A Comprehensive Guide on How to Maximise Online Reviews

Customer reviews are critical to the success of almost any product or service. Whether you look at official case studies or you ask random people, they are likely to indicate that they prefer sites that have customer feedback present. You’ve probably figured out the importance of online reviews, and you want to make sure that your online reputation is a favourable one. The first question is, how do you get customers to leave a review about the customer experience? Also, how do you take advantage of the feedback you get?

Let Them Understand Reviews Are a Thing

You’d be surprised to learn how many customers would leave a review if they knew they could or if they knew where to. Sometimes, you need to educate your customers on how the review process works when they do business with you. Do you have the customer’s email address? Take advantage of that and communicate. Your educational email doesn’t even need to be anything more than a two min read.

If you talk with your customers, you can help them learn how to leave a review on what is to like or dislike about your site. Facebook and other social media outlets allow you to use your presence in many ways. Maybe you could share a post for them to see.

Do you have a blog? That’s another one of your top options. This blog, for example, is teaching you how to tap into the potential of online reviews. Why not use your blog to make a post about leaving a review. You don’t always have to be promoting your services or trying to improve your market share.

Make Sure Your Services Are Worth It

Do you know that you don’t always have to ask for a review? The services you provide are a reflection of your brand. You can have a beautiful site with the best search algorithm in history, but your service still tanks your sales. Some businesses get all the page reviews without even asking, while others wonder if their product is being used.

Online reviews come from the kind of customer who feels driven to speak on the customer service received. A company can create that drive in a good way or a bad one. Which business do you want yours to be in that equation? If you look at review sites for social proof, for example, you can see the kind of persons who write a review. They are either very happy or quite upset. There are exceptions, but these are the most vocal of consumers.

Consider what your core offering and terms of service are. Try to go above to make customers more than content. If you sell car parts, for example, maybe you can offer free installation and even free air freshener. High-quality service creates customer advocates and more favourable feedback on your website.

Don’t Ignore Negative Reviews

If you’re the type of person who loves to block out negative energy, that’s not a bad thing. However, your brand image may take a beating over time if you take that approach. Imagine what happens when potential customers know that you don’t even try to help those who used your service or product and didn’t like it.

Instead, consider implementing a recovery strategy to improve the outlook of unhappy customers on your company. Sometimes, the customer is wrong. Consumers may violate the terms of service, use the product wrong, or misunderstand the service. However, it’s your opportunity to turn a bad experience into a good one. Who knows? You could even use your service recovery plan as a marketing strategy.

Do a quick Google search on service recovery for some pointers, but the idea is to offer something of value to increase the trust of unsatisfied consumers. Invite customers to contact you if they have a great experience or a bad one. Be sure that your website has a “contact” us page, and ensure that the information on it stays current.

Note that you don’t even need to wait for them to reach out about what they didn’t like. You can respond to negative product reviews to show your dedication. Use Google or your favourite search engine to find third party review site alternatives that may have valuable feedback.

Social media platforms, such as Facebook, can also help you to find out about the general customer experience too. A customer is way more likely to post about a frustrating experience than to email your management team about it. If you can find such posts and be the first to respond, others are going to take notice, which improves your public perception. You may not realise this, but your actions are marketing tools in this way.

Refer to customers who leave a negative review by name. Email the customer or call if you can too. Finding the review is good, but what are you going to do about it? Ensure you get all the necessary information on what happened and what the disgruntled person didn’t like. Execute your service recovery plan and ask the customer how you can improve too. Your online reputation can improve immensely from this.

You don’t even need to ask for reviews again when you handle the recovery experience well. There’s social proof that an upset customer can be a problem, but those who are taken care of well can become a partner of your business, where favourable press is concerned.

Don’t Ignore Your Online Presence

Your online presence can indicate the kind of customer reviews you should expect. That’s why your business needs to stay aware of what customers and onlookers think of it. Get involved in all the social media platforms, and give the public a chance to speak.

Of course, social apps don’t have the rights reserved to freedom of expression, so employ Google to try finding out what the consensus is everywhere. The search results can teach you a lot. Maybe you need to modify your best practices. Alternatively, you may need to strengthen your email marketing campaign. You may even find that persons think your website is outdated, and it’s time for an upgrade.

Don’t leave your reputation to chance, as you can give your company a competitive advantage and get favourable customer reviews. If you don’t have the time to comb through the internet the way you’d like, use management software to link to the platforms you want.

Doing so is likely going to cost you, but the brand image reward is worth it. Remember to go through the privacy policy of any management system you implement, as you don’t need it to share your information unwillingly.

