and more.

One thing you can do to get your links indexed shortly is to link to pages with high DAs.

Be consistent and have faith.

Good luck and happy link building!

Voice Search – is this the future of SEO?

Over the years, we have seen the dramatic changes that had occurred in SEO. Some of the notable changes were the desktop driven searches, which were enhanced to mobile-friendly websites.  This is due to the increasing use of smartphones when we go online to purchase goods or search for services.


Over the past years, voice search has also started to make a noise as one of the emerging SEO strategies. There are various SEO trends in the market which are updating from time to time due to the changes in the Google algorithm system.

As a digital marketer, it is a long term mission to be abreast of SEO strategies.

Let me answer the question: voice search – is this the future of SEO?

Voice search is here!

First things first, voice search is already here! According to Google, 20% of mobile queries happen through voice search. More people have also used voice search since 2008, according to Kleiner Perkins. It also gets more interesting as 25% of Windows 10 desktop searches are performed through voice search.

It is estimated that near  the end of 2020, 50% of searches will be done via voice search.

So, voice search – is this the future of SEO?

There are three main reasons why voice search could be the future of SEO.

First, it offers faster searches and provides faster answers. According to Bing, voice search is 3.7 times faster than typing.110 to 150 words can be typed per minute in voice search.

There is a big difference with typing, which can only key in 38 to 40 words on average per minute.

Second, voice search is compatible with mobile devices. Almost 60% of mobile searches use voice search.

Voice search is mostly used to open a web browser, ask friends to send a message and key in questions into the search engine.

Third, voice search is convenient. People use voice search to avoid “typing.”

It is fast, accurate and is customised to your preference. No wonder it is now considered an emerging trend.

Moreover, you should also know that voice changes the way you search, what you search for and when to search.

Here’s how and why:

With voice searches, the searches are longer and more conversational. Voice searches use longer phrases, while a plain text search may only generate one to three words.


Voice searches are conversational.

You will be using a natural language when asking the search engine, which also changes how we use keywords. Next, voice searches changes where people search.

In fact, according to Google, near me now searches have increased to 150% over the years due to voice search.

People are likely to use voice searches in public places such as restaurants, malls and restrooms. Voice is convenient as it allows you to perform searches and find results wherever you are.

Last, voice searches allow the searcher to get results within seconds.

You will not be forced to looks through different search results because the answer that you are looking for will be read to you.

Final Conclusion

Voice search is the future of SEO.  People rely on the use of technology.  The more advanced your SEO strategies are, the more likely it is to be ranked in SERP.  Moreover, it is essential to study how voice search works.

There are a few changes that you need to reinforce to ensure that your voice SEO strategies work.

It will also help if you hire a voice SEO specialist to guide you with the right steps and strategies.

For voice SEO tips and strategies, reach out to Perth Digital Edge!

The Google Shopping Network and How It is Used Effectively

If you are an online merchant, the Google Shopping network is to your advantage!

Many people ask what’s beyond the Google Shopping network and how it is used effectively.

So, what is Google Shopping?

Google Shopping is an online platform that allows merchants to market their products right before the eyes of potential clients. Such a platform is also used to complement marketing strategies such as SEO, display ad, search and other types of online advertising campaigns. It also allows consumers to search and compare products from different retailers across the platform.

Google Shopping is also known as Comparison Shopping Engine (CSE). In 2002, Google Shopping (Froggle) can only index product data based on specific terms. Google Shopping shifted to paid advertising in 2012.

From then on, Google Shopping became a branch of Google Adwords, allowing retailer and e-commerce businesses to advertise in Google.

How does it work?

That’s right. Google Ads and Google Merchant Center are both partners of Google Shopping. In simpler terms, Google Ads gives you access to your online store while Google Merchant Center organises your products as to how Google wants it to be formatted. With Google Shopping, your feed, site and bids are used to determine search queries that can drive traffic to your store.

In that way, it can be compared to SEO.

How is Google Shopping used effectively?

The success of Google Shopping is possible through the following: feed creation, bidding and optimisation. Feed creation involves setting up your account through the Google Merchant Center.

