What Is Google AdWords?

Google Adwords is one of the most effective types of pay-per-click (PPC) advertising for businesses online. PPC is a form of advertising that involves paying for your advertising to appear in Google’s search results.

This PPC method includes AdWords, basic text ads, and online advertising. The efficiency of Google AdWords makes it one of the most popular forms of online advertising and one of the best investments to help your business get found online.

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How Does AdWords Work?

Since AdWords is a “pay per click” system, it allows you, or your AdWords agency, to bid on the keywords you want to be found for in the Google search engine. This allows people looking for Perth businesses like yours to find you online.

Depending on the keywords you have chosen and how high you are willing to bid (how much you will pay) your ad will then be shown higher than your competitors to your potential customers who are using those keywords to search for products or services like yours online.

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Should My Business Be Using Google Adwords Management Services?

If you are a business in Perth and you want customers to find you online – then the simple answer is that yes, you should be using AdWords. It’s an excellent tool for every business to use, whether you’re just starting out or are more established. With AdWords, you simply pay a cost per click, and you receive warm leads and traffic to your online platform.

In saying that, while AdWords and advertising on Google is highly effective, it shouldn’t be the only tool in your marketing strategy. Google AdWords is not the only solution you need to guarantee a successful business on a long-term basis. There are many other factors to consider when deciding where you should be spending your digital marketing budget. You want a strategy that includes  SEO (search engine optimization)banner adsremarketing, in addition to AdWords.

AdWords management that delivers results

At Perth Digital Edge, we provide all these services and more to help deliver effective digital marketing campaigns in Perth. Businesses frequently ask us if AdWords agency services are needed. Although it’s a great tool, we will only use AdWords if it is a good choice for your specific business. Our strategies are tailored to attaining the results, and customers, you need to succeed.

To see if Google AdWords could launch your business’s potential, let’s talk about your goals and establish the best options for your marketing campaign – without any obligation or hard sell. Get in contact with our local Perth team to find out more today!

Can You Do AdWords Yourself?

This is a question that many of our clients ask, and it’s what you’re possibly thinking too. You can probably find a multitude of small businesses that have given AdWords a try. However, these small business owners have more than likely retreated from using it as they found it failed to attract engagement from Google’s search results. This is usually even after spending a significant sum of money on their campaigns.

Your money, and time, is valuable and your Google Ads should deliver results. Avoid wasting money and see results from your investment, by working with us at Perth Digital Edge. You can gain significant traffic and leads through an effective AdWords management campaign that we can provide you within Perth.

What Can Our AdWords Management Services Do For You?

Our experts at Perth Digital Edge are highly trained in all aspects of digital marketing, especially AdWords management. We are able to look at your budget and goals and create a campaign that works to manage Google Ad costs, such as cost per click services.

Budgeting the bidding and keeping up to date with keywords helps to make this digital marketing campaign more cost-effective. Adwords and other Google Ads are extremely profitable campaigns when done right, and our experts at Perth Digital Edge know how to make this work for you.

Google Ads need to be continuously updated. Much like the rest of the world, the digital sphere is regularly evolving at a fast pace. You need to keep updating your Google Ads campaign for your digital platform to remain relevant and dynamic.

When working with Perth Digital Edge, you gain peace of mind knowing that we’re dedicated to monitoring your campaign, keeping to your budget, and ensuring you get the best value for money.

With us, we guarantee that your Google Ads campaign will be managed efficiently – maximizing your budget and generating an increased return on investment.

What If You Don’t Want To Pay For Clicks?

We understand that some budgets can’t accommodate our AdWords Perth services. There are a vast amount of industries that are over-saturated and extremely competitive. This, more often than not, results in the pay per click being driven higher. Adwords is a system that’s built on keyword bidding; the more businesses bidding on the same keywords, the more potential problems for those with strict budgets.

Of course, AdWords is a fantastic feature for gaining immediate results in an incredibly short period. There are a few other options that are more long-term. One of these options is Search Engine Optimization. This is an effective way to attract leads and traffic. Another option would be to invest in Google Ads which can be launched at a fixed price point.

Both options can be done through us, Perth Digital Edge. That’s what makes us the go-to marketing agency in Perth for growing your business digitally.

What Are The Benefits Of Having Click-Worthy Google Ads?

There are a variety of reasons why a business should invest in Google Ads. Here are some benefits that Perth Digital Edge can help you achieve when developing a marketing strategy that involves the creation of Google Ads:


You gain the opportunity to showcase your business at the top of potential customers’ searches. This is done as they search for products or services that match the type that your business offers. More traffic is brought to your online platform, which helps to grow your customer base. This can all be done through Google Ads.


Employing Google Ads in your marketing strategy helps showcase your business to the people who are most likely to click through to your landing page. You’re able to attract new traffic by creating engaging visual content. This gives you the opportunity to connect with the right people – and this is all done on a global scale.


This type of Google Ad management helps your business ‘follow’ past website visitors through the use of an effective and engaging remarketing strategy. This helps navigate lost customers back to your business.


Google shopping ads are also another way of interacting with potential customers. Making use of shopping tags helps showcase your product in an extremely effective way that’s guaranteed to provide you with fast growth in your company’s sales. You can advertise your products to potential customers all across the world on the biggest search engine ever – Google.

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Quick Results:

A Google Ads campaign provides you with the ability to generate results at an extremely quick pace. This is unlike SEO advertising, which uses organic traffic to connect to potential clients. It’s quite common for businesses to find that conversions, brand awareness, and website traffic increased drastically after one day of a PPC campaign being implemented. It’s a great way to gain an edge over your local competitors and competitively play against global businesses.

Experience Online Growth With A Great Marketing Plan

Search Advertising

Pay for the top spot in the search engines. With results driven search advertising on your side your brand can get the edge that it needs online.

UX Design

Its starts with a heart flutter, that feeling you get when you look at something beautiful. User journey and EX/UI Design increase conversions rates overall. Find out how we can help you get more conversions today.

Dynamic Search Ads

Google AdWords has a interesting ad type known as Dynamic Search ads. This type of advertising is actually a very effective method to implement so clients and customers can find exactly what your offering online.

YouTube Advertising

Are you looking for YouTube Advertising in Perth? A stunning fact about video is that 90 % of customers are more likely to buy your product after watching your promo video.

Display Advertising

Are you interested in targeting clients in Perth and beyond with banner advertising? At Perth Digital Edge we are a Display advertising agency that will create banner adverts designed with conversion in mind.


Don’t just settle for ordinary remarketing campaigns, Get the EDGE on your competition with remarketing that utilizes all the platforms including Google, YouTube, Instagram, Facebook, Gmail etc.

Contact Perth Digital Edge!

Selecting us as your digital marketing agency will produce the best results with a customer focused digital strategy. Contact us today to start your Google Journey. We give you the EDGE you need in the digital space.