When the system identifies a negative customer review, you can observe the feedback and try to improve. It’s like reviews allow people to share free business tips without your asking. Retain the favourable parts of the experience and work on the weak areas. If you can, try to get an email address for some of the customers, so you can contact them and discuss both the great and bad experiences.

Be the first to find out what kind of feedback persons are leaving about your business on any site, so you can incorporate the customer reviews to help your company grow. You may even get some marketing and sales insights while you’re at it!

Implement a Review Incentive

Many sites increase their product reviews by offering an incentive. If you can give a customer something valuable for an online customer experience review, your company is going to notice a spike in feedback. This is something else that your business can mention in your email marketing campaign too. Please don’t do anything to tamper with the process as customers leave reviews on their customer experience. Let them know it’s OK to leave positive reviews or negative ones.

Allow them to opt-in to email communication, so they can choose to have you respond to negative reviews via an email address.

Tackling the Common Questions

It’s almost time to wrap this up as if it’s the ending of your favourite rom-com. Unlike a rom-com, though, there’s more to learn from this blog. Before riding off into the sunset, there are four questions that company executives love to ask. So, here are some concise answers.

How Can I Improve My Online Reviews?

Pay attention to your online presence, provide top-notch services, teach your customers how to leave a review, and offer an incentive at times for feedback on the experience.

How Can I Get Reviews Fast?

While you should let reviews take their course, you can do a couple of things to speed up the feedback process. You can try bundling an opt-in customer experience review system to product surveys. Alternatively, you can think of a valuable incentive and let it do the trick.

How Do I Stop Bad Reviews Online?

A positive review is a blessing, but a negative review isn’t necessarily a curse. The recommended way to stop the bad ones is to acknowledge them. Your business needs to understand what the problem was, so it can be corrected. Was it subpar customer service? Was the product defective?

Set up a recovery plan to take a customer from disgruntled to happy and execute it. Go the extra mile to find the bad reviews, even if that means checking review sites manually or using a review management system.

How Do You Politely Ask for a Good Review?

While there are ways to do this, you should never try to influence a customer’s decision this way. Let the person give honest feedback so you can understand what you do well and what you don’t

Five Reasons Video Production Is the Best Method of Advertising

There is almost no way around technology nowadays. We are always surrounded by digital information, bombarded with new things to do, old things to learn from, and advanced things to try. Since we are heckled with information every day, few forms of advertising positively affect businesses’ relationships with consumers.

One marketing strategy stands out, though is video production. The thing about this form of brand promotion is that it works! (68% higher engagement than image and text)

Here are some reasons video advertising stands out among other marketing techniques… and how it can help promote your brand.

Videos Are Easy to Convey Information

Almost all Internet users encounter and watch videos online, and they generally like them. Videos can be featured on multiple online platforms, making them accessible to almost all Internet users. Plus, videos combine audible and visual elements to convey information.

Consumers also tend to reject dull, long written passages about the benefits of a service. It is much easier-and quicker- to have someone else tell them about what a business offers. Therefore, not only is it easy to insert information into a video, but chances are that consumers want to watch it.

More Technology Means More Videos

Videos can go on almost any online platform spanning from social media to websites to email. As technology grows, and the number of platforms increases, videos are going to find new homes to display themselves.

Additionally, new platforms, programs, and apps make a point to have video accessibility. They work to ensure that videos run smoothly for viewers, a great advantage for video advertisers.

Anything Can Go in a Video

Videos have the power to pull people into another reality, another way of thinking, and another perspective. The reason for this is that videos feature anything you want. Video creators construct what is displayed, explained, and presented. The beauty of it all is that your video can range from straightforward explanations to intricate demonstrations (although you may not want to do this for your advertisement).

You Can Compute Video Views

Other marketing strategies are difficult to track their effectiveness. Video advertisements stand out because several applications, which are mostly free, can track the number of views, how many people watched the video all the way through, and other distinctive statistics that help improve your overall marketing strategy.

Qualities of an Effective Video Ad- And How We Can Help You Stand Out

Usually, people on the Internet are looking for entertaining information fast. Given the high speeds of the Internet and online activity, people become more impatient to absorb content. For this, the most effective video advertisements are quick, engaging, and informational. Videos under two minutes tend to attract more viewers.

Unsure of how to start with your video production marketing strategy? Perth Digital Edge has an expert marketing team that understands the trends and how businesses can attract customers. Plus, we have a talented group of video creators that can help you make a cutting-edge video that boosts your brand.