There are two ways to create your feed in Google Merchant Center, which can be manually or using an extension.

  • Manually creating your feed involves using a spreadsheet (formatted by Google) to enter your product information. On the other hand, you can also use extensions such as app or plugin to get data from your site, which are formatted in a way Google will understand it. Setting up your feed correctly is crucial as it includes all the information about your products. A feed with a good setup can easily show up for right search queries, earn clicks and is easier to manage and optimise.
  • Next is bidding. Do not bid too much or too little. Bidding too much or too little lowers the possibility of showing your products for the right search queries. It is essential to determine your bids properly in terms of the product price, profit margin and e-commerce conversion rates. It is also important to decide when to bid up and when to bid down.
  • Always check the status of your biddings to get the best result.

Lastly, it is important to examine your bids to ensure that your campaign is working.

There could be updates that you need to reinforce from time to time. You also need to review reports regularly to keep track of your Google Shopping campaign. Always see the product performance report to see which products are selling and not selling at all.

You can also add extensions such as promotional texts, promotional offers and product reviews to generate more traffic.


If you want to get the best result with Google Shopping campaigns, there is a need to study all of its details. The success of your campaign will not happen in a day. It takes time to get the best out of Google Shopping network.

However, if you are fully aware of the ins and outs of the Google Shopping network and how it is used effectively, then you can expect a positive result.

Do you want to incorporate Google Shopping to your campaigns?

Reach out to Perth Digital Edge!

What is Schema Text

The term “schema” is used to describe the reader’s background about a specific topic or idea. It is how we organise or group ideas in our mind. It also helps us organise and associate ideas in our brain, leading to a better understanding of a particular text or message.

On the other hand, the schema is also used in websites as it allows a search engine to provide an informative result to the users. A particular word or set of phrases is added to your SERP entry to boost description and ranking. Schema text is also known as schema markup or rich snippets.

How to implement schema text using Google Structured Data Markup Helper?

Google Structured Data Markup Helper marks some elements of data on your website or webpage so that the search engine can interpret or understand the contents. Once Google better understands your contents, your website will be presented better on SERP.

Here’s a step by step guide on how to use Google Structured Data Markup Helper to implement schema texts on your website:

  1. Go to Google Structured Data Markup Helper – Choose the type of data that you want to markup for. It can be articles, products, movies, TV shows, events and more.
  2. Paste the URL or HTML. Paste in the URL or the article or product and click “Start Tagging.” After tagging, two columns will appear on your screen. The left pane is your website and data items on the right.
  3. Select the data that you want to markup. Highlight parts of the content that you want to mark up, such as title and author. The highlighted sections will be added to the elements on the right pane. Continue with the process until you have added all of the items needed on the right pane – you may not be able to add everything, but that is okay.
  4. Create HTML After adding all the elements to the right pane, click “Create HTML.” The result will show some relevant microdata. You can now add the schema texts to their appropriate spot.
  5. Click “Finish” Steps will be presented after you click “Finish”. It is essential to follow the suggested steps for this strategy to work. Go to Structured Data Testing Tool, It will show you how the article will look like in SERPS.

In conclusion

Once you have implemented schema on your website, its description will be enhanced and the website ranks better in the SERPS. In the age of Rankbrain and Hummingbird, implementing schema is crucial as it determines the quality of a search result. Moreover, no evidence can prove the direct effect of schema in organic search. However, your website can be presented better in SERP with the use of rich snippet or schema text which can also increase click-through-rates. So, schema texts are worth implementing!

Schemas are used in business, organisation, people, reviews, videos, recipes and more. Before marking up, it is important to determine the item type of data on your website. In that way, you can focus on which elements should be marked up.

If you need help in implementing schema text on your website, reach out to Perth Digital Edge!

Why is SEO so important for your business?

Ever wondered how searchers are directed to your website? Or how you maintain that first page rank in the search engine result page (SERP)?

With various tactics and other marketing strategies, your website will be placed on the first page of every Google search or SERP. And search engine optimisation (SEO) is one of them!

