Out of billion voice searches that took place in a month, 40% has local intent. In the year 2020, most of the searches will be done using voice. With this, we can say that voice search as your local SEO strategy will give you an edge in business. Keep reading to find out why!
What is Voice Search
Voice search allows users to search using their voice. Duh! It is an advanced SEO strategy that is programmed for users who use voice to perform searches. In 2018, Google made up to 20% voice searches, 25% Bing searches, and 10% Baidu queries, which is still escalating up to this day.
There are a few application software that uses voice optimisation which are; Siri, Amazon Alexa, Google Now, Cortana, etc. However, you should know that voice searches are longer yet more conventional. A text-based search has a span of 2 to 3 words, while voice searches could be more than ten words due to natural language.
Why Should You Consider Voice Search for Local SEO
Google put great emphasis on voice search optimisation to help users find the most reliable information when performing a search. By the year 2020, it is expected that 50% of online searches will be made through voice searches. Using voice search for local SEO will put you ahead of your competitors and enable you to achieve higher engagements.
- Voice searches are focused on location-based content.
22% of voice searches are seeking for location-based content. There are at least 53% of smartphone owners who uses Amazon Alexa to search for local businesses every day. With the use of voice search for local SEO, your website can be put in front of SERP.
- Improved user experience
One of the best ways to build up Page Authority is through high-quality websites that give users a personalised experience. Voice searches can help create an improved user experience and build brand loyalty. It also has the “right now” intent goal, which allows users to get in touch with your business quickly.
Voice Search Optimisation Techniques
Now is the time for you to acquire voice search optimisation techniques which can help you achieve high rankings in SERP. Here a few voice search techniques which can help in your quest for finding effective local SEO strategy:
- Your website should load quickly.
Ensure that your website is responsive and has optimised images and compressed files. Pay attention to your server’s response time. Make sure that your website will work well on mobile phones.
- Use a natural language.
Use long-tail keywords that sound natural to optimise your website for voice search. Keep the phrases short, simple, and easy to understand.
- Create a featured snippet
Featured snippets, also called position zero, and answer box, are quick answers is a concise description of a webpage which appears below the paid Ads in SERP. Make sure to contain your long-tail keywords in the snippet.
Humans are designed to like anything that feels convenient! The use of voice to perform quick searches is an attractive idea. No wonder more users are now using voiced application software.
It is time to revamp your SEO strategies into something new and advanced. Voice search is now an emerging SEO trend. The use of speech recognition technology to seek information on the web is a great example.
Consider voice search for local SEO now!
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Perth Digital Edge can help you!