Build Your Brand with Facebook Marketing

Have you been thinking about becoming an entrepreneur? Of course, you are! You have a brand, which means you have a statement to make in the market. You may ask yourself, how do you get your foot in the door? Let me be the first to tell you – Facebook marketing is the doorway to your company’s financial success.

Why Facebook Marketing?

What better way to build your own brand than with one of the most visited websites in the world! In fact, Facebook ranks as the sixth most popular website, according to Alexa. There are almost 3 billion active users, which is nearly half the human population!

However, it’s not that easy. It costs time and money, and spending hundreds of dollars for a few clicks is a risky business. There are so many competitors out there. How do you stand out from the faceless crowd of corporate brands? I have just the solution to your problem.

Perth Digital Edge – “Your Ally in the Digital Space”

If Facebook marketing is the door between a start-up and success, then Perth Digital Edge opens it for you! Digital media and marketing are made easy with this project, thanks to Ben Tippett, the Managing Director. You get quick response time and professional service with proven results.

How They Build Your Brand Recognition

Let’s talk about what this company can do for yours. They bring creativity, innovation, and productivity through their business goals. If you want to build your brand, Perth Digital Edge has a team of experts who can help you. They offer the following services:

  • Digital Marketing
  • Website Design
  • Digital Services

With digital marketing, you get specialists in search engine optimization (SEO). It means they can increase the website traffic of your brand through Google searches. You can also use their website design to build your brand online. With their digital services, you can use their copywriters, graphic designers, video producers, and photographers. You can even develop your app for your business! More importantly, the company offers Facebook marketing.

Perth Digital Edge understands the importance of digital space with Facebook. You want to build your brand, but everyone else takes up too much space. Not a problem. Perth Digital Edge gives you the digital space your brand needs. Think of it as a busy parking lot on a Monday, where all the spots are taken. With Perth Digital Edge, they save you a nice free space. Now that is convenient for you and your brand! Now everybody sees advertisements for your business.

Successful Brands Did It – So Should You

Don’t just take my word for it. Ask Clay Foster of Bears Fencing & Ahmed Jahanzaib, a general manager with 30 years of experience in security service. They truly believes Ben Tippett is a great project manager, and if you try out his services, you would walk away thinking the same thing.

The results speak for themselves: Perth Digital Edge builds your brand like no other, especially with Facebook marketing.

The Benefits of Using Professional Photography

A picture is worth a thousand words and a hundred memories, so why not make it a perfect shot? If you want to start a business, your website needs pictures that perfectly capture your brand. Visual storytelling is a universal concept we all understand, especially for businesses.

If I’m a potential customer and I see a stock image, it tells me you aren’t even trying. It seems like it’s not worth paying for a photographer, but trust me, it is. You only make one first impression, and a beautiful picture sells the story of your brand.

What Photography Services Can Do for Your Business

First and foremost, social media allows you to share these photographs. Technology is a great way to reach an audience in the 21st century, so use it to your advantage. It also makes your business look professional. Again, if I’m a potential customer, your presentation tells me everything I need to know about you. I want to see clear photos with creativity. It tells me if you take it seriously enough, then I should as well. It’s also cost-effective since you gain free publicity through these photos. No matter how much you pay for a photographer, it’s well worth the long-term investment.

The good thing is you don’t have to do it alone. You need a professional photography service, but where do you turn to? A high-quality look matters an excellent deal for your business. If you want a professional artist, we can help turn your brand-scape into a work of art.

Perth Digital Edge – Let’s Talk About Photography

We are a digital marketing agency that prioritizes growth and success for startup’s to established companies. Among our digital services is a team of professional photographers who understand the importance of your product. We can do photography for architectural, commercial, and industrial reasons. At Perth Digital Edge we even take pictures of pets, not to mention the headshots of people.

Website content development is one of our specialties. Believe me, Our photographers work at a professional level. They can make your website look great with images, in addition to we can help with plan the fonts, copy, and colours. All you need to do is give Perth Digital Edge the creative vision you are look for, and we will paint the canvas to your liking. We can also give your brand a visual identity with brand and product photography.

You only need to get in contact and make arrangements and we will send a team to shoot. Viola! Your brand has visual appeal.

Consider the Benefits of Professional Photography Service

Did you know businesses with creative photography have a conversion rate of up to 80%, in comparison to businesses without it? The statistics speak for itself! Perth Digital Edge gives you and your brand power through photography. A great photo allows me to get to know you and what you stand for. Allow me to say, if you want to buy appeal for your brand, you need eye appeal. Consider Perth Digital Edge to engage your clientele with professional looking photography.