So, what is SEO? Why is it important?

SEO or search engine optimisation is an internet procedure that helps business owners achieve web presence by increasing the number and quality of visitors to their websites through high rankings in the SERP.

It is undeniably true that websites on the first page of Google acquire almost 95% of clicks while those with higher rankings received a higher click-through rate (CTR) and more traffic that was also proven by researches and other businesses.

How does SEO work? Would it guarantee more visitors to my website?

Google uses a systematic scoring of page searches according to relevancy and authority of pages it has reached in the web index to feed users with the best answer during their searches. Google uses over 200 signals in scoring search results with the use of SEO to refine those signals.

SEO also involves giving your website a more creative and technical look to make it more attractive to search engines. This is a good strategy to maintain your website`s position on the top page of every SERPs.

Would this help me acquire more visits to my site? Yes, it would help if you consider all the SEO factors that can help drive traffic to your site. What are those? Title tags, meta descriptions, subheadings, internal links, image names and ALT tags are a few examples of On-Page SEO factors that will help improve search rankings.


The main importance of SEO is to improve the website`s visibility and searchability. But are the other reasons why you should use SEO as one of your marketing techniques?

Please continue reading as I explain the reasons which are all applicable whichever business or industry you are in.

Organic Search as the Prime Source of Website Traffic

 “Organic” or “natural” search results are those that appear below the pay-per-click adverts in Google which plays a key role in website performance that allows users to complete conversion or engagement.

The truth is… Google owns 75% of the overall search result market and the remaining 25% owned by other engines. It is also amongst the most visited website in the world and a known email provider with one billion users.

If you maintain the top position in each algorithmic search, there is no wonder that SEO will be in line with your brand.

For quality SEO, choose PERTH DIGITAL EDGE!

SEO Credibility and Trust

It is the goal of every SEO to provide a user-friendly and discoverable website which also allows an effective user experience that can help build trust and credibility. It is also important to craft an authoritative website for search engines to be easily directed to your site.  Optimised on-page elements, quality backlink profiles and positive user behaviour are amongst the elements of an authoritative and credible website.

But, here is the catch…

You cannot build trust and credibility overnight. It takes time and effort. The only way for you to succeed is to find ways on how you can fully earn authority and build it over time.

And one of the effective ways to earn trust and credibility is through services that offer quality and valuable products!

If you want to know more about how can quickly build trust and credibility to your website, PERTH DIGITAL can help you!

SEO is a Long Term Strategy

 The impact of SEO is noticeably effective during the first year of action with a very promising result that can also be useful in the years to come. Digital marketing is a competitive arena and you must equip yourself with new trends and practices for your business to develop and achieve growth.

Start with basic SEO practice and see how it works out for you!

The truth is… the more SEO effort and money you invested, the better and worthy website you will have.

SEO Will Help you Understand the Nature of the Web

 The World Wide Web is rapidly changing from time to time with new marketing techniques being born and widely used. It could be a challenge to remain on top or be aligned with the most suited and effective marketing style for your business but SEO practices will help you adjust and be aware of major changes taking place in searches.

SEO is such a good marketing tactic. Being aware of your competitors` marketing strategy will always be beneficial for the success of the brand that you are representing.

Good idea, right?

The bottom line?

If you are not on the first page of SERPs, then you are losing and missing the organic search game!

Hear this out… SEO is the “new era” marketing technique which is seen as a requirement for your business to maintain its presence in this day and age where competitions and other marketing ideas are always on the process of growing.

Start seeking SEO services now!

PERTH DIGITAL EDGE is a reliable digital service that offers quality SEO and can surely help you achieve a high ranking position on SERPs.


Emerging SEO Trends in 2019

SEO Trends 2019 in a nutshell

Before we go to SEO trends in 2019… what SEO strategy are you on now? Do you think it is effective? Perhaps you should consider an update?

Each year Google changes along with SEO trends which leaves marketers/business owners to become more competitive in finding ways how not be left out in this innovative world.

