How To Choose The Best Website Theme
How to Choose the Best Website Theme: Three Tips from the Marketing Experts at Perth Digital Edge
Do you know how to choose the best website theme for your e-commerce business? Some people just pick the first choice that catches their eye, but that lack of a design strategy may be detrimental to your business in the long run.
Many people believe that website themes don’t matter. They blindly choose the first one with pretty colours or something they find pleasing, and that’s it. They don’t use any forethought, and as a result, their website performs poorly, with low numbers of site visitors, high bounce rates, and few conversions.
The bottom line is that the type of website theme you choose will directly impact the growth and success of your business.
Keep reading as our Perth Digital Edge team walks you through the best methods for choosing a website theme, including three of the most important characteristics your website should have. We also briefly discuss two of the best premium themes we recommend for e-commerce business owners.
What Is a Website Theme?
The theme of your website is its overall style, layout, and aesthetic, including the colour scheme, fonts, designs, typography, headers, footers, graphics, and so on.
A website’s theme is the first thing potential customers see, so it creates the first impression of your brand. That first impression may determine whether a visitor patronises your business or goes to your competitor instead.
Why is it so important to choose a great website theme?
To choose the best possible website theme, you need to understand how your selected theme affects more than just your brand’s visual aesthetic. Here are the reasons why picking the right theme is critical to your e-commerce site’s overall success:
- An overly complex, poorly designed, or “all-in-one” theme will slow down page-load speeds and rendering
- Website themes without frequent updates and patches have poor security and are vulnerable to hackers
- A fast, lightweight theme with simple design elements improves user experience
- Slow, poorly designed websites will fail to rank on the first pages of the SERPs (search engine results pages)
How to Choose the Best Website Theme for Your e-Commerce Store
Let’s take a look at the three most important characteristics of a website theme.
Selecting the most suitable layout for your brand will help you boost traffic and increase the average length of time visitors stay on your page.
1. Pick a responsive, mobile-friendly theme
Finding a high-quality, responsive design should be first on your list when choosing a website theme.
So what is a responsive theme? A responsive website will automatically resize and reformat itself to accommodate different screen sizes, whether the visitor is on a laptop, mobile phone, tablet, or desktop.
Because over half of all online searches originate from a mobile device, having a mobile-friendly website is vital. More people now own smartphones than desktop computers. Google has made mobile compatibility an increasingly important ranking factor in the last few years. In fact, Google indexes mobile sites instead of desktops.
If you’re starting to build your website from scratch, we recommend taking a mobile-first approach. That means creating your mobile site first, then expanding on it to create the desktop version. It’s much easier and ensures that your site will rank higher for mobile compatibility. Doing so will strengthen your brand’s online presence and rank it higher in the SERPs.
2. Consider your colour scheme
When selecting a layout for your website, colour scheme and palette are vital considerations. We recommend choosing colours that align with your businesses’ logo and brand design. Doing so creates a cohesive, professional look, and customers will subconsciously associate those colours with your brand and image.
If your logo features a neutral palette, try to include small pops of colour (perhaps on the CTA buttons or menu) to draw the eye toward the essential features. If you’re unsure where to start with colour schemes, our web design experts will help you find the best option to enhance and complement your website.
3. Choose an SEO-friendly theme
Your website’s theme should be lightweight and compatible with SEO best practices. The key to success with an e-commerce business is reaching your target audience, which you can do organically or with paid advertisements. Search engine optimisation plays a large part in your brand’s overall success and visibility. Even if you have a dynamic, visually appealing website, you’ll have trouble achieving enough visibility and growth without using SEO.
Be sure to use ethical, “white-hat” SEO techniques. Never use paid links, link spamming, keyword stuffing, or the like. Instead, fill your site with helpful, relevant content using keyword research. In addition, you should focus on improving user experience, building up your backlinks, and updating old content.
Our Top Two Picks for a Website Theme: Avada and YOUtheme
Although plenty of free themes is available, choosing a premium theme is often the best choice. Of course, premium themes cost money, but the results and benefits you will get are worth it.
In addition, free themes are often clunky, outdated, and full of code bloat. At Perth Digital Edge, we’ve tried virtually every theme out there, and our top two pics are Avada and YOOtheme. We’ll give you a quick review of the best features you’ll get from these two themes.
YOOtheme has a high level of mobile compatibility. It’s got everything you need to make your website unique and engaging, including a vast library of pre-built layouts for easy content formatting. You can even combine and mix formats to create your own custom design.
With its simple, user-friendly page builder tool, even a novice designer can produce unique, responsive layouts that will keep site visitors browsing for longer and help boost conversion rate optimisation outputs.
Avada is a popular theme with over 600,000 current users. This mobile-friendly theme boasts many valuable functions that make it an excellent choice for any e-commerce store owner. The Avada developers consistently produce updates and patches, adding newer, more advanced features to ensure that it remains a competitive option for e-commerce site owners.
Some of Avada’s best benefits include:
- Comprehensive user support options
- Large selection of vertical menu and navigation options
- Custom page-builder tools with drag-and-drop options
- Pre-built templates for quick-and-easy page building
- Extensive library of transitions, effects, and design elements
- Support for many popular plugins
- Flexible, mobile-friendly theme
How to Choose a Website Theme for Your Business
When it’s time to select a website theme, the sheer number of options can feel overwhelming. However, try not to be cavalier with your decision. Your chosen theme will have a direct impact on the overall performance of your website, so be sure to think carefully before making a selection.
If you’re stuck or need some help, the Perth SEO experts at Perth Digital Edge can help you choose a website theme that will complement your brand and include the features your site needs for optimal performance. We offer a range of web design Perth services, including SEO, content management systems, content creation, and more.
Related post – How To Build A Website
Also Read – How To Make Sure Your Website Is Mobile Friendly
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