Raise your hand if you believe in the power of link building!
Link building is the process of acquiring hyperlinks from other websites to your own. Search engines also use links to crawl the web and your entire site.
And that’s how backlinks are created! Backlinks are also referred to as “inbound links” or “incoming links.” Backlinks are created when you link one website to another.
This article aims to help you understand the importance of backlinks and the steps that you need to consider to improve your link building tactics.
It also aims to help you find an answer to one of the most critical questions in link building – when can Google/search engines fully recognise a backlink?
Let’s get to it!
So, why are backlinks important?
First thing first, backlinks alone cannot skyrocket your page to the top of SERP. There are various factors at play, such as content quality, mobile optimisation, and user-friendliness.
Backlinks represent a “vote of confidence.” So, if other websites are linked to your page, it also means that they can vouch for your content.
Backlinks are important as they contribute to the strength and authority of your website. The more authoritative your site is, the higher rank it gets in SERP.
It is undoubtedly hard to set a timeframe as to how long backlinks can take effect on your ranking.
One way to find out is by understanding the three phases of backlinks which are: indexing, big jump, and uphill climb.
Once you have come to understand those three, you might come up with a hypothesis or timeframe that you should be looking at.
Indexing: Google includes the page that contains a backlink in its directory. It could take a few days to 3 months to get indexed depending on the age, authority, and popularity of the website. Once it is detected and indexed, it may take ten weeks on average until you get a higher rank on Google.
The Big Jump and Uphill Climb: If you hit the Big Jump and Uphill Climb it means that you’re on the right track. You’ll notice significant ranking improvement, higher engagements and bigger conversions.
Overall, it may take an average of one year or more until your page hit the top spot.
Factors that affect can affect the timeframe:
- Domain Authority
Domain Authority (DA) score ranges from one to 100. High DA means that a website has trustworthy links. So, it makes sense to use good links from sites with high DA can help improve rankings and in building links.
- Trust and Brand Authority
The older the site gets, the more links it earns and trustworthy it appears to Google, which means that they are likely to get the top spot in SERP. I know it’s intimidating for a newcomer like you, but don’t back out! You’ll get the top spot in time. For now, you need to build your reputation by using good links to sites with high DA.
- Link Relevance
It’s better to get four links from highly relevant sites than 15 off-topic blog niches. Link relevance is important as it boosts your Page Authority. So, find a related website that provides guest posting opportunities and with high domain authority.
- Anchor Texts
Anchor texts are powerful ranking factors. Backlinks that contain exact and partial anchor texts can easily climb to the top page of SERP.
Here’s an example:
Exact match anchor texts: “best farmhouse sinks”
Partial match anchor texts: “list of farmhouse sink collection”
Ways to get your backlinks noticed quickly:
- Learn to perform link audits.
Monitor your backlinks by performing link audits. There are a few tools that can help you monitor the performance of your links, such as Monitor Backlinks.
- No to spammy links.
Spammy and low-quality links are dragging your page down. So, remove it now! Also, you need to avoid black hat SEO; if you get caught, you will be penalised, and you’ll lose chances of building domain authority.
- Hire a professional.
Work with the right people. They can help you throughout the process of link building and making sure that your backlinks are performing well.
It’s so hard to predict how long it will take for backlinks to get noticed due to some factors such as Domain and Page Authority, website popularity, and more.
One thing you can do to get your links indexed shortly is to link to pages with high DAs.
Be consistent and have faith.
Good luck and happy link building!