Top 10 Tools for Conducting a Comprehensive Technical SEO Audit
Optimising your website with a technical SEO site audit is crucial for digital marketers, but manually conducting the audit can be a tedious and time-consuming process. To streamline the search engine optimisation process, trusted technical SEO audit tools are available to help identify and resolve website issues that can impact search rankings. To save you time and effort, we’ve compiled a list of the top 10 technical SEO audit tools that every digital marketer should be aware of. In this list, we’ll delve into the key features of each tool, explain how it can make your website more search-engine friendly, and provide instructions on how to access them.
10 Best Technical SEO Audit Tools
Google Search Console
Overview: Google Search Console is a free tool provided by Google, designed for marketers, web developers, and website administrators to monitor their website’s presence in Google search results with ease. With this tool, users can gain insights into their website’s performance, track search queries and clicks, detect and fix website errors, and much more.
Features & Benefits: Google Search Console provides a range of tools and reports to help users identify and diagnose common technical SEO issues. With this free tool, users can ensure that Google’s web crawlers can access all pages on their site, verify that new pages are being indexed as expected, and receive alerts for indexing or spam issues. In addition to its technical SEO features, the console also allows marketers to review their website’s entire backlink profile and track their keyword rankings on the search engine results pages (SERPs). With this comprehensive set of tools and insights, users can gain a better understanding of their website’s performance on Google and make data-driven decisions to improve their search engine presence.
Pricing & Access: Accessing Google Search Console is completely free! Simply follow the instructions on the link provided above to get started. With just a few steps, you can set up your account and gain access to a range of powerful tools and reports to monitor and optimise your website’s search engine performance.
Overview: GTmetrix is a reporting and performance analysis tool that can alert you to technical issues on your website that might affect site speed and user experience. As Google places increasing emphasis on user experience as a ranking factor, it’s important to ensure that your website is optimised for quick loading times. Research has shown that improving loading times and other user experience factors can lead to positive impacts on search engine rankings. With GTmetrix, you can gain valuable insights and recommendations to help optimise your website’s performance and improve your search engine presence.
Features & Benefits: GTmetrix collects performance data from your website and runs it through the same rules as Google PageSpeed Insights and Yahoo! Y Slow. It then provides you with a performance score and indexed rating, relative to other users on the platform. This allows you to objectively measure your page speed and compare it to other websites. Once you have this information, the next step is optimisation. GTmetrix helps you visualise how page load times connect to total page size and the total number of requests, so you can identify the best strategies for improving user experience on your website. With this data, you can make informed decisions to enhance your website’s performance, climb in the search engine results pages (SERPs), and deliver a better experience for your visitors.
Pricing & Access: GTmetrix offers a robust free version of its tool that allows users to monitor up to three URLs. While access to report filters and additional features is limited, this free version still provides valuable insights into your website’s performance. For more advanced features and priority access to the analysis server, users can upgrade to one of GTmetrix’s paid packages. These packages start at $14.95 per month and include remote and hourly monitoring, video capture, and additional diagnostic features. With these powerful tools at your disposal, you can gain a deeper understanding of your website’s performance and take proactive steps to optimise your website’s user experience and search engine presence.
Overview: Screaming Frog is widely regarded as one of the top industry leaders in technical SEO auditing. Its impressive customer base includes major companies such as Google, Apple, Amazon, and Disney. At the core of Screaming Frog’s offerings is the SEO Spider tool, which is a website crawler capable of quickly analysing websites of any size and delivering detailed technical SEO recommendations to users. With the SEO Spider tool, you can identify potential issues that may be holding your website back in search engine rankings. Whether you’re trying to improve website speed, fix broken links, or optimise your website’s structure, Screaming Frog’s powerful toolset can provide the insights you need to make informed decisions and enhance your website’s search engine presence.
Features & Benefits: Screaming Frog’s SEO Spider is a powerhouse of a tool when it comes to technical SEO auditing. It can help you identify and resolve a wide range of issues that may be holding your website back in search engine rankings. In fact, a better question to ask about the SEO Spider might be, “What can’t it do?” With this SEO Spider, you can quickly and easily find broken links on your website, identify pages with poorly optimised or missing metadata, generate accurate XML sitemaps that can get your pages indexed faster, diagnose and fix broken redirect chains, and even discover duplicate pages. Armed with this information, you can take proactive steps to optimise your website’s technical SEO and improve your website’s overall search engine rankings.