What You Should Consider When Finding the Best Photography Services

You want to take a good picture of your product, but you need a professional to do it. What should you look for with photography? A profitable startup business needs brand awareness through digital media.

We suggest you find a photography service, but not just any company, you need to find the right one for your brand. You need photography that is professional, reliable, and dependable. Let me help you out.

I know just what you need. After all, pictures sell products, and you need good pictures for good products.

Here is What the Best Photography Services Provide

You should look for a photography service with technical proficiency. If you want to take a picture of your product, you need high-quality tools to capture the colour and clarity. Get a photographer who knows how to use the lens and camera.

You should also strive for creativity. A photographer should control the camera, not let the camera control them.

They should understand the right angles, the amount of light, the contrast of colours. Make sure they edit post-production efficiently since you don’t want to pay for a blurred photo. Who wants to buy a product when they can’t even see it?

With all this in mind, how do you go about choosing the right photography service? I can make your decision easier. There is a digital media company with the best photography service available, and they are quite affordable.

Perth Digital Edge

You should consider Perth Digital Edge for their excellent photography service.

Their team of professional experts has years of experience. They meet your photography needs with the latest state-of-the-art equipment, so every picture is clear, colourful, and concise. Service is quick and easy. If you want to take a picture for marketing purposes, you can contact us today. You don’t need to worry about a cameraman struggling to fix the tripod, because we provide a professional service.

Perth Digital Edge offers branding, product, and portrait photography, in addition to website content development. You can arrange photoshoots at your home or workplace. Wherever is convenient for you, we’ll handle anything. They arrive at the scene to give you a fresh perspective on photography. If you want to experience online growth, let us take a few pictures, and watch it expand across social media.

A Picture is Worth a Thousand Words and a Thousand Bucks

An excellent photography service should provide your product with creativity. You need a photographer with technical expertise and years of experience to truly capture your brand’s visual image.  Our photographer knows how to showcase you and your company correctly. Too often, you might run into photographers who take pictures at a wrong angle or with a blurred lens. They might not even understand the product you’re trying to sell. On the other hand, At Perth Digital Edge we understands the importance of pictures for your products. If you want to bring in potential customers with excellent image quality and creative design, give us a try today.

The Importance of Video Production in Business Marketing

What is Video Production

Typically, print and digital ads are the first to come to mind when you think of business marketing approaches. Did you know that more and more businesses are looking at video production nowadays?

Video production is an opportunity for companies to show video footage of what their company can do.

Sometimes, having video footage ready can help potential clients decide whether to go with a particular company or not. Studies show that there is over a 70 percent higher engagement rate with video in comparison to other mediums.

Benefits of Video Production 

For many businesses that have been around for years, it might seem unnatural to take the time to invest in video production. However, there are ample benefits that both new and old businesses can benefit from.

What can a video of your company and service do for your business and potential customers?

Services

The best way to showcase your company’s offering is through video. This can be a combination of moving and still photos and segments. While words can describe your service offerings, sometimes it can be hard to fully express it. Why not do it through a video production?

Build and Grow Your Reputation

There is something to be said about having a video production to market your business. Not only does a video production market your business, but it can also help build your brand recognition, as well as your reputation.

Grow Presence

When you create video content that is then marketed on a business social media platform, it can be shared repeatedly. What does this do for the company? It creates a flow of engagement that can direct potential and interested customers to your website or landing page. Creating unique content that could result in trends can also help with brand recognition. Videos have been known to help companies demonstrate their strength and their skills.

Stay Competitive

For businesses to thrive and succeed these days, strategic and competitive marketing is essential. One way to achieve this is to create video productions that highlight your company’s strengths, services, and accomplishments.

If these are not enough to sway and demonstrate the benefits of video production in business marketing, consider reaching out to a digital marketing agency. For example, consider Perth Digital Edge, a marketing agency that deals in the creation and consultation of marketing products.

Marketing Your Business for Success 

Given the precarious times, it is essential to find unique ways of creating content that can reach the masses. Creating a promotional video allows not only exposure, but it allows you to remain relevant amongst your competitors and current and new customers.

It is essential that when it comes to promoting your business, all avenues are considered, and this means considering a video production of your brand.

Are you hesitant to pursue digital marketing because you aren’t technologically savvy? Don’t worry, digital marketing companies such as Perth Digital Edge can help businesses every step of the way.

Do not let your brand and business miss out on the possibilities that come with video production; start marketing your services and goods today.

Power of Facebook Marketing For Product Launches

Facebook Marketing – What is It?

