Fremantle Roofing Services
Digital Marketing + SEO
Perth’s Best Roofing Services – How this roofing giant achieved its #1 position in the market with customised digital marketing.
The Big Problem
As one of the best Roof Restoration suppliers in Perth Australia, Fremantle Roofing Services is well-known throughout WA. Being a services-based business in Perth, It was important for FRS to have a powerful online presence. Unfortunately, Fremantle Roofing Services had no digital presence, an underdeveloped website, and no digital footprint.
With more competitors shifting online and other related companies incorporating digital into their marketing strategy, Fremantle Roofing Services needed to ensure they also could be found online when people were looking for the best Roofing professional In Perth. That’s where PDE came in.
For a company that has zero market share online, we had to build a digital marketing campaign for this brand from scratch. Over time we implemented a 5-stage online marketing strategy.
This was made up of a digital marketing video, an SEO strategy, Backlink building, Google ads optimisation, and eventually a completely new website design.
Our ongoing SEO work resulted in real success over the years, with all of their target keywords ranking extremely well. This has led to significant improvements in organic conversions to the point that they no longer used google ads and an increase in both web traffic and enquires. Each year has brought in bigger and better numbers for this business.
What We Did
Initially, the owners came to us with just video production in mind. Based on Fremantle Roofing Services “customer search intent” we created an informative and insightful marketing video (see below) to speak to their target audience in a way that words never could.
Initially, the business had an underperforming Google Ads campaign. While the team was building out other marketing channels we used google ads for quick ROI wins.
Our initial campaign build came from targeting 3 main areas in the roofing game – restoration, cleaning, and repairs.
We focused our campaigns on return on ad spend (ROAS) rather than conversion rate, as our goal was to deliver high-value Leads. We also placed a significant focus on increasing search impression share to restrict competitor access to keywords. This was key in making sure we weren’t leapfrogged by the competition.
Hiring an SEO consultant takes the stress out of website optimisation and marketing your business to get back to what you do best: running your business. From keyword research, keyword mapping, backlinking and everything in between, we optimised the website to attract more traffic and conversions by ranking high for the top search terms in the industry.
After a google update that focused on UX/UI was introduced the decision was made by our SEO team that a new website was required to get better organic results. The web design team at PDE built out an exceptional design that was built with user experience and user interface in mind for a smooth customer journey.
Check out the
YouTube Video Ad
Increased website traffic
Due to the strategies put in place year on year, there is a 118% increase in traffic.
Higher Position In Google
Due to a continual SEO effort of the team at PDE this site can now be found in the top 3 for over 90 keywords of value in Perth WA. Over 50 of these terms have a search volume of over 200 searches a month.
3x More Quality leads
The Exceptional design that was built with user experience and user interface in mind for a smooth customer journey saw an increase in quantity and quality of leads and enquiries seen after the new website went live.
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