Pricing & Access: Screaming Frog’s SEO Spider offers a free version that allows users to crawl up to 500 URLs and diagnose the most common technical SEO issues. This is a great way to get started with technical SEO auditing and gain valuable insights into your website’s performance. For users who need more advanced features, the paid version is available for ￡149/year. With the paid version, you get unlimited URL crawling and access to additional features like scheduled crawls and integrations with popular tools like Google Analytics, Search Console, and PageSpeed Insights. This can save you time and effort, and help you uncover even more insights to improve your website’s technical SEO performance.
Answer the Public
Overview: Answer the Public is a valuable tool aimed at content creators, marketers, and SEO professionals who want to understand what their audience is searching for online. This tool generates a list of questions, prepositions, and related keywords based on a seed keyword, offering insights into the search behavior of potential customers. By using Answer the Public, users can create more targeted and relevant content, thereby improving their website’s visibility and engagement.
Features & Benefits: Answer the Public offers a plethora of features that help in identifying consumer search patterns and queries. With this tool, you can discover what questions your target audience is asking, what comparisons they are making, and even what prepositions they are using in their searches. This information is invaluable for content creation, keyword targeting, and overall SEO strategy. The tool also provides visualisations like search clouds to make data interpretation easier. Unlike Google Search Console, which focuses on technical SEO, Answer the Public is more geared towards content and keyword optimisation.
Pricing & Access: Answer the Public offers both free and paid versions. The free version provides basic functionalities and a limited number of searches per day. For more advanced features and unlimited searches, you can opt for the Pro version, which comes at a monthly or annual subscription fee. To get started, simply visit their website and follow the sign-up process to access a suite of insightful tools and reports that can help you fine-tune your content and SEO strategies.
Overview: SEOmator stands out as a comprehensive all-in-one technical SEO audit tool in the current market. Unlike using multiple tools to audit SEO performance, SEOmator offers technical, on-page, and off-page SEO auditing capabilities in a single platform, making it a one-stop-shop for digital marketing professionals.
Features & Benefits: SEOmator is a comprehensive web-based software that promises to deliver technical, on-page, and off-page SEO auditing, all in one platform. The software’s extensive list of potential issues is divided into ten categories, covering every element of SEO that digital marketing professionals might want to audit:
- Crawler Report – detects technical issues such as broken links and redirect chains.
- Structured Data – checks for missing structured data.
- HTML Tags – verifies that HTML metatags are present and optimised for website content.
- Page Speed – assesses page load speed, a known Google ranking factor associated with user experience.
- Internal Links – audits the number, function, and anchor text of links on your website.
- Content Quality – evaluates content value and accessibility.
- Backlinks – checks whether a page has enough backlinks.
- Social Media – looks at social media mentions and integration on each page.
- Multilingual Support – audits language codes and accessibility for users who speak other languages.
- Mobile Usability – examines the mobile-responsive layout.
This all-in-one approach to technical, on-page, and off-page SEO auditing makes SEOmator a powerful tool for digital marketers who want to audit every aspect of their SEO, not just the technical issues. Additionally, SEOmator’s software is designed to help users optimize their websites and improve their search engine rankings.
Pricing & Access: SEOmator offers a variety of pricing plans to suit different needs. The basic subscription plan for small businesses starts at $19 per month, while the pay-as-you-go option allows you to pay $5 for a complete audit as needed. For agencies, SEOmator offers a paid subscription that enables them to host an unlimited free SEO audit tool on their website.
Google PageSpeed Insights
Overview: Google PageSpeed Insights is an SEO auditing tool that primarily focuses on optimising page speed. By entering a website URL, this tool thoroughly analyses the website’s contents and offers practical suggestions to improve page loading times.
Features & Benefits: Search engines increasingly consider page loading speed as one of the most crucial technical SEO factors to determine SERP rankings. Slow-loading pages not only cause visitors to abandon the site, leading to poor conversion rates and high bounce rates but also negatively affect user experience. Google PageSpeed Insights is a tool that focuses on optimising page speed, and delivering actionable recommendations for faster loading times. The tool’s advantage is that it measures page speed using field data from real users visiting your website on Google Chrome, providing accurate insights into how page optimisations can improve real-world performance.
Pricing & Access: Google PageSpeed Insights is available for free and can be accessed and used by anyone.