If you are a company or brand, something you should be aware of is Facebook Marketing. This collection of paid advertisements is essential for companies looking to gain exposure and customer engagement.

By taking the time to market with Facebook Marketing, you can gain both paid and organic boosts for your company and brand presence.

How to Use Facebook Marketing for Product Launches

Do you have a new product you want to market? Is there a new item you want to current and new customers to benefit from?

When using Facebook Marketing for a product launch, the following list is going to ensure the success of your product launch.

  • Pick an audience – who do you want to have your advertisement targeted to?
  • Create giveaway – if you are marketing a new book or article, consider running giveaways to existing followers to build the hype.
  • Landpages and call to actions – create message and content that has a purpose, whether it is to engage with potential customers or sell a product.
  • Be open to feedback – a product launch can sometimes take more than one attempt – consider having a few soft launches before the major launch!
  • Know your geography – with Facebook Marketing, you want to have your product be geo-specific. Why? Product launches have been known to be more successful when launched locally.

These five steps can help ensure the success of a product launch with Facebook Marketing. Not sure if you are comfortable or know how to do the following steps? Consider Perth Digital Edge. As a digital marketing agency, we can ensure traffic to your business, whether on your website or social media platform.

Benefitting from Facebook Marketing 

One doesn’t have to be an influencer to know that there are ample benefits with Facebook Marketing.

What are they?

  • They have a broad range of potential customers and clients
  • With Facebook Marketing, you can be B2B or B2C, again expanding your horizons and reach.
  • Target your competitors’ clientele.
  • Direct traffic to the company site or landing page
  • Build brand recognition

These are just a few of the benefits that Facebook Marketing has on an overall scale. The possibilities are endless, especially with the many customization features available on the Facebook Marketing platform.

Smart Marketing for Product Launches

For many businesses, or rather, old school businesses, the thought of using Facebook or social media may seem daunting if not irrelevant; however, on average, Facebook logs-in over 1.69 billion years a day. Imagine if you could get a fraction of that for your business?

Enter Facebook Marketing. This is a budget-friendly, customer-focused, and easy to use marketing solution to launch your product.

Those who may not feel entirely competent in their social media and digital marketing skills can always turn to a digital marketing agency such as Perth Digital Edge. As a one-stop-shop, Perth Digital Edge can help boost your return on investment.

Still wondering how Facebook Marketing can help your product launch? Perth Digital Edge can help you can improve your brand and business today!

Facebook Ads vs Google Ads

So, Google Ads vs Facebook Ads? Which is better for the business?

It is one of the most asked questions digital marketing experts get from clients.

And the response is – it depends!

Google and Facebook are great marketing platforms for any business. And either one could be better depending on your business!

In this article, we’ll learn more about Facebook Ads and Google Ads and find out which one is best for your business. We will also discuss the opportunities Google and Facebook can bring. So, stay tuned!

Let’s get to it, shall we?

What are Google Ads?

Formerly known as Google AdWords, Google Ads is now one of the world’s most popular pay-per-click advertising platforms.

It’s no surprise as Google is also the most used search engine with 3.5 billion search queries in a day.

So, how does it work?

Google Ads uses an auction system which happens when a user performs keyword research. Google shows your ads to people who might be interested in your business.

You’ll be bidding with other advertisers on search terms and keywords, and if you win it, you’ll have a secured spot in the search engine results page.

Here’s the deal…

To win the “auction” and see your ads appear in relevant search, you need to optimise for Quality Score and bid a certain amount.

The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning.

To obtain a high Quality Score, the following factors need to be considered when creating Facebook ads:

  • Relevance of Google ad to the search query
  • Relevance of Google keywords to the ad group
  • Relevance of the ad to the landing page
  • Historical click-through-rate (CTR) of the ad and its ad group
  • Overall account performance

Here’s the thing…

If you continue to obtain a high Quality Score, Google will reward you with high exposures and lower advertising cost.

Meaning, you’ll pay less, and your ads will be displayed more while maintaining a good position in SERP.

In that way, you’ll get a better ROI!

Why use Google Ads?

Google Ads is one of the most effective methods of paid online advertising. It provides opportunities for business owners in terms of pay-per-click advertising.

Here are a few reasons how Google Ads can benefit your business:

  • Google has a massive reach.

If you want to find information, Google it!

That is the first thing that comes to mind if we’re looking for information. And that’s what makes Google one of the best advertising platforms.

Google handles 2 trillion + searches per year which equates to over 5 billion searches in a day.

That is a massive number! It can bring your business right before the eyes of a big audience.

Among the searches are people looking for solutions to their problems which your business can offer.

  • It allows you to advertise to people who are looking for something specific.

Google Ads is a promising advertising platform because of users’ intent.

With Google Ads platform, you’ll get people who are looking for useful information that can help them in their everyday lives or business.

You’ll get an assurance that your ad displays in relevant searches. Meaning, you will be advertising to people looking for something specific or relevant to your business.

And when you’re ad appear on search results, they will get the best answer!

  • It is a flexible platform.

Google Ads is a flexible marketing platform. It is suitable for small, medium and large scale businesses.

It is also compatible with various marketing platforms and software systems. With Google Ads, you can download campaign data and analyse it using the Excel spreadsheet.

Here’ the thing…

You can also customise your campaign and bid an amount in line with your budget. Meaning, you can allocate your resources and reach the people who can find your ad useful.

  • It uses an easy to understand format.

The truth is…

There are various advertising platforms with analytic dashboards that are not easy to understand, which affects user experience.

Luckily, GoogleAds has an easy to understand dashboard that allows you to find basic information such as clicks, keywords, budget, keywords and more.

Also, it gives you an idea of how visitors behave on the site, which can help you integrate improvements if needed.

What are Facebook Ads?

Facebook is one of the biggest social networks in the world. Millions of people use the platform to look for services and products – the reason why Facebook ads are popular with small and large scale businesses.

How does it work?

Facebook ads are created based on the targeting options. Ads are targeted to user’s location, demographic and profile information.

There are different types of Facebook Ads targeting options such as website retargeting, lead form retargeting, video view retargeting and more.

There are different varieties of Facebook ads which allows you to promote your page, post on your page, actions users took or the website itself.

Facebook ad targeting is also essential to achieve a successful ad campaign. Most advertisers focus on location, age, gender and interest.

So, after creating ads you’ll need to set a budget and bid for each click and impression that you will receive.

Why use Facebook Ads?

Facebook Ads is a targeted form of advertising. It is also the cheapest form of social media advertising – for $5, you can reach 1000 people in an instant.

Here are a few reasons why businesses should consider social media advertising platform such as Facebook Ads:

  • Internet users spend a lot of time on Facebook.

First, let go straight to the facts!

Almost 80% of internet users use social media – to be more specific a lot of people are on Facebook.

Facebook has billions of users, and most of them spend a lot of time on the platform. No wonder most businesses are using the platform for brand awareness, building conversion rate and generate engagement.

And…

Regardless who your clients are, they’re using Facebook. So, that’s one solid reason why the Facebook advertising platform is a promising marketing strategy that can bring your business to success.

  • It drives immediate results.

You can start reaching thousands of people now. And if you’re looking to build your conversion rate and increase website traffic quickly, go for Facebook Ads.

  • It can help you build brand awareness.

If people are familiar with your products and services, they’ll be clicking on your ad when it appears on their page.

Facebook advertising is one way to let your followers know what you can offer. It helps you build your brand reputation, get more engagements and obtain a higher conversion rate.

Facebook Ads vs Google Ads – which is better for your business?

Which is better than the other?

As mentioned earlier, the answer is – it depends!

It depends on your goals and budget. So, make sure to define it before creating a Facebooks ad or Google ad.

So, ask yourself – what are you hoping to achieve?

If you want to generate sales, consultations, leads or anything similar, both advertising platforms are suitable.

On the other hand, if your goal is to promote brand awareness, then social media marketing is the answer. Go for Facebook ads!

Lastly, if you own an Amazon store and want to increase sales, Google ads should be your choice. (though you can use both platforms for best results.

One last thing…

So, what’s the secret to choosing the best digital marketing platform for your business – whether Facebook ads or Google ads?

Make sure to look into these:

  • Identify your audience.
  • Define your goals.
  • Find your audience.

Does it sound easy? Maybe. It takes hard work and dedication, for sure!

So, Facebook Ads vs Google Ads? Which side are you on?

If you need help in choosing the best online advertising platform for your business, reach out to Perth Digital Edge now!

How to Write Good Content for a Website

It only takes 15 seconds to capture the readers’ attention while they are on a website. If your content does not appeal in 15 seconds, then you need to work harder!

How can you do that? Is that even possible?

In this article, we’ll discover the different techniques for writing good content and the importance of high-quality content creation.

After reading this article, you’ll be a content guru!

Hopefully…

If you’re ready, let’s get the ball rolling!

Create original and unique content

Plagiarised content is a red flag on all search engines. If you get caught, you will be penalised by a loss in overall rankings for your website, which means your business loses its chance of showing up on search results.