These are some of the emerging SEO trends in 2019. Look closely and never miss a thing!

Voice Search for SEO

Google Assistant, Siri, Cortana and Amazon’s Alexa are a few examples of voice search SEO which is way more innovative than the orthodox typing that we are used to. It is expected that by year 2020, 50% of searches will be voice based with Google having acquired 90% search ability.

Have more focus on the local voice search and conversational keywords to ensure the effect of such SEO trend. In that way, you will get a higher ranking in SERPs.

Video Optimization

According to studies, 41% of website traffic came from marketing videos made by companies. It is also estimated that in the year 2020 75% of website traffic will be made through videos. Incredible, right?

It is important to focus on how you can effectively use videos to attract clients. Millenials and Gen Z are amongst the most active video viewers.

Mobile Indexing

In Layman’s term, mobile-first indexing happens when Google uses the mobile version of your page for ranking and indexing. This mobile-first indexing has been prevalent since March 2018 wherein migrating sites to mobile-first index started.

Yet, mobile-indexing is not all about mobile. There is also mobile-indexing with both mobile and desktop versions as features. With mobile being used for ranking, there is no wonder your SEO trends will bring good effects to your business quickly.

User Data Protection

No one wants to feel unsafe while browsing the web. This 2019 the European Union enacted the General Data Protection Regulation (GDPR) which allows users to secure their personal information being shared on the website. The catch is… the presence of malicious third party users is still happening up to now.

Nevertheless, the GDPR has certainly helped a lot in securing the users information!

Smooth User Experience

Statistics shows that 70% of users learn more about the company’s products and services through websites than advertisements. User friendly websites can reduce bounce rates and can lead you to higher ranking in SERPs.

Always optimize your website with heading tags, clear navigation menu and CTAs to increase user experience.

Amazon Search

Amazon is not a universal search engine but it has a similar algorithm system as Google which are used for internal searches within the Amazon pages. Studies suggest that 56% of consumers visit Amazon if they want to shop online. With this figure, we can deduce that Amazon is becoming an e-commerce version of Google.

Also, if you are selling something and you are not on Amazon, you are missing 56% of potential clients!

Quality Content Development

As many as 61% of webmasters and marketers believe that SEO is a top inbound priority while 84% of searchers and users are always expecting to read an informative and educative website. High quality content is the ticket to high Google rankings and can also help inform your readers about your brand.

Always remember that users are expecting good information when they go to Google search. Know your audience to successfully get into their thoughts.

Influencer Marketing

It is always important to have someone vouch for you in whatever business you are in. Adding an influencer in to your marketing campaign will bring positive results to your business and will help you acquire a credible and authoritative name.

To start with, try shopping for influencers on Instagram. 99% of them are using the platform. Hope you find the best one!

Technical SEO Block chain

The blockchain technology and GDPR shares the same objective which is to look after the users’ information that is being uploaded in websites. Marketers are currently finding ways how they can make profits through the SEO blockchain.

The truth is… blockchain does not have an effect in SEO yet, but web experts are hopeful to see this happen in 2019.

Page Speed

Page speed and optimization are amongst the basis of technical parameters in SEO. Page speed reflects how the site loads for each visitor which is a challenge as it is impossible to measure. Who knows? We may be able to measure this in 2019!

If you want to get ahead of your competitors, consider the duration of site load in your page!

Have we mentioned your SEO strategy yet? We hope so…

In conclusion?

Ask yourself: does my SEO plan work well for my business?

If so… keep findings ways to make it better and continue to discover new SEO trends.

If not… try other SEO techniques such as voice search, video optimisation, quality content development and so on…

SEO trends are changing and will continue to develop to better serve businesses and bring them to success. Each year, emerging SEO trends will arise and webmasters will find ways not be left out. This is such a competitive world!

Do not miss a thing!

Go now, explore the new SEO trends of 2019!

Do you need experts by your side? Look no further!

Perth Digital Edge is here for you. We always strive to be “Your Ally in the Digital Space”. Together we can make your enterprise a success!

We always strive to be “Your Ally in the Digital Space”.