Ahrefs Site Audit Tool
Overview: Ahrefs site audit is vying for the top spot among the best all-in-one SEO tools and has established itself as a trusted platform. It offers a comprehensive and user-friendly technical SEO audit tool, making it one of the standout options on this list.
Features & Benefits: Ahrefs, one of the top all-in-one SEO tools, offers a comprehensive and user-friendly technical SEO audit tool that runs entirely in the cloud. With your subscription, you get all the necessary computing resources to run audits and other services without any additional cost. The Ahrefs site audit tool is equipped to automatically detect over 100 technical and on-page SEO issues that could negatively impact your rankings on SERPs. The results are presented in categorised reports, accompanied by full-color charts that can be printed and shared with team members or clients. The categories include performance, HTML tags, social tags, content quality, incoming and outgoing links, broken images, and scripts.
Pricing & Access: Ahrefs offers a range of subscription plans starting at $99 USD, with a 7-day trial available that gives you complete access to all features for only $7 USD.
DeepCrawl (AKA Lumar)
Overview: DeepCrawl is a powerful technical SEO audit and crawler software designed for enterprise-level users. It comes with advanced features and customisable reporting capabilities that provide in-depth insights into the performance of your website.
Features & Benefits: DeepCrawl provides a comprehensive range of features that are expected from a technical SEO audit tool. It helps you to identify broken links, test XML sitemaps, monitor page speed and performance, verify content quality, and optimise the structure of your website for search engine crawlers. What sets DeepCrawl apart is its historical data view that allows you to compare audit results over time and track your progress. This feature makes it easy to identify persistent issues that need to be addressed and measure the effectiveness of your optimisation efforts.
Pricing & Access: The pricing plans for DeepCrawl are as follows: $14 per month for a single project, $62 per month for up to 3 projects, and customised packages are available for users who need more projects or features.
Overview: OnCrawl is a comprehensive platform that provides a variety of SEO and website management tools, such as a log analyser, search engine rankings monitor, backlinks tracker, and a technical SEO audit tool, to help you improve your website’s performance and search engine rankings.
Features & Benefits: OnCrawl stands out from other technical SEO audit tools in a few ways. Firstly, OnCrawl has a massive capacity, as it was designed to audit the largest eCommerce website in Europe with over 70 million pages. This means that no crawl is too large or unwieldy for it to handle. Another distinguishing feature is the ability to compare separate crawls, which allows users to identify technical issues that still need to be addressed. In addition, we were impressed by the attractive visualisation and the option to segment and customise crawls with advanced settings. OnCrawl is particularly useful for digital agencies and large organisations with extensive websites.
Pricing & Access: OnCrawl’s basic subscription plan starts at €49/month, which provides up to 100,000 URL crawls per month on a single domain. For small teams or agencies handling multiple projects and requiring monthly crawls of millions of pages or more, larger subscription packages are available. Before committing to a purchase, a free 14-day trial is also offered to test the technical SEO audit tool.
Overview: SEOquake is a versatile and free browser extension tailored for digital marketers, SEO professionals, and website owners. It offers a quick and convenient way to analyse various SEO metrics of any website, directly from the search engine results pages (SERPs). With SEOquake, users can effortlessly evaluate a website’s SEO health, examine internal and external links, and perform competitive analysis, among other functionalities.
Features & Benefits: SEOquake comes packed with a suite of tools that help users pinpoint and resolve common SEO challenges. The extension allows for easy examination of key on-page elements like meta descriptions, titles, and headers. It also provides detailed information on a website’s backlink profile and offers insights into keyword density and difficulty. Users can even export this data for further analysis. Beyond its SEO-specific features, SEOquake also integrates with SEMrush, providing additional data like traffic stats and keyword rankings, thereby offering a more comprehensive view of a website’s overall online performance.
Pricing & Access: The best part? SEOquake is absolutely free to use. To get started, simply download and install the extension from the browser’s extension store. Once installed, you’ll have immediate access to a wealth of SEO metrics and tools to help you monitor and enhance your website’s search engine performance.
Thank you for taking the time to review our top 10 list of technical SEO audit tools! Now, it’s time to put these tools to use and address any technical issues that might be hurting your search engine rankings. If you need help with monitoring your search engine rankings and outshining your competition, consider scheduling an introductory call with us as your top-rated SEO Perth agency.
Whats to know more about google? check out – Google Algorithm Updates & Changes
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