Originality is one of the keys to creating a good web page. Original ideas make your entire content good, valuable and interesting.

Also, do not ever think of repurposing or rewording some of your previous content. The Google search engine can still detect it!

Reformatting content is convenient. However, if you’re not good at it, the final output may sound gibberish and may irritate the audience, especially if the reader has seen the original copy.

Be concise!

Make sure to keep the website content clear and straightforward. Do not use high falutin words. People may not understand it, which prompts them to leave the website.

Keep the sentences short and simple to maintain good and high-quality content. Two to three sentences in one paragraph are ideal.

You only have a short period to communicate with the readers, so be concise. Stick to the essentials and organise your thoughts accordingly. The inve

rted pyramid approach is worth considering as you go through the content writing process.

Also, If you don’t have something useful to say, don’t say it! In that way, you’ll achieve great content!

 

Avoid grammatical errors

Grammatical errors make the web page look untrustworthy and the content poor. And dumb! It also makes the entire business less credible and may also distort the brand message that you want to convey.

Take out the passive voice and make sure that commas are in their right places. Make sure to leave a good first impression by keeping your web page grammar and error-free.

Anyway, there are various tools that can help you overcome such an issue. You can use Grammarly, Hemingway, Ginger, ProWritingAid, etc. You can also consult other resources for practical website content writing tips.

Also, grammatical mistakes are a no-no, especially if you’re rooting for SEO optimisation. So, watch out!

Write like a human

One of the most effective writing tips in content writing is – always sound natural. Write in a conversational tone and make your readers feel important and valued.

It makes your readers feel like you know them in person. In that way, you can also build a trusting relationship with them.

Conversational writing is also to your advantage as a writer because it is more tolerant of grammatical mistakes.

The readers will also feel more involved and connected if they’re reading something conversational rather than formal writing.

So, if you’re a reader… would you prefer to read a boring manual on how to set up a smart TV or something engaging that tells you what to do exactly?

Share your answers below!

Be accurate

Can you imagine the damage it can cause to your company’s reputation if you inadvertently write inaccurate information? It could become a serious issue that can hurt the reputation of your business.

The main focus of website content writing is accuracy rather than showing expertise. Readers will be more hooked to your content if the information is fair and accurate.

Do your research before writing the content. Add a few links from credible websites to support the information that you have shared.

Keep in mind:

Credit your sources.

Website content writing also looks impressive if you add some statistics from credible sources.

No hard-selling!

People read content because they want answers. They know what they want, and they don’t want you to hard-sell your services to them.

Hard selling is irritating to readers. That is a fact! One way to stop the hard selling craze is to do the opposite – soft selling.

Soft selling tactics involve showing the benefits readers can gain if they decide to use your services. In that way, you can gain their trust and build up your reputation.

Unfortunately, soft-selling content may not work with other readers. But they’ll come around later. So, you don’t need to worry too much.

Create engaging content

The truth is… it is hard to define engaging content because of different content marketing perspectives.

For this article, let’s make it simple.

Engaging content means creating something that triggers a measurable response concerning your content.

Meaning, you need to create something, new, unique and impactful to your audience – one of the secrets to successful content marketing.

It also includes writing an informative, interesting and creative introduction that will prompt the reader to finish reading the entire page.

You can also add images, videos and other visual graphics to make the content appealing and interesting.

Focus on creating the perfect landing page

The landing page is what your readers see first when they click on your website. It is also an indispensable part of website content marketing in terms of lead generation.

Think of the landing page as a summary of all the services that you can offer and its benefits.

It should also include other elements such as reviews from your previous clients, images, videos, images, CTA and a unique selling proposition.

So, lay it out correctly!

Get to know your audience

Think about it… how can you write good content without knowing for whom it is? It makes perfect sense, right?

You can’t hit the target right if you don’t know where it is.

So, know your audience first. Find out important information such as age, gender, profession, hobby, interest and other details related to your niche.

In that way, you can easily come up with relatable and valuable website content.

Be consistent

Update your readers regularly. If you have a blog post series, publish new and fresh content regularly. Blog posts also give you the opportunity to interacts with your readers through feedbacks and suggestions on the comment section.

You’ll be surprised by the influx of visitors on your site because of continual blog post updates and interactive blog posts.

Anyway, it is also an effective way of letting your viewers know that you are always thinking of them despite any situation.

Remember these when writing for a website/blog posts:

  1. Take out the unnecessary words.
  2. Give all the important information.
  3. No hard sell, instead, focus on gaining trust.

Final Say

Now:

Website content marketing and content writing is not as easy as you think. It is a meticulous process that involves following a few rules and tips that can help you achieve the best website content.

It also requires hard work and passion. But, promising results await in the end.

Lastly, always remember to keep your readers interested in every piece that you write.

If you would like some help creating high quality content for your site please find out more here

How to Advertise on Facebook

Okay, I’m not surprised why you’re here. You want to get the best answer to these questions: how to advertise Facebook or how to monetise a Facebook page.

You have come to the right place!

Facebook is one of the world’s largest networks, with billions of users all over the globe. It is no surprise digital business owners are using Facebook for advertising.

Frankly, Facebook advertising is not as easy as you think due to its ever-changing algorithm. On the other, if you know some of the secrets to using Facebook for advertising, you’ll be leading the game!

So, do you want to learn how to advertise on Facebook? If so… let me show you!

Facebook Ads – the backdrop

Facebook ads are created based on users’ location, demographic and other information available on Facebook.

It is important to define your campaign objective and take advantage of the custom audience feature when creating a Facebook ad campaign – from there you can naturally work your way up to the top.

Moreover, there are other things you should ponder before creating Facebook ads:

  • What is the budget?
  • For whom is it?
  • Content such as videos and photos to be featured on your first ad

7 Easy Steps for Facebook Advertising

Now:

If you already have a Facebook page, move to the following steps:

Step 1: Log into Facebook Ads Manager

To get started, log into Facebook Ads Manager and choose your objective. You’ll see at least 11 marketing objectives including video views, lead generation, conversions, and more. It is important to choose an objective that is in line with your goals to achieve a successful campaign. Facebook recently combined Ads Manager and Power Editor for you to easily create and monitor ad campaigns.

If you’re done with step 1, let’s move to step 2!

Step 2: Set up your ad account

If you’re new to Facebook advertising, click Set Up Ad Account. After clicking, you’ll be prompted to a page that asks details for setting up an ad account. Enter your country, preferred currency, time zone, and then click Continue. Make sure all the details correct as changing it later requires you to get a separate account.

Step 3: Name the ad campaign

Name the Facebook ad and set up AB split testing to refine your content and advertising strategy. You can also have the option to turn on budget optimisation which is useful if you have multiple ads.

Step 4: Choose the target audience for your ads

Select the target location, age, location, gender, and language. Watch out for the audience size locator while filling out the information as it gives you potential a reach and estimated number of page likes. Anyway, those are estimates, not guarantees. Don’t get your hopes up too much.

Moreover, you can also use the customize audience feature to make your target more specific. With a custom audience, you can easily reach a new fans or promote your product or services to an existing audience.

Now:

Effective audience targeting is a must to maximise ROI. There are two fields that you need to choose and understand when advertising on Facebook:

  • Detailed targeting: You can get more specific by including and excluding people based on demographics, interests and location.
  • Connections: You can target or exclude people with existing connections to your Facebook page. If you want to reach a new set of audience, choose “Exclude People Who Like Your Page” or to promote new offers to an existing audience, choose “People Who Like Your Page.”

Step 5: Choose your ad placement

The simplest choice is to use Automatic Placements when advertising on Facebook. In that way, Facebook automatically places your ad across platforms, which means that you’re likely to get more engagement, video views, conversions, etc.

Moreover, you can also place your Facebook ads in specific locations with the following options:

  • Placements
  • Platforms
  • Device type
  • Specific mobile device and operating system

Step 6: Decide on the budget for the ad campaign.

You can choose from daily to lifetime budget and the dates to begin and finish your ads. You can also customise your campaign budget by choosing optional cost and bid control.

In other words, you can pretty much get all the details of how your money is spent through the budget options.

Since running your ad costs money, you should serve it when you think your target audience is active on Facebook, but you can only do that if you have chosen the lifetime budget.

When you’re happy with the selections and audience size indicator, you’re done with step 6. Click Continue!

Step 7: Create your ad

Finally! You can now create your ad. Choose the ad format depending on the campaign objective. Enter the texts and other media components.

Make sure to preview it on various devices. If you’re happy with it, click Confirm and wait for the confirmation email from Facebook.

Final Word

Knowing the ins and out of Facebook advertising and creating Facebook ads gives you a great advantage when competing with other brands.

You can micro-target your audience based on interests, behaviours, demographics, ages and location. Also, you can target your competitors’ audience.

Moreover, Facebook advertising also gives you the opportunity of creating ads that are specific to your objective and budget. Facebook ads also allow you to remarket your brand and boost the reputation of your brand.

So, get started now!

If you need help in creating and managing your Facebook ads, contact the team at Perth Digital